Responsible for the development of social media strategy and plans for commercial campaigns, this role has provided the opportunity to build new processes and tools to aid in the effective execution and reporting of social activities. Areas of focus have included:- Social Campaign Strategy Development: Managed the ideation and development of social specific tactics supporting multiple campaigns/events - defined social platform usage, channel mix, content, influencer outreach and customer experience requirements.- Structured Planning & Execution: Successfully developed the social marketing communication calendar, bringing a structured approach to social campaign planning and execution, and providing greater visibility of social activity to stakeholders.- Created Data Driven Reporting: Introduced data-driven approaches, establishing KPIs for commercial channels and campaigns, which enabled structured content performance reviews and data-backed recommendations to be put forward.- Improved Processes and Developing Tools: Developed a social content planning tool to allow effective management of multi-channel campaigns and more effective tracking of workflow from planning, approval, execution to reporting.- Partner Social Advocacy Planning: Created an integrated marketing plan for Partner Sociabble with the objective of generating new users and driving usage/scaling social content via Microsoft Partner Network members.- Developed Exec Social Brand: Worked with the Social Lead, developing leadership team social brand strategies.- Team Management: Dotted-line management of 4 community managers providing advice and recommendations in relation to channel content and engagement strategies and the landing of campaigns.

Responsibilities included development of the UK to-customer SMB marketing plan, providing advise in respect to the ongoing segment marketing strategy; Budget management and influencer marketing support in respect to content strategy, events marketing and lead generation; Managed data analysis, marketing motions and leadership team level reporting for Microsoft’s top SMB Cloud customer programme.

Responsible for social media content strategy for Partner and SMB commercial audiences. Provide guidance to editorial teams/senior management in respect to overall content strategy (planning, ideation, execution & reporting).- Owning and developing social content strategy, collaborating with stakeholders across the business to advise, plan, and create compelling content to meet social and online engagement KPI's.- Managing an active presence on all social channels including listening, posting & responding to commercial engagement.- Paid Social Best Practise: Managing paid social campaigns developing a 'Traffic vs End Action' process to determine the effectiveness of messaging and reduce spend where appropriate.- Management of the partner social syndication advocacy programme, developing business strategy and processes.- Development and management of SMB Influencer programme, identifying and tracking key influencers and recruiting them to contribute to online content and evangelise Microsoft solutions.- Social content lead for Microsoft's Future Decoded Event. Working with internal and external teams to create rich online marketing content which drove leads and generated £20 millions in future pipeline. Notable Successes:- Grew SMB twitter channel engagement by 30% from 2014 to 2015 (79k to over 102k clicks) alongside 64% increase in engagements per post which lead to increased traffic on SMB online properties.- Grew Microsoft Partner social advocacy programme, generating 146 direct leads for partners, increasing Microsoft content engagements by 75% (75k) over 12 months.- Managed Future Decoded conference social strategy driving £500k worth of free twitter trend, generated 85 million reach, 980 online leads and contributing to $20 million in future pipeline.

Managed the planning, sourcing, execution and delivery of content across Microsoft UK Partner Online platforms (Partner Portal, Blog, Partner Marketing Center) and Communication channels e-mail, e-newsletter, RSS and social.- Created and managed the editorial content process including the sourcing, creating, scheduling and prioritisation of content/marcomms for online and communication channels (planning, ideation, execution & reporting).- Worked with stakeholders across the business to develop online content and marketing communications plans which supported the UK subsidiary core objectives and delivered required high quality engagements.- Website/Blog Development: Successfully launched and managed Microsoft UK's Partner Programme Blog and Partner Marketing Centre (planning, ideation, execution & reporting). - Responsible for the partner e-newsletter, successfully published over 60 monthly partner newsletters evolving where necessary (Planning, ideation, execution & reporting)Notable successes:- Improved e-newsletter open/click-thru rates from 44% and 10% in 2008 to 52% and 12% by 2013.- Improved traffic by as much as 50% to key campaign/product pages on the partner portal and blog. - Increased partner consumption of marketing center content by 28%

