Alexandr Orlov Email & Phone Number

St Petersburg, St Petersburg City, Russia

• Management of key streams aimed at fulfilling the main KPIs of the macroregion:
• E-commerce (management of on-line sales of the region through the regulation of the tariffs based on the competitive situation, the creation of new tariffs, unique offers and co-branded offers. Improvement of the CJ.
• LTE (management of steps to increase the penetration of LTE into the operator's network and, as a result, increase retention and ARPU base. Tools: working with a monobrand, CVM campaigns).
• CIS-tariffs (management of the stream "Tariffs for non-residents". Regulation of the tariff offer based on the competitive situation, development of campaigns to increase AS and ARPU).
• Participation in all-Russian AGILE projects from the product marketing side in the following areas: line repricing, launch of new tariffs, platinum campaigns of various types (creation of a product for advertising.
• Working with AB in the region through CVM campaigns to increase LTV and ARPU.

Ryazan’, Russia

• Managerial functions of the head of the marketing department
• Development and implementation of a strategy for promoting the company on the market.
• Management of the inbound sales channel: - analysis of the competitive environment of the market; - development of product offers; - media planning; - monitoring the effectiveness of the platform involved in the.
• Support for online sales channel: - analysis and creation of technical specifications for finalizing the company's website and landing pages in order to improve conversion;

Magnitogorsk, Chelyabinsk, Russia

• Managerial functions of the head of the marketing department
• Development and implementation of a strategy for promoting the company in the market of the city of Magnitogorsk.
• Market analysis
• Management of incoming sales