Alex Barnes Email & Phone Number

Provide vision and leadership to overall NBA and MLS business portfolios, that grow profitability of the Fanatics partnerships with the leagues.•Offered oversight and guidance to financial planning and analysis, channel financial obligations, sales forecasting, inventory productivity, and margin improvement.•Maintained active local market knowledge of trends and opportunities in order to provide oversight to the Design, Development, and Merchandising teams on key growth initiatives and special market opportunities.•Collaborated with Fanatics Brands Hot Market team to provide support for league specific moments including All-Star Games, playoffs, championships, etc.

Baltimore, Maryland, United States

Owned N.A. merchandising strategies for footwear in North America. Regional accountability for revenue share, SKU productivity and sell through of product assortment•Drove long term revenue growth and line adoption rates within the N.A. region.•Consolidated account feedback into singular direction surrounding market opportunities and consumer insights.•Owned business metrics including sales history, market trends, account requirements, competition, product mix and price points.•Executed cross functional productivity by partnering with Sales, Finance, Planning, Visual Merchandising, and Marketing to deliver against key performance indicators.

Baltimore, Md

Managed the entire portfolio of Foot Inc banners and the cross functional team that serviced the business. Curated short and long-term revenue plans as well as the supporting consumer relevant marketing strategies•Spearheaded account strategies that were differentiated by banner and muse.•Partnered with Brand Marketing, Merchandising and Product Creation to align key seasonal stories.•Drove cross functional alignment to limit cancellations, maximize on-time deliveries, and ensure retailer profitability.

Baltimore, Md

Established and lead overall product direction that maximized profits, engaged consumers, and elevated the product offering•Owned consumer and retail focused seasonal product line architecture, assortment plans and lifecycle plans.•Gained alignment with global counterparts to ensure consistent brand values and positions.•Grew the global Basketball business 30% in a down trending marketplace.•Maintained a close connection with the consumer to uncover new business and product opportunities.

Beaverton, Or

Provided category sales leadership by developing category distribution strategies which result in maximum revenue, profit, and market share for Brand Jordan•Built seasonal, quarterly, annual, and three-year revenue plans that deliver to Category and Regional targets.•Managed $800M Brand Jordan Footwear/Apparel Portfolio.•Maximized retailer profitability through sales analysis and financial planning to ensure long term sustainable growth.•Developed consumer focused assortment plans and integrated category merchandising plans by channel of distribution and consumer experience.

Optimized Nike product sales by achieving sales goals with the assigned account base of Foot LockerHandled a large account portfolio, with yearly revenue of $300MM, while working with the buying team to maintain a product cancel rate of 8% of seasonal buy•Increased sell-in and sell-through by preparing, planning, and delivering clear and persuasive merchandising and product presentations.•Collaborated with Retail Brand Marketing team to execute in-store presentations and events to support key initiatives.•Identified product opportunities and executed product strategies while staying current on product and product changes.

Beaverton, Or

Acted as liaison between Brand Jordan’s target consumer and our Jordan Design and Brand Marketing teams. Engaged target consumers in focus group sessions to ensure product direction was beneficial.•Capitalized on current marketplace trends to maintain Jordan Brand market share.•Helped to increase men’s casual business 42% in revenue in one fiscal year.•Maintained relationships with sponsored Brand Jordan athletes and communicated their vision to various stakeholders within Brand Jordan.

Special Make-Ups Aug 2006-May 2008Created consumer relevant concepts that drove brand objectives for Foot Locker/Footaction's' men's business•Identified sell-in strategies and determined market messages to create a product mix that best fit the customer’s needs.•Planned the short and long-term calendar, incorporating a strategic timeline plan, to align the product process with requisite corporate timeline standards.•Partnered day-to-day with FPD’s, Merchandisers and Account Marketing to gather support for product direction and seasonal stories.

New York, Ny

Supported metro New York's sales reps, while promoting the brand across various large scale retailersProvided support for in-store and marketplace events including expos, launch gatherings, and athletic occasions, to ensure a world class shopping experienceDeveloped and maintained relationships with key consumers, which resulted in pertinent trend information to grow the regional business by 14%Executed merchandising, visual and point-of-sale corporate programs 20X a week that maintained standards consistent with company brand strategies Worked monthly with program managers and account executives to create a grass-roots strategy to affect under- performing products

New York, Ny

Maintained advertising integrity on a monthly basisWorked closely with clients and advertising sales team to ensure proper placement of ad buysEnsured conflict free editorial content and adjacent advertising