Alexa Barker Email & Phone Number

Washington, DC, US

Washington DC-Baltimore Area

• Manages a six-figure budget event through strategic negotiations with artist management teams and production vendors, maximizing resources while maintaining high-quality performance standards
• Mobilizes large-scale concert planning and execution for 2,000 attendees, synchronizing with security, production teams, and campus stakeholders to ensure seamless event operations
• Develops a comprehensive database of 100+ potential performers through market research and industry analysis, evaluating artists based on student preferences, budget parameters, and campus culture alignment

Washington DC

Executing comprehensive outreach initiatives through cold calling, emailing, and Zoom, successfully securing sponsorships for major campus events while efficiently managing all public contact functions.Formulates and crafts impactful business proposals to secure sponsorships, strategically enhancing the company’s outreach and visibility on the GW campus.

Washington DC-Baltimore Area

• Coordinates contract negotiations with publishing companies and manages a $90,000 annual budget, resulting in significant cost savings while maintaining premium print quality and meeting all production deadlines
• Directs a 37-member staff, including 7 executive board members, through weekly strategy meetings and structured ask management systems, ensuring consistent content delivery and maintaining high staff retention.
• Cultivates strategic partnerships with diverse student organizations and all university academic schools through proactive outreach initiatives, ensuring comprehensive coverage of campus life while building lasting.

Washington, District Of Columbia, United States

Illustrates and designs a diverse range of templates capturing George Washington University student life and involvement in the university’s annual yearbook, fostering a comprehensive and engaging representation of campus experiences.Instructs and manages a team of 7 editors by providing an extensive style guide and teaching specialized tools to help.

Washington DC-Baltimore Area

• Orchestrates an immersive Launch Party for around 80 attendees by securing partnerships with local vendors, designing interactive activities, and implementing a cohesive theme, resulting in increased campus awareness.
• Administers a 7-member marketing committee through structured weekly task assignments and clear communication channels, ensuring timely delivery of all promotional materials and meeting critical pre-conference milestones
• Executes a strategic content plan across Instagram and the Spring Conference website, successfully showcasing speaker profiles, conference agenda, and networking opportunities while maintaining consistent brand.

Washington DC

Composes engaging blog posts that effectively communicate key business topics and provide valuable insight to conference attendees, ensuring they are well informed about the conference’s agenda and expectations.Promotes the conference and launch party by generating compelling graphics using Canva and Adobe Illustrator to spotlight panelists and.

Charleston, South Carolina Metropolitan Area

• Pioneered an innovative digital loyalty program featuring “Tommy Tokens” reward system, enabling customers to earn and redeem points for menu discounts, driving significant repeat business while maintaining profit.
• Conceptualized and implemented an email marketing strategy featuring seasonal promotions and exclusive subscriber discounts, enhancing customer engagement through personalized content and strategic timing of offers.
• Spearheaded social media expansion by launching a TikTok account and implementing a tri-weekly Instagram posting strategy, resulting in a more authentic brand presence and increased engagement through behind-the-scenes.

Charleston, South Carolina, United States

Executed and supervised Tommy Condon's restaurant's daily opening tasks by assembling the 275-person dining area and preparing the kitchen, guaranteeing a meticulously organized environment for optimal customer service. Conducted comprehensive training sessions for more than ten new team members, imparting essential protocols, procedures, and operational.

Charleston, South Carolina, United States

Conceptualized and crafted a cohesive central theme catering to my school’s values while diligently designing seamless and aesthetically pleasing templates and layouts.Orchestrated and oversaw weekly meetings involving 25 students, efficiently delegating responsibilities for page creation and photo compilation by carefully considering each student’s.

Marketing, Sophomore

Activities and Societies: Cherry Tree Yearbook, Program Board, GW Women in Business

Bachelor Of Science - Bs, Marketing, Freshman

GPA: 3.8, President’s List

High School Diploma

Activities and Societies: Polygon Yearbook, Musical Theatre, Varsity Cheer Team