Responsible for strategic direction of all online developments for ZyXEL UK alongside defining strategy for evaluation and ongoing development of ZyXEL's global and subsidiary online propositions:Create integrated digital communications plan encompassing outlining frequency of activities in relation to product launches, promotions and brand awareness activities in both b2b and b2c markets.Successfully managed the launch of ZyXEL’s consumer site to support its first venture into the channel:- Created tender specification outlining proposed site design and structure requirements, brand and product positioning, competitor analyses, best practise, SEO, web/technical infrastructure requirements.- Managed project budget, development schedule including prioritising of agency developments.- Continued to improve site using quantitative site traffic metrics and oversaw release of the site to other subsidiaries as it became best practise online consumer proposition.Effectively managed the launch and continued development of ZyXEL’s Partner Portal focusing on providing channel partners with sales, marketing and operational support:- Developed strategies to improve the site and increase usage via integration of ordering, invoicing and rebate reporting systems.- Liaised with internal departments and channel partners to continually improve content.- Improved speed of partner signup processes via integration into ZyXEL’s CRM System.Improved performance of the business site reducing bounce rates from 50% to 35%. Increased unique visitors by 50%, visits by 50% and page view levels by 30%. Achieved via product copy search engine optimisation, increasing frequency of site updates, improved navigation and positioning of promotional and solution messaging.Developed web analytics executive reports encapsulating monthly developments, site performance and related marketing activity.

Project managed the high profile development of an interim ‘Telewest clone’ website for NTL during the Virgin Media re-brand. A large percentage of the role was focused on managing external teams - prioritising project requirements such as programming, technical infrastructure while liaising with various departments across NTL/Telewest in respect to new processes resulting from the site re-launch. Managed communications with senior management informing them of progress, potential future requirements, setting key project milestones as well as reporting on existing website performance. Fantastic project to work on at an exciting time for the company.

Managed launch of Surreys 50+ website from integration of the design into the APLAWS content management system through to user acceptance testing, accessibility testing and final sign-off.Increased unique visitors, page views and visits by 60% from May ‘05 to May ’06 using search engine optimisation, content creation, site indexing/archiving and on/offline marketing. Developed Surrey 50+ marketing communications plan and managed on and offline marketing including: online affiliate links, e-newsletters, online national and countywide advertising, offline specialist press advertising, radio advertising, press releases, membership enrolment promotions and network newsletters.

Reported to the Managing Director and Marketing Manager, I was responsible for:- Managing the development of Avro’s e-commerce website - identifying and resolving issues, reviewing quote to buy pipeline analysis, prioritising website functionality and usability enhancements including working with developers on front and back content management system changes.- Assisting the e-commerce manager with pay per click (PPC), online banner advertising and e-mail campaigns.- Managing above the line advertising including the development and evaluation of AVRO's summer 2004 London underground advertising campaign.- The planning and management of consumer classified advertising. Working with media buying and creative agencies to review/improve AVRO’s classified advertising.- Development of Key Performance Indicator reporting which compared on/offline multi-channel metrics with pay per click advertising/brand raising activities to see exactly where money spent equalled money earned.

Provided regional content for inclusion on English Heritage and UK tourist board websites, created scripts/briefs for venue advertising (leaflets, local press and radio adverts) and co-ordinated press launches, trips and photo shoots.

Supported my brother setting up his commercial electrical business which included managing the development of the company brand, advertising, sales and marketing. Great opportunity to be involved in a Startup venture. Gained a tremendous array of experience with responsibility for developing the companies business and marketing plans. Company is now 13+ years old and going from strength to strength.

Managed WorldPoints loyalty membership card programme and website: - Developed terms of reference documentation to provide greater understanding of WorldPoints Programme history, processes and on-going management/resolution of issues.- Successfully managed tender process for appointment of new WorldPoints magazine publisher. Edited and launched the summer magazine, and accompanying targeted direct mail promotional pack, to deadline.- Redesigned operational reports to allow more effective analysis and resolution of operational issues.

Worked with the Brand Marketing Lead on the re-launch of www.avis.co.uk e-commerce website:- Improved online quote to book conversion levels by 2% during 3rd/4th quarters using best practice.- Introduced scheduled testing and reporting to allow ongoing analysis of site performance and produced competitor analysis reporting for senior management.Worked alongside Head of Marketing to account manage the bmi british midland partnership:- Coordinated partnership re-launch, including joint brand redesign, integrated communication campaign and call centre incentive scheme.- Managed the design and launch of the Avis/bmi british midland 3 days for 2 winter promotion.Worked with Direct Marketing Manager and Sales on the re-design and development of Avis’ loyalty card programmes (Avis Preferred/Avis Express/Avis Advance):- Reduced costs through development of e-mail/online membership application forms.- Developed membership acquisition, retention and activity reporting for senior management.

- Co-ordinated European brand awareness projects (World Cup 98, European Athletics, Mission Impossible 2).- Managed Friends of Avis membership card programme.- Co-ordinating uniform brand procurement project focused on the redesign and supply of Avis’ uniforms to 112 countries across EMEA.

Worked with the Director of Marketing to establish a new direct marketing team: - Managed three direct mail assistants.- Successfully increased audience levels by 30% through focused direct marketing campaigns.- Improved efficiency and cost savings via development of a direct mail/event management CRM database