Alexa Tse Email & Phone Number

Hong Kong Sar

Tasked with spearheading the development of strategic marketing plans, leading initiatives such as website revamps and social media direction. Played a pivotal role in planning and executing offline events to enhance brand visibility. Crafted compelling sales pitch brochures to communicate our value proposition effectively. My diverse skill set and hands-on experience in marketing contribute significantly to the company's growth and success. Increased over 75% followers and over 500% engagement rate in average in 2024 compare with 2023 ,increased over 45% followers and over 150% engagement rate in average in 2023 compare with 2022, among five social media platform including LinkedIn, Facebook, Instagram, WeChat and Red to build company’s branding and introduce professional services to potential clients. Handle various external events with Hong Kong Talent Engage (HKTE), NewWorld, InspiringHK (ISHK), WEMP, CPA, HKICPA, HKIHRM, HKFI, JobsDB, Mercer, Jebsen, Kornerstone and Universities including HKU, CUHK, UST, CityU, PolyU, SYHK and HSHK to promote the services to a wider audience. Create the Corporate brochure for team members to use in pitches. Arrange and patriciate different kind of events, including but not limited to charity activities, networking events and internal events for gather each other together and build the bonding. Coordinated team building activities across various teams.

Develop marketing programs to boost acquisition and usage. Negotiate deals and maintain good relationships with business partners. Mainly focus on online subscription flow.▪ Close monitor the online end-to-end sales flow, focus on offer and code setting, operation flow and result analysis.▪ Handling the online sales flow, including but noy limited to, customer experience, backend system support, all related materials.▪ Work closely with internal departments in website and apps development / for service enhancement to ensure the customer journey runs smooth and user-friendly.▪ Study the online subscription flow for further enhancement for further automate the sales flow.▪ Lead the number of subscriptions increased 50% in online portal.▪ Formulate the membership program to enhance the loyalty experience.▪ Participate in decision making of online promotion aspect, including SEM, SEO, display ad, media buy

Participated in online, offline, below the line and above the line marketing campaigns. Designed marketing campaign with analysis in online and offline aspects. Raised marketing proposals. Explore the extra promotion channels. Raised ideas in presentation, materials and promotion key art in sales booth and mega sales booth. Prepare the subscription FB post and all related promotions regularly.  Launched a series promotion for a new application- i-CABLE News App. The application became No.1 popular app in App Store and Google Play. Including Print ad, online banner ad, public transportation ad and some outdoor ad in pier of Star Ferry and entrance of Cross Harbour Tunnel.  Applied new ideas in selling angles on broadband including different target segments for different products ie. DOCSIS 3.0 B200M and Broadband 1000M and 2x1000M and TV services to boost sales which increase 30% in 2019, compare with 2018 and 2017 in average. Monitor the budget spending in each campaign and evaluated the effectiveness in sales and brand building aspects. Handle the reactions of the maket.ial leaders.  Communicate with internal and external parties for all kind of promotion campaigns closely and work with them in a more effective way

Supported online and offline marketing. Presented creative ideas to senior management, designers, and IT developers. Designed promotion angles alongside tangible materials, e.g. videos and online banners. Raised awareness via Google AdWords. Prepared online materials including eDM, news articles, case studies, customer feedback, and product brochures. Organized press releases.▪ Rendered broadcast services for 35th HK Film Award. Been the lead coordinator who provided execution directives to the media, bloggers, and PR agencies from the UK, Greater China, and other subordinate cities among APAC, Europe, and Southern America regions. Generated outreach to almost 15 million audience across 21 countries.▪ Offered Microsoft livestream facilities, media support, and logistic planning for their trainings and industrial sharing sessions. Monitored and remediated real-time glitches with the technical team.▪ Cohosted a seminar with HP and Akamai to demonstrate the domain expertise of TFI to other industrial leaders. Managed to consolidate the contents from other partners and delivered the printouts to designated guests under time constraint. Assisted with the venue access and logistic.▪ Provided on-site support at the Alibaba Ecommerce Competition Contest 2016. Facilitated the logistic process and set up a booth for our in-house products with 1-day notice. Proofread and filtered marketing materials to line up with the occasion and expected audience.▪ Delivered projects with HKTV, Hospital Advisor Org., HK Amateur Orchestra, Senior Citizen Safety Assoc., etc.▪ Initiated and organized volunteer and team building activities across various teams.

Designed price structures and promoted different offer packages in Guangdong province. Analyzed the supplies, workflow, and management reports so as to align the company strategies with the latest marketing plans. Followed up on daily administrative and operational documents.▪ Engaged in product design activities in Mainland China and contributed toward the promotion of in-house waterproof paints and materials.▪ Performed client hunting from some large-scale real estate projects, e.g. Park Height and Island Road.▪ Expanded market segments by approaching potential clients from public housing estates and landed properties.

Rotated among B2C product lines - Fashion, Vintage, and Seller Market. Published product descriptions and followed up on online orders. Produced sales reports and consolidated market insight.▪ Launched the client retention programs for some new product lines. Designed membership and discount programs based on client consumption patterns.▪ Increased market penetration of select Seller Market products by shifting them to a newly set up warehouse store. Imposed condition checks for shortlisting quality products.

Identified promotion angles for strategic marketing alignment. Improved subscription rates.▪ Developed a new application – Now Player – for disseminating video contents. Contributed toward the UX and functionality designs. The application became the no. 1 popular app on Apple Store and Google Play Store.▪ Created all-round media plans for promoting the MOOV app. Built key concepts for the design team. Executed all promotions plans.▪ Designed subscription packages for the profit generating sports events - Rugby and Manchester United TV.▪ Established partnership package with Commercial Radio Interactive (CRi). Designed both audible and visual promotion materials that fitted the airtight timing requirements.