Alexandre Ballesteros Email & Phone Number

Los Angeles, Ca, Us

- Development and execution of a holistic eMarketplace strategy in alignment with the brand’s vision and objective- Optimization of listings to boost conversion rates, increase sales, and revenue, and minimize return rates- Oversight of the product setup process, inventory management, pricing strategies, and product assortment to optimize profitability- Maintenance and continuous monitoring of brand and seller account health, ensuring accurate item setup and compliance across all eMarketplace platforms- Analysis of ASIN performance, rankings, product reviews, and market trends to pinpoint areas for improvement, identify opportunities for product expansion, and enhance customer engagement strategies- Utilization of data analytics from Amazon and Shopify to derive actionable insights directly informing strategic decisions- Development and facilitation of targeted marketing campaigns, promotions, and PPC ads to drive traffic and sales across all e-commerce platforms- Implementation of continuous online improvement initiatives to streamline processes and enhance the effectiveness of the overall operation- Increasing revenue and achievement of sales targets across several accounts, including Amazon.com, Costco.com, Target.com & JCPenney.com- Research of industry developments and emerging trends in eCommerce and digital marketing to inform strategic decision-making and maintain competitive advantage

Cypress, California, Us

- Supervision of day-to-day operations, acting as the primary contact for digital pure-play accounts and cultivating strong relationships with buying teams and management- Development and implementation of a profitable growth plan for specific product categories, creating and executing seasonal business plans and proposals- Presentation of seasonal product lines to eMarketplace accounts, aligning assortments and classification requirements with the company’s merchandising, design vision, and sales objectives, optimizing new product launches- Increasing revenue and achievement of sales targets across several accounts, including Amazon.com, Zappos.com, and SwimOutlet.com- Prompt identification and resolution of counterfeit product issues on Amazon by placing test buys and enforcing the removal of unauthorized sellers- Accountability for internal financial reporting including shipping estimates, order files, profitability results, and open-to-buy, ensuring accurate information flow including delivery dates and order adjustments- Management of all aspects of co-op allowance requests and approvals, adhering to the company’s policy while providing continuous support for marketing initiatives as needed- Reporting of all key accounts feedback to senior management, merchandising, and planning teams to address competitive product concerns and seize opportunities to meet consumer needs- Detection and troubleshooting of operational issues; ensuring website activation to optimize sales; and monitoring of traffic, conversion rate, and buy box percentage- Execution of regular website audits focused on core items, large volume drivers, and style transition utilizing exception reporting to resolve issues- Partnership with the demand planning team for consistent forecast alignment and inventory planning

Cypress, California, Us

- Assisting the Account Executive to manage our eCommerce accounts and be the 1st point of contact for Amazon.com, SwimOutlet.com and Zappos.com. - Providing customer support via email and phone, processing orders, catalog management, onsite merchandising and updating line lists each season. - Participating in internal and external meetings for the brand, distributing samples for marketing and advertising promos and assisting with line presentation to the accounts. - Analyzing sales data to understand what is driving the sales trend and tracking selling by comparing retail sales and shipments vs. projections to recommend an action plan.- Execution of regular website audits and catalog cleanup focused on core items, large volume drivers, and style transitions utilizing exception reporting to resolve issues.

New York, New York, Us

San Francisco, California, Us

Chicago, Il, Us

San Jose, Ca, Us

Bachelor Of Science, Business Administration

Associate Of Arts, Business Administration