Alex Cordero Email & Phone Number

Los Angeles Metropolitan Area

Usa

Greater New York City Area

Responsible for translating brand strategy into the development and execution of powerful, world-class marketing / sales materials that drove high-impact product stories and provided brand consistency across all channels and mediums (print, web media, social media, and retail).Collaborated with Creative Director in full design life cycle to develop seasonal collections and collaborative products.Established the creative and art direction, strategy, and maintenance of a unified look and feel for both the B2B and B2C sides of the brand.Concepted, planned, directed and executed seasonal campaigns including photo shoots and product styling for all marketing materials and channels. Photographed all products to include in sales/marketing materials, seasonal campaigns, web, product, and community initiatives.Collaborated with the Creative Director and sales/marketing team on strategic initiatives, targeting business objectives while ensuring brand consistency and timeline requirements.Lead, mentored, and shared expertise with junior designers and interns and provided developmental and/or consequential coaching as needed to correct or improve a team members performance.Created and updated sketches, tech packs and line sheets to ensure that line plan requirements are metCreate and present technical sketches that communicates design intentionResearched trends and competitive shop for basics apparel and accessories

Greater New York City Area

Established the creative and art direction, strategy, and maintenance of a unified look and feel for global apparel, footwear and sockwear brands i.e Happy Socks, Spring Court USA, Alife & Schmoove.Responsible for translating brand strategy into the development and execution of powerful, world-class marketing / sales materials that drove high-impact product stories and provided global consistency for all brands across all channels and mediums (print, web media, and retail).Concepted, planned, directed and executed seasonal campaigns including photo shoots and product styling for all marketing materials and channels.Lead, managed and executed various projects from start to finish including multiple ads, print collateral, web media, and retail graphics for all categories with overlapping deadlines and calendars. Collaborated with the Creative Director, Sales Director and all applicable teams on strategic initiatives, targeting business objectives while ensuring consistency on all brands and timeline requirements.Initiated, lead and mentored visual communication students to join the creative team and contribute with real world creative problem solving and execution.Edited, retouched and color treated photography to align with a creative look / feel.Conceptualized, executed, designed and produced finished artwork for all deliverables.Maintained printer relations and executed press checks to ensure high level, cost effective print collateral.

Greater New York City Area

Art Director / Designer: 2005-2011Concepted, designed and executed projects from concept to completion including full service websites, brand identity, print collateral, brochures, presentations and stationary for corporate to luxury product and lifestyle services.Conceptualized, executed, designed and produced finished artwork for all deliverables.Maintained printer relations and executed press checks to ensure high level, cost effective print collateral.

Greater Los Angeles Area

Conceived, implemented and maintained visual and functional aspects of organization’s main website and sub-sites.Designed promotional and event collateralAssisted in film production workshops and provided tech support for post-production servicesDocumented and edited digital media of eventsCompiled and edited various video and production projects to generate marketing reels and trailers