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Loyalty Marketing professional with over 20 years of proven industry expertise in driving customer loyalty and maximising program effectiveness. I have consistently demonstrated a deep understanding of loyalty program design, implementation, customer lifecycle management, operations, and assessment for both B2C and B2B programs.Throughout my career, I have developed a keen strategic mindset and a holistic approach to loyalty marketing. In addition to strategy and design, I possess extensive experience in program management, ensuring flawless execution from concept to implementation. I have a track record of leading cross-functional teams, collaborating with stakeholders, and driving projects to successful completion within established timelines and budgets. My strong organisational skills and attention to detail enable me to effectively navigate complex projects, while maintaining a focus on delivering value to both customers and businesses.Business development and account management are also key strengths that I bring to the table. I have a proven ability to cultivate and nurture strategic partnerships, fostering long-term collaborations and driving revenue growth. My client-centric approach, combined with my expertise in loyalty marketing, allows me to identify opportunities for expansion and consistently exceed expectations.As a dedicated professional in the loyalty marketing field, I am passionate about staying up-to-date with industry trends and best practices. I am committed to ongoing learning and professional development to ensure that I consistently deliver innovative and effective loyalty solutions.If you are seeking a results-oriented, strategic thinker with a proven track record in loyalty marketing and commercial partnership development, I invite you to connect. Together, we can create and implement loyalty programs that drive customer engagement, boost brand loyalty, and generate sustainable business growth.
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General ManagerPartscheck Dec 2024 - PresentSeventeen Mile Rocks, Qld, AuAccountable for overseeing the overall operations, strategy and profitability of the company. Areas of responsibility encompass strategic leadership, financial performance, operational efficiency, customer/market focus, team & culture building, stakeholder management, and innovation & growth. -
Gm, LoyaltyPartscheck Jun 2024 - Dec 2024Seventeen Mile Rocks, Qld, AuIn charge of designing and implementing strategies and initiatives that drive increases in customer lifetime value and market share for the organisation and its respective products in the smash repair industry in Australia and other markets.
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Head Of Strategic PartnershipsEonx Feb 2024 - Jun 2024Camberwell, Victoria, AuTasked to grow the client-base of the company's loyalty/rewards platform and to enhance its value proposition through strategic partnerships. -
Head Of PartnershipsCashrewards Aug 2021 - Jan 2024Sydney, New South Wales, AuSenior leader with a proven track record in executing partnership strategies and initiatives. Was tasked to identify, negotiate and establish strategic partnership opportunities that accelerate growth, help achieve business objectives and build on the company's value proposition. The role entails demonstrable financial acumen for business case development and exemplary negotiation and relationship-building skills. -
Business Development Director At Kognitiv CorporationKognitiv Corporation Dec 2018 - Aug 2021Toronto, Ontario, CaHeaded Business Development for the company across Australia and New Zealand. Also doubled as the company’s Global Strategic Vertical Lead for Financial Services tasked with feeding into the company’s innovation and go-to-market strategy for the FS vertical. The roles demanded utilisation of a broad skill set from strategic thinking to consultative selling and relationship-building. -
Country ManagerSmart Loyalty Jul 2016 - Sep 2018Hamilton, Waikato, NzP&L ownership and General Management of the Australian business with full strategic and operational accountability for the company’s range of B2B loyalty programs within the Automotive and Agricultural verticals. -
Client Services DirectorSmart Loyalty Nov 2015 - Jul 2016Hamilton, Waikato, NzAs the relationship owner of all the company’s key clients – automotive manufacturers, automotive paint manufacturers and agricultural equipment manufacturers – was responsible for client success, requiring ongoing program performance/ROI measurement and reporting across all aspects of the program.
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Product Lead, Merchant Services AustraliaPinpoint, A Mastercard Company Oct 2014 - Nov 2015Rozelle, Nsw, AuHeaded the Merchant Services Product and Team in Australia. Was responsible for the product design, deployment, operations and financial management of the company’s merchant-funded offer programs owned by ‘Big 4’ banks and a tier 1 department store chain. Oversaw the design, implementation and launch of the first personalised card-linked offers program in Australia for a ‘Big 4’ bank. -
Regional Account DirectorPinpoint, A Mastercard Company Mar 2013 - Oct 2014Rozelle, Nsw, AuSuccessfully established a broad tier 1 merchant partner base for the company’s multiple merchant-funded offer programs in Mainland China and Hong Kong. The role involved the development of the go-to-market strategy, prospecting, pipeline development, business case modelling, promotional planning and management of each merchant partner.
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Senior Account DirectorPinpoint, A Mastercard Company Sep 2012 - Mar 2013Rozelle, Nsw, AuProgram owner for a number of Customer Loyalty Programs, including the Mitre 10 Mighty Rewards Program, and key Loyalty Coalition Program accounts. Managing a business unit and key relationships with full P&L responsibility. Tasked to surpass client expectations and achieve program growth & sustainability. Also tasked to identify new opportunities in the Coalition Loyalty environment.
