For 25 years, Renaissance has empowered youth through education, music, STEM and civic engagement programming. Serving the South Bronx, the poorest congressional district in the nation, we reach nearly 4,000 kids each week and are the only independent community center across 2 square miles.

Basis Climate is a market maker for transferable clean energy tax credits with over $250M of transactions to date. Basis simplifies clean energy tax credits for buyers and sellers.

—Deployed scaleable account based marketing framework (cold email, direct mail, audience-based digital) that combined 1st and 3rd party data to engage and qualify property owners in 10+ markets nationwide—Ran building owner lead generation campaigns with value props tailored for municipal partners programs, including: Cambridge, MA, where in six months, 10% of the target market took our intake survey (60+ buildings, 1600+ units, $35M+ in potential deal value); Denver, CO, where multichannel outbound campaigns targeting 800 buildings resulted in 64 leads at an $85 CPA over a ten month period—Oversaw sales enablement collateral and top of funnel product improvements that increased call schedule rates by >20% and increased MQL to SQL conversion rates

—Joined as sole marketing hire with responsibility for building electrification creative strategy, municipal and governmental communications, social media, PR, hiring, budgeting, website content, performance and reporting—Produced marketing videos, press releases, op-eds, blog posts, corporate and marketing webpages, enterprise and building owner customer collateral—Scaled non-branded organic site traffic 141X from Q4 of 2021 to Q4 or 2022 (192 clicks to 27k clicks) while decreasing paid search CAC by 82% and increasing volume 8X year over year

—Supervised strategy and P&L for LifeStreet's supply-side organization (business development, marketing, operations and client services) as head of New York office—Owned key partnerships that represented over half of the company’s revenue and gross profit from 2015-2017—Repositioned desktop games vertical to deliver a 307% profit increase in year one and three straight years of $15M+ revenue and $5m+ profit despite declining developer investment and audience

—Built an account management team of four direct reports to oversee 175+ accounts and >$60M in annual revenue—Generated >4X revenue and profit growth from mobile app channel during first three quarters of ownership

—Partnered with the founder to develop and execute the go-to-market strategy for the company's social ad platform—Grew advertiser partnerships to generate over $30M in annual revenue with 40% margins

—Conducted creative testing to optimize multi-million dollar media buys