At UFA, we partner with ambitious, growth stage companies to create high impact, integrated marketing programs, allowing them to better compete at scale.

In September 2021, I was asked to be the founding member of a new creative group with the goal of pulling brand strategy and conceptual creativity into Accenture's North American consumer marketing practice. Our first work debuted in Super Bowl 2022 for Coinbase and was both celebrated and derided for its unconventional approach. 'Less Talk, More Bitcoin" was awarded the SuperClio as the best spot of the Super Bowl, a Grand Prix and Titanium shortlist by Cannes and Best of Discipline along with multiple Golds by The One Show. The work itself generated 20 million spontaneous, concurrent website visits to Coinbase.com during the initial 60 second live airing, a feat we believe not achieved prior or since.In addition to Coinbase, our team has partnered with Andreessen Horowitz, the Golden State Warriors, the LPGA and Cartier among others for brand strategy, creative storytelling and immersive/emerging marketing strategies and activations.

Trusted and respected Client Partner and Team Leader for JPMorgan Chase, The New York Times, Under Armour, IHOP, Kerrygold, Thorne, and Biofreeze. Cultivated an empowered, high-performing team culture while balancing demands of business and organization through significant cultural and company milestones. Key Assignments:The New York Times: ‘Life Needs Truth’ - AdAge’s #1 Campaign of 2020As the world sought guidance throughout the COVID-19 pandemic, we positioned NYT as the source of credible reporting, not just across health and safety but the whole of life. Biofreeze: ‘The Pain Is Coming’ - AdAge’s Media Plan of the Year: Best Insight; Effie Award WinnerDesigned an integrated strategy for the topical pain relief brand that resulted in +30% annual growth and share of category gains despite significantly less media budget than competitors. As a direct result of our new strategy and ability to execute it, Biofreeze was acquired by Reckitt Benckiser from private equity owner Madison Deerborn Partners in 2021.Thorne: ‘The Frontier Within’ - Using XR To Drive Consideration and ConversionChase Sapphire Reserve: Initial Product Launch, Brand Extension & Integrated CommunicationsIHOP: Brand Repositioning, Equity Development & ActivationUnder Armour: Product-led Creative Content Strategy & ImplementationKerrygold: Brand image evolution & global campaign development/deployment

Joined BBDO to lead a portion of the Visa account and work on Visa’s fabled Olympics campaign, leading up to Sochi 2014. Partnered closely with Dubai Tourism Board to manage a team across both BBDO NY and Proximity to develop and deploy global campaign in 35 countries and coincide with launch of city’s first e-commerce/booking and reservation platform. Supported The Economist to produce award-winning brand campaigns.Additional Client Accounts: Bud Light, Hyatt Hotels, Campbell’s Soup and Cooper Hewitt.

Brand and Digital Strategist working closely with acquired agencies mcgarrybowen, Firstborn, 360i. Led and won new business pursuits for UNIQLO US, OneWorld Alliance, Scotts Miracle Gro.

Multple global advertising campaigns for Walt Disney Parks and Resorts and Chevron Corporation.

Print, Radio & Film project and production support primarily for Computer Science Corporation & SunTrust Bank

Supported the strategy department with pitches for Maxwell House Coffee, in addition to ad hoc tasks and intern program assignments.