Creating 360 campaigns for Kinetic Brands’ disruptive portfolio of beauty brands, including mooncat.

• Served as the lead digital copywriter for all PM Professional marketing, across JPMS’ 11 brands• Contributed to digital content strategy, managing the PM Professional editorial content + email marketing calendars

•Worked with brand managers + PM professionals to develop the digital voice of new brands + to reinforce / elevate the digital presence of JPMS’ 11+ existing brands • Conceptualized, produced, + edited digital marketing content (both B2C + B2B content) for each of John Paul Mitchell Systems' 11 brands across all digital touchpointsIncluding support for: • Social media marketing (written + visual) • paulmitchell.com (our ecommerce site) + paulmitchellpro.com (our B2B site): for campaigns/promos, landing pages + products • Consumer content marketing blogs + emails • Pro content marketing blogs + emails • SEO support• Managed the @PaulMitchellPro Instagram channel, helping establish the voice, contributing to bi-monthly + annual strategy, + overseeing the day-to-day, including content creation, creation of all social copy, overseeing community engagement + scheduling

• Regular clients included Lamps Plus, Dot & Bo + houzz• Worked with newer companies to help develop their brand’s voice + with established companies to write copy in their existing voice and style• Contracted to write creative, SEO-rich advertorials, product copy + names, + sponsored blog content

Contracted to craft creative, SEO-friendly e-commerce & marketing content (including category copy, meta descriptions, and product copy) for B2B + B2C clients including CeilBlue, FlagHouse, and TheFireStore.

Contracted to license creative photographic content

Regular clients included Samsung, TransUnion, and Livestrong.Contracted to create + edit original lifestyle content (photography), shaping content from brief, through casting, shooting, + editing, to final asset selection

• Edited, assigned, & oversaw the conceptualization of all shoots, including each issue's cover image• Shot/Guided staff in producing editorial-appropriate photos• Acted as a casting director and art director for all fashion/beauty editorials• 2013 Magazine Pacemaker Winner

• Commissioned to write + photograph content for all sections of the newspaper (i.e. News, Sports, A&E) and it's associated lifestyle magazine, Prime• Member of the editorial board

• Managed daily editorial content and work-flow• Oversaw both daily + long-term content planning and the budgeting of editorial space• Ran daily budget meetings and weekly multimedia meetings• Monitored all content for quality + accuracy• Assisted in the launch of the Bruin's flagship blogs + social media presenece• Liaison between editorial, advertising, production, & MIS staff• Mediator of conflicts between staff members, with readers, and with sources• Served as main editor in the absence of the Editor-in-chief• 2012 Newspaper & Online Pacemaker Finalist | 2012 Magazine Pacemaker Winner