A career that includes more than a decade on Apple’s esteemed PR team. Proven track record of executing global announcements, along with years of cultivating trusted relationships with key media, industry analysts, and influencers. Consistently generates high-profile media coverage through the use of dynamic and innovative storytelling.- Apple Vision Pro PR: Nov 2022 - Nov 2024- Mac PR: Mar 2016 - Nov 2022- iPhone PR: Aug 2011 - Mar 2016- Successfully manage PR for globally recognized products, platforms, and technologies, driving impactful launch announcements, global briefings, editorial reviews, and feature stories.- Secure prominent coverage with top-tier publications, tech trades, consumer and business outlets, and influential content creators, including key interviews on industry podcasts and popular YouTube channels.- Collaborate extensively with partners including developers, carriers, and manufacturers to align on messaging and amplify announcements through press and social channels.- Led Apple’s media training program, preparing new spokespeople across various organizations and levels, to ensure success in product storytelling and consistency in press interactions.- Demonstrate versatility by working across multiple product categories, and building strong cross-divisional relationships with teams including Marketing, Engineering, and Legal.- Oversaw press strategy for Apple’s open-source initiatives, managing speaking opportunities at industry events, reviewing public-facing research posts, and coordinating joint announcements.- Maintained strong relationships with industry research firms, sharing key updates and preparing industry analysts for select press opportunities.- Excel in essential PR skills including crisis management across product issues that impact the global news cycle, as well as significant writing expertise as Apple’s lead press release editor.

Assisted Dr. Daniel Linz with research and data collection related to the long history between the adult entertainment industry and technology. In addition, we studied the cognitive effects of childhood pornography on the minors, as well as the viewers.

Gained vital experience in the development of marketing and public relations plans for MTV’s television shows, DVD releases and the release of their game division’s most popular new release, The Beatles Rock Band, which sold over one million copies in three months.Learned valuable promotional skills with youth-oriented crowds by assisting with the RockBand experience at the annual Van’s Warped Tour.Garnered valuable planning and on-site trade show experience by recruited both press and attendees to play live on a RockBand stage, as well as encouraging them to participate in the Pepsi-RockBand sweepstakes at the annual E3 trade show.

Assisted marketing team on launch of Fall 2008 line-up of new iPod and iPhone accessories by researching and analyzing consumer reviews from online stores and blogs.Participated in sales analysis of the laptop@home line of products by comparing the sale prices at various retailers with total sales. Learned essential public relations tactical planning strategies while assisting in pre-event meetings for the 2008 Consumer Electronics Show.Took part in marketing team meetings regarding the rebranding of Belkin’s consumer electronics cases, in which two of my pitches were utilized in the final branding of the products.Gained experience working with the web team by writing and editing product descriptions on the Belkin site, as well as other retail websites such as Amazon and CNET.