- Development and execution of a holistic eMarketplace strategy in alignment with the brand’s vision and objective- Optimization of listings to boost conversion rates, increase sales, and revenue, and minimize return rates- Oversight of the product setup process, inventory management, pricing strategies, and product assortment to optimize profitability- Maintenance and continuous monitoring of brand and seller account health, ensuring accurate item setup and compliance across all eMarketplace platforms- Analysis of ASIN performance, rankings, product reviews, and market trends to pinpoint areas for improvement, identify opportunities for product expansion, and enhance customer engagement strategies- Utilization of data analytics from Amazon and Shopify to derive actionable insights directly informing strategic decisions- Development and facilitation of targeted marketing campaigns, promotions, and PPC ads to drive traffic and sales across all e-commerce platforms- Implementation of continuous online improvement initiatives to streamline processes and enhance the effectiveness of the overall operation- Increasing revenue and achievement of sales targets across several accounts, including Amazon.com, Costco.com, Target.com & JCPenney.com- Research of industry developments and emerging trends in eCommerce and digital marketing to inform strategic decision-making and maintain competitive advantage

- Supervision of day-to-day operations, acting as the primary contact for digital pure-play accounts and cultivating strong relationships with buying teams and management- Development and implementation of a profitable growth plan for specific product categories, creating and executing seasonal business plans and proposals- Presentation of seasonal product lines to eMarketplace accounts, aligning assortments and classification requirements with the company’s merchandising, design vision, and sales objectives, optimizing new product launches- Increasing revenue and achievement of sales targets across several accounts, including Amazon.com, Zappos.com, and SwimOutlet.com- Prompt identification and resolution of counterfeit product issues on Amazon by placing test buys and enforcing the removal of unauthorized sellers- Accountability for internal financial reporting including shipping estimates, order files, profitability results, and open-to-buy, ensuring accurate information flow including delivery dates and order adjustments- Management of all aspects of co-op allowance requests and approvals, adhering to the company’s policy while providing continuous support for marketing initiatives as needed- Reporting of all key accounts feedback to senior management, merchandising, and planning teams to address competitive product concerns and seize opportunities to meet consumer needs- Detection and troubleshooting of operational issues; ensuring website activation to optimize sales; and monitoring of traffic, conversion rate, and buy box percentage- Execution of regular website audits focused on core items, large volume drivers, and style transition utilizing exception reporting to resolve issues- Partnership with the demand planning team for consistent forecast alignment and inventory planning

- Assisting the Account Executive to manage our eCommerce accounts and be the 1st point of contact for Amazon.com, SwimOutlet.com and Zappos.com. - Providing customer support via email and phone, processing orders, catalog management, onsite merchandising and updating line lists each season. - Participating in internal and external meetings for the brand, distributing samples for marketing and advertising promos and assisting with line presentation to the accounts. - Analyzing sales data to understand what is driving the sales trend and tracking selling by comparing retail sales and shipments vs. projections to recommend an action plan.- Execution of regular website audits and catalog cleanup focused on core items, large volume drivers, and style transitions utilizing exception reporting to resolve issues.