Music Marketing and Artist Relations consulting services for small to midsize brands. Currently representing Victory Amplifiers, Origin Effects Pedals, Stringjoy Guitar Strings, and BuyOrBorrowMusic.com.Previously represented Kill Cliff energy drinks, Warehouse Guitar Speakers, and Aluminati Guitars.

• Member of the global leadership team, working closely with the owner and directors to achieve strategic goals• Responsible for all B2C and B2B marketing in the USA, including budgeting, planning, and execution• Overseeing artist relations and sponsorship team of 6 core employees and numerous distributors to support global marketing initiatives• Wide network of top-tier industry contacts, including high profile artists, print and web publishers, entertainment and management professionals• Leading social media strategy for the brand globally with a focus on audience growth and retention• Managing in-house and external team of designers and programmers for print, web and video marketing and content-creation• Participating in R&D meetings, product development, pricing and product release strategies• Oversee the company’s presence at the musical instrument industry’s biggest tradeshow (NAMM), including design and construction of the booth and management of entire show logistics • Developing industry-leading video content for a global audience with experience in conceptualizing, writing, producing, co-directing, and acting roles• Regularly attend major music festivals with All Access to focus on meeting new artists and capturing content• Managing the logistics of a worldwide network of backline (loan) inventory for artist tour support with emphasis on maximizing brand visibility at live music events and in other media (TV, Web, Movies)• Copywriting for press releases focusing on new product releases and artist-related announcements• Highlights: 2018: Worked closely with Brent Hinds of Mastodon to bring to market his signature amp model 2014: Created and continue to manage our annual “Wish Granted” giveaway promotion 2013: Oversaw the promotion for Orange’s first signature amp model with Jim Root of Slipknot

• Created Orange’s Facebook, Instagram, Twitter, YouTube, Blog, and Consumer Emails; led strategy and created content for daily posts focusing on maximizing end user engagement• Developed Orange’s Artist Relations program by creating an application process, developing regular communication, offering tour logistic support, and gathering assets for marketing• Expanded global backline tour support program by increasing locations internationally and the stock reserve available• Turned our artist relations program into a revenue stream by proactively and reactively selling to artist endorsees

• Worked closely with C.O.O. to help expand the US business and retail network through sales planning and execution• Coordinated with 500+ b2b customers to support a wide variety of business needs including sales, customer service, technical support, and end user support• Helped navigate the entrance into big box retailers without losing core independent retailer business• Customer order management, inventory planning, and operational support to maximize sales with a tight supply of inventory• Worked with network of external sales reps

• Start-up company specializing in outsourcing web design to Ukraine• Managed US-based team of operational employees, Ukraine-based team of 36 designers and programmers• Acted as a conduit between customers and outsourced team, ensuring customer needs were met despite language barriers and time zone considerations• Achieved sales in excess of $1.7 million in the company’s first year