Alex Austin Email & Phone Number

Greensboro, NC, US

Mountain View, CA, US

• Analyze & surface trends across Google Cloud products to drive pricing, go-to-market, and product strategy
• Find, explore, clean, and bring new data in-house to provide unique insights to the organization
• Lead internal and external analysis for strategic projects from executive leadership

Mountain View, CA, US

• Lead global business strategy for online to offline measurement
• Understand revenue drivers, create & track performance metrics, and set annual goals
• Define product prioritization based on customer & seller feedback and competitive analysis
• Manage product & feature launches, including beta testing, market segmentation, and adoption targets
• Lead sales enablement, developing product comms, training, pitch decks, and case studies
• Managed rotational employee, providing training, work-scoping, and guidance that successfully lead to offer and full-time hire

Mountain View, CA, US

• Drove product strategy for several products which help developers build Google Assistant Actions (apps)
• Distilled learnings from business partners and users into product recommendations for PM, Engineering, and Voice & Visual UX
• Created product prototypes, defined input requirements, and signed multiple pilot partners to initialize these products
• Led sales strategy for product rollout: Created pitch materials, wrote product guides, and led client calls to equip sales teams for launch

• Conduct consumer research to improve existing financial services bot
• Help define go-to-market strategy for Paid Search and Social
• Whitespace planning and feature prioritization for development and launch of next chatbot product

Mclean, VA, US

• Led 10-person team from 5 functions (Business, Operations, Brand, Media, and Relationship Management) to run one of Capital One’s major Digital Acquisitions channels
• Analyzed business performance, technical implementation trade-offs, and brand considerations to set product strategy in increments from 2-week Agile sprints to 12+ month vision
• Challenged convention and persuaded senior leadership to pause new initiatives and focus on data infrastructure, fixing 19 data issues in 8 weeks
• Launched automated bidding, allowing real-time optimization across our entire portfolio
• Partnered with Brand, Operations, and 3rd parties to shorten test time from 10 to 2 weeks by simplifying test design and result analysis
• Reduced complexity by cutting keyword volume 95% with <1% performance impact for one of our core strategies

Mclean, VA, US

• End-to-end Display Channel ownership from placement intent to creative development and launch
• Grew channel returns 100+% through strategy shift and channel optimization
• Drive constant collaboration across Brand, Operations, 3rd party teams, and publishers to ensure high-quality results
• Weekly data analysis to find insights & increase direct response in challenging marketing landscape
• Pilot team to roll out Agile processes, driving ‘fail fast & win big’ attitude
• Breadth of Digital Marketing experience including real time programmatic buying, publisher negotiations, Google platforms / SEM, Facebook marketing, etc.

Mclean, VA, US

• Varied project based work, including:
• Data analysis (Teradata and some SAS)
• Forecasting
• Excel model development and implementation
• Operations-centric role requiring heavy focus on impact to customer
• Integration work

Charlotte, NC, US

• Completed dynamic excel model to pull database info and produce month-end reports in one click
• Reclassified expenses based on organizational changes in the Global Sourcing Department
• Developed excel package to push total forecasted expense to 6 individual legal entities
• Worked with 11 people across 5 states to win the BoA community service challenge against 400+ competing interns

• Worked with a team of three interns to complete projects throughout the summer.
• Developed a generic cost model for use throughout direct materials procurement.
• Developed process maps to document the steps taken and streamline efficiency for new vendor set-up.
• Worked with a third party tool to identify issues and recommend updates.
• Worked with the intern team and cross functionally to create and send out RFI's and RFP's in order to procure the best services at the best price.
• Worked on multiple other projects including those related to Carbon Credits and RFID technology.

• Marketing Assistant for company expansion into new territory.
• Searched databases for relevant data on potential customers.

Master Of Business Administration - Mba

Bachelor'S Degree, Bs In Business Administration, Consulting Emphasis; Computer Science Minor

Spanish