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Director Of Business Development - Australia & New ZealandVisible Results Jan 2012 - Sep 2012Sydney, Nsw, AuHeaded Business Development for the company across Australia and New Zealand, managing the entire sales process with internal and external stakeholders, developing tailored solutions for prospects. The role included the development of the company’s go-to-market strategy for its newly developed loyalty platform. -
Senior Account DirectorPinpoint Marketing May 2009 - Dec 2011Rozelle, Nsw, AuTasked to establish a broad Tier 1 merchant partner base for the company’s multiple merchant-funded offer programs in Australia for ‘Big 4’ banks and a major department store chain. The role involved the development of the go-to-market strategy, prospecting, pipeline development, business case modelling, promotional planning and management of each partner’s on-boarding.
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Business Development ManagerThe Leapfrog Group Jan 2009 - Apr 2009Tasked to build the company's client base for staff Reward & Recognition Programs, Sales Incentive Programs, Sales Channel Incentive Programs and Customer Loyalty Programs. Due to the Global Financial Crisis, the company had gone into Receivership soon after I joined the company, which put a premature end to my involvement in the company.
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Business Development ManagerAccumulate Feb 2007 - Nov 2008Initially played a consulting role in the company's bid for the management of the American Express Membership Rewards Program, then took on a role as Business Development Manager to build the company's client base in Staff Reward & Recognition Programs, Sales Incentive Programs, Sales Channel Incentive Programs and Customer Loyalty Programs.
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Country ManagerAxxis Loyalty Solutions Pty Ltd (Formelry Known As Hudsons Bay Loyalty Management) Oct 2002 - Jan 2007Managed Australian operations, overseeing Business Development, Operations, Finance, Budgets, Human Resources, Procurement, Supply Chain Management, Account Management and Project Management. Clients included American Express Membership Rewards (reward sourcing and fulfilment), American Express Acquisition (reward sourcing and fulfilment), National Australia Bank (reward sourcing and fulfilment, catalogue creative and production) and TRUenergy (reward sourcing and fulfilment). Increased the company's pre-tax income by a factor of 50 within 3 years.
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Operations Manager - Aus/NzEcco Sko A/S Sep 2000 - Oct 2002Bredebro, South Denmark, DkManaged Australian and New Zealand operations for ECCO Shoes Pacific in the areas of procurement, supply chain management, and customer service. Was responsible for the set-up and operations of the company's central warehouse in Sydney. Was also responsible for procurement of all required inventory through the company's integrated SAP system and managing all shipments into Australia and New Zealand from ECCO's various factories. -
Regional Sales Manager, Key Accounts, NabiscoAlaska Milk Corporation Sep 1999 - Aug 2000PhSet-up and managed a team of Key Account Managers that managed the supply of all Nabisco products (Chips Ahoy, Oreo and Ritz) into all major supermarket chains. -
Sales Manager, Foodservice GroupAlaska Milk Corporation Apr 1998 - Aug 1999PhSet-up and managed the Foodservice Group of the company. This included a sales team and a fleet of trucks that managed the sale and distribution of the company's various products into Institutional Accounts.
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Management TraineeAlaska Milk Corporation Jul 1996 - Mar 1998PhMember of the pioneer batch of the company’s two-year Management Development Program (MDP). Worked within four of the company’s functional areas - Corporate Planning, Accounting, Sales, and Marketing - for periods of three to six months at a time to accelerate professional and personal development.
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Professional Basketball PlayerAlaska Milk Corporation Jan 1991 - Jul 1995PhNo. 1 Draft Pick 2001PBA 3rd Conference Champion 2001PBA 3rd Conference Champion 2004
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Professional Basketball PlayerPhilips Sardines Oct 1989 - Dec 1990
Alex Araneta, Clmp Skills
Alex Araneta, Clmp Education Details
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Ateneo De Manila UniversityManagement
Frequently Asked Questions about Alex Araneta, Clmp
What company does Alex Araneta, Clmp work for?
Alex Araneta, Clmp works for Partscheck
What is Alex Araneta, Clmp's role at the current company?
Alex Araneta, Clmp's current role is Strategic Leadership.
What is Alex Araneta, Clmp's email address?
Alex Araneta, Clmp's email address is al****@****ail.com
What is Alex Araneta, Clmp's direct phone number?
Alex Araneta, Clmp's direct phone number is (914) 249*****
What schools did Alex Araneta, Clmp attend?
Alex Araneta, Clmp attended Ateneo De Manila University.
What are some of Alex Araneta, Clmp's interests?
Alex Araneta, Clmp has interest in Politics, Environment, Science And Technology, Human Rights, Animal Welfare.
What skills is Alex Araneta, Clmp known for?
Alex Araneta, Clmp has skills like Marketing Management, Loyalty Programs, Strategy, Business Development, Integrated Marketing, Account Management, Loyalty Marketing, Management, Incentives, Direct Marketing, Digital Marketing, Sales.
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