Alex Mcdonnell
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Alex Mcdonnell Email & Phone Number

Creative Director at Inizio Engage XD
Location: Greater London, England, United Kingdom 7 work roles 2 schools
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Current company
Role
Creative Director
Location
Greater London, England, United Kingdom
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Who is Alex Mcdonnell? Overview

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Quick answer

Alex Mcdonnell is listed as Creative Director at Inizio Engage XD, a with 1953 employees, based in Greater London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Alex Mcdonnell.

Alex Mcdonnell previously worked as Creative Director at The Creative Engagement Group and Creative Director/Head of Film at Evidently. Alex Mcdonnell holds Ba Hons from Lancaster University.

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Inizio Engage XD

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Profile bio

About Alex Mcdonnell

In the time I’ve worked in advertising, broadcast, and production, I've gathered a wide knowledge of all the moving parts that make up the complicated machine which takes a brief and turns it into a compelling piece of authentic content. I started off making tea in the 90’s, trained as an editor, spent more than a decade in that role (still my first love), then moved into creative/producing/directing/exec producing and creative direction. I wrote a boat-load of copy en route and discovered that coming up with ideas is where it's at, enjoyment-wise.Over the years I've thought up, written, pitched, scripted, edited, produced, directed, occasionally shot and executive produced for a wide gamut of clients, from automotive to FMCG and most things in-between.Since 2019, I've been creative director at The Creative Engagement Group, working across our service lines to deliver strategic creative, brand and product positioning, campaigns, and content for global clients like Capgemini, Lloyds Banking Group, GSK and Anglo American.There are few challenges that haven’t sweatily woken me up in the middle of the night over the years, so occasionally I can come in quite handy. Plus, I can almost always find a way to get it done.

Listed skills include Film Production, Documentaries, Digital Media, Television, and 14 others.

Current workplace

Alex Mcdonnell's current company

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Inizio Engage XD
Inizio Engage Xd
Creative Director
London, GB
Employees
1953
AeroLeads page
7 roles

Alex Mcdonnell work experience

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Creative Director

Current

London, England, United Kingdom

Oct 2023 - Present

Creative Director

London, United Kingdom

The Creative Engagement Group is an unusually shaped communications group that creates moments that inspire lasting change. The group comprises: WRG, the pre-eminent live event and experiential agency; The Moment, the creative film, digital and immersive agency; Just Communicate, the global healthcare event and exhibition company; Axiom, the medical training and scientific engagement agency; Forty1 the employee engagement consultancy.

Dec 2018 - Oct 2023

Creative Director/Head Of Film

London, United Kingdom

Evidently is a small, agile agency that punches well above its weight. We do strategy, creative and in-house production. Simply put, we help brands tell authentic stories that change consumer behaviour.I joined Evidently because I love telling stories, and they needed someone with a broadcast background to help them do that. Plus, it was jam-packed with lovely, talented people. And they had a really good coffee machine.I started running their production department, with a remit to improve and maintain the quality of our output, as well as develop, mentor and hire in-house staff.At Evidently, I found an interesting niche as a creative who truly understood the mechanics and realities of production, meaning a truly joined up process from creative to execution.During my time there, I've been lucky enough to see the agency grow into a company capable of producing great work all over the globe for clients like Unilever, Dove, Friesland Campina, Lifebuoy and many others. Key Responsibilities:Creative Direction, idea generation, scriptwriting, copywriting, pitch developmentClient presentationsAccountability for production and post-production quality and budgets.Executive Producing projects up to £750kManagement and development of production and post-production staffFacilitation of international productions and development of roster of preferred suppliersCost Control negotiationsDispute resolutionCreative problem solvingBudgetingContract and deal negotiationWhatever the needs of the day requires. Never too proud to pitch in.

Jan 2010 - Nov 2018

Director/Editor/Producer/

Hamma & Glamma Productions

London, United Kingdom

Hammaglamma is an independent production company. We produced a ton of content for Formula One sponsorship and teams, as well as for heritage motoring brands like Aston Martin and Rolls Royce. We also developed, pitched and produced factual entertainment programming for many of the UK's broadcasters. I joined Hammaglamma as an editor, but like all small independents, the job description is only part of the job. During my time there I discovered that, even though it doesn't come with shiny machinery, coming up with ideas is just as fun as executing them.Of course, I did lots of creative and filmmaking. But I also helped set up and manage their internal studios, directed, produced, camera operated, and developed factual entertainment ideas and formats successfully (as well as less successfully) for UK broadcasters. From chilly, windy days on location to thinking up, writing up and pitching ideas to Commisioners. Whatever the day needed.

May 2004 - Feb 2010

Editor/Director/Producer

Freelance

Various

I only spent a year as a freelancer. Tried it, didn't like it much. Probably because I missed having a dysfunctional work-family to call my own. That and the endless misery of dealing with HMRC.

Apr 2003 - May 2004

Senior Editor

Remote Films Ltd

London, Uk

I joined Post-Production house Remote Films Ltd back in the late 90's as a runner. Although making tea and getting lunch was obviously the dream, their shiny new Avid caught my eye, so I stayed late making overworked music montages until I knew how to use it. After that I basically just said "I'll do it" a lot until they broke and made me a junior editor. Thanks to some great training from the fabulous Vicky Hart (then in-house senior editor), by the time I left I was the senior in-house offline and online editor; making broadcast, commercial and corporate content for clients such as BBC, CH4, ITV, CH5, British Midland, Forte Hotels, Universal Studios, Mars, Pepsi, Tetleys and many, many others.

Feb 1996 - Mar 2004
2 education records

Alex Mcdonnell education

Education record

Latymer Upper School
FAQ

Frequently asked questions about Alex Mcdonnell

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What company does Alex Mcdonnell work for?

Alex Mcdonnell works for Inizio Engage XD.

What is Alex Mcdonnell's role at Inizio Engage XD?

Alex Mcdonnell is listed as Creative Director at Inizio Engage XD.

Where is Alex Mcdonnell based?

Alex Mcdonnell is based in Greater London, England, United Kingdom while working with Inizio Engage XD.

What companies has Alex Mcdonnell worked for?

Alex Mcdonnell has worked for Inizio Engage Xd, The Creative Engagement Group, Evidently, Hamma & Glamma Productions, and Freelance.

How can I contact Alex Mcdonnell?

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What schools did Alex Mcdonnell attend?

Alex Mcdonnell holds Ba Hons from Lancaster University.

What skills is Alex Mcdonnell known for?

Alex Mcdonnell is listed with skills including Film Production, Documentaries, Digital Media, Television, Producing, Media Production, Post Production, and Short Films.

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