Alexandra Simion Email & Phone Number

Israel

Israel

T

Tel Aviv Area, Israel

Tel Aviv Area, Israel

As a strategic marketing consultant I provide clients from diverse markets with strategic, measurable, and pragmatic advisory services based on competitive analysis data and extensive market research. I utilize my product expertise, digital marketing track-record and analytical skills to address our clients’ challenges and achieve ambitious growth KPIs.● Turning SimilarWeb’s market intelligence data into actionable insights, ready to be delivered and presented to the client;● Educating prospects and customers on market intelligence methodologies, use-cases and best practices;● Outlining and communicating a full stack marketing strategy, touching on inbound and outbound acquisition channels.● Earn the right of being a trusted adviser to the customer's decision makers by establishing credibility and expertise● Provide ongoing competitive research and analysis of competitors’ marketing strategies and tactics to clients.● Create and deliver advisory presentations to stakeholders on positioning strategies and marketing campaigns, using competitive intelligence data and insights;● Work and collaborate with internal and external teams to gather and document client requirements, and translate them into solutions and service offerings to solve client’s pain points;● Use industry knowledge, experience and analytical skills to address the challenges and needs of Similar Web’s clients in every vertical;● Using advanced Excel skill to uncover digital insights and present them in an understandable manner, using adequate business and marketing language;● Building & maintaining relationships with SMB & enterprise level clients

Israel

● Overall campaign management for several mobile & desktop products● Media buying & planning via Direct media, DSP’s, Ad networks & Ad exchanges ● Research, establish and maintain new publisher partnerships● Performance media through Facebook, Google AdWords & Bing advertising● App Store Optimization: keyword optimization, A/B testing, Competitive research ● Plan, monitor and optimize media budgets● Account manager for several publishers and Ad networks● Responsible for reporting and billing for media expenditures● Manage outbound content marketing campaigns and maintain bloggers & influencers relationships

Israel

The Interdisciplinary Center, Herzliya

● Oversaw high budgets in online media spending● Developed and executed media strategies and campaigns for clients from the Auto, Banking, FMCG, Insurance, Entertainment and Pharma industriesMain clients include: Nestle, BRD Groupe Societe Generale, Raiffeisen Bank, Mercedes Benz, Groupama Insurance, Cinema City, Forum Film, AdPharma, etc● Achieved growth of over 15% by working with clients’ account teams to understand client's business objectives and advertising strategy● Identified and executed campaigns on the most prolific online channels for clients: online display, Facebook, Youtube, Google Adwords, Yahoo, LinkedIn, AdExchanges, affiliate networks and other ad-networks● Conducted research & analysis using various specialist industry resources / tools● Identified & Analysed target audiences characteristics, behaviour and media habits● Increased clients budget spending by presenting and delivering online media proposals for clients● Developed, maintained and negotiated media deals with media publishers / suppliers relationships● Advised clients and improved conversions by more than 25% on vectors including websites, landing pages, facebook pages and other social media accounts● Constantly monitored and optimized ongoing campaigns

▪ Developed media plans for online campaigns▪ Identified most appropriate channels for clients and campaigns▪ Researched and analysed target audiences’ characteristics, behaviour and media habits▪ Managed client relationships through account managers▪ Implemented digital campaigns▪ Constant monitored and optimized for ongoing campaigns and generated reports

Master'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Marketing