Alexa Bryant Email & Phone Number

Denver, Co, Us

• Research, plan and execute 10-12 tradeshows per year. Ensure tight deadlines are met with the highest quality work.• Responsible for all tradeshow logistics— creating and printing marketing materials, ordering swag, packing and shipping tradeshow materials, communication with tradeshow venue to coordinate carpet, A/V, internet, etc., coordinate travel and lodging for sales team, manage marketing and tradeshow budget, execute pre and post-show marketing initiatives.• Create digital marketing strategy to drive traffic to tradeshow booth, as well as consistent digital marketing and communications to current and prospective clients.• Managed webinar program as a value-add for current clients. Planned all aspects of webinar sessions: hiring the educational speaker, reviewing slide decks, marketing the online event, attended the online event and oversaw the webinar software to ensure a smooth and engaging experience for the attendees.• Track ROI and metrics for all tradeshow events and webinars.• Lead and oversee our current CRM, HubSpot. Helped facilitate the implementation of HubSpot in 2021. • Successfully planned, executed and taught a corporate HubSpot training event for our Sales team. • Responsible for coordinating agenda, lodging, snacks, meals, etc., as well as providing a thorough training on how HubSpot works, how the team would be using the tool day-to-day, and expectations for data entry as they gain new leads.• Oversee the data integrity of CRM. Ensure data is clean in order to achieve high open and click rates.

• Managed the marketing and events for the beauty department at Target. • Planned and coordinated large-scale beauty product events between 400-900 Target stores at once.• Developed marketing strategies to drive traffic to the beauty section of Target where patrons had the opportunity to try new beauty products from popular brands.• Executed annual beauty product training, BeautifulU, across 8 states and 15+ cities. • Coordinated the logistics of negotiating hotel contracts, creating agendas, planning snacks/meals/travel, room blocks as well as maintaining clear and consistent communication with the corporate beauty brand trainers (Unilever, Proctor & Gamble, L’Oréal, etc.).• Worked with different levels of management/operations of popular beauty brands such as L’Oréal, Essie, Maybelline, etc. to ensure samples were shipped and delivered on time for all events and reported metrics back to Target on patron engagement.

• Planned all aspects of corporate sales training for the field—16 training sessions per year• Followed a detailed planning calendar beginning 8 weeks prior to the training through the week after training ended• Met tight deadlines to make sure each training began on schedule and ran smoothly• Arranged travel for all attendees (flight, hotel, transportation when they arrive in Chicago)• Coordinated Sales Training calendar and sent invites to executives and additional facilitators to attend each training• Worked with hotel to ensure rooms were booked for attendees, meeting/training rooms set up appropriately, and all food and beverage needs for the training were taken care of• Reviewed Group Detail Report from hotel for accuracy to ensure all specific needs of the meeting were met • Kept budget in mind when working with hotel on meals, ordering promotional items, arranging travel, etc.…• Printed, ordered and organized all training materials• Shipped all training materials and promotional items to hotel on schedule to ensure they were there and ready when training began• Reviewed hotel invoice for accuracy and paid invoice on time• Researched and presented additional venue choices for when a training was expanded• Reconciled corporate purchasing card—responsible for keeping all receipts organized by date and submitting them with each monthly statement• Helped facilitate educational webinars before each training, and larger company-wide training initiatives• Organized and helped facilitate a program designed to statistically identify which selling methods were most effective with field reps—coordinated webinars to educate reps selected to participate; created detailed tracking sheets, took detailed notes on outcome half way through the program and created organized presentation for statistical design company

-Coordinate interviews and travel arrangements for candidates-Provide high level support to recruiters by sending offer letters, entering candidates into drug and background screening, and assisting with on-boarding-Create and post job requisitions-Communicates interview schedules to all interviewers and candidates

-Assisted loan processors in preparing documents for home closing-Coordinated proof of insurance documents from various insurance companies-Reviewed home insurance policies for accuracy of loan information-Continuously communicated with loan processors on the status of requested documents

-Actively prospected to find new clients and increase revenue-Lead benefit meetings: presented insurance products, and conducted enrollments for clients-Met and exceeded quarterly revenue goals individually and as a a team-Consulted with clients on which benefits fit their families best-Exceeded individual second quarter goal

-Planned and executed monthly and annual events for 2 Colorado Associations: MPIRMC and MIC-Coordinated events day of: manage registration and check-in, oversee volunteers, problem solve any unexpected issues-Kept organized files/tracking of sponsors, vendors, event details, and helped with correspondence-Collaborated and communicated with MPI and MIC board members throughout the entire planning process to ensure optimal guest experience-Helped plan and execute the 13th Annual MIC Educational Conference and Trade Show which successfully hosted over 100 exhibitors from across the United States and about 600 attedees

Bachelor Of Arts (Ba), Communication, General; Business Administration Minor

Education record