Serving as the first Telco sector expert, I was tasked with creating and leading a new global go-to-market strategy for Telco clients, focused on driving profitable client growth and retention improvement through tailored client advisory services and Telecom market best practice. I developed a new C-level engagement model that focused on P&L optimisation, cloud and AI adoption and new ROI value and metrics models.

I led the strategic commercial due diligence and corporate development efforts for major digital asset monetisation and company separation programs, reporting to the Chief Commercial Officer. My Digital Infrastructure strategy role focused on the carve-out of Passive and Active Technology assets to create a Service (ServCo) and a new Infrastructure (InfraCo) legal entity and business. This initiative aimed to enhance Enterprise Value valuation multiples, explore M&A opportunities, and innovate existing operating models, while focusing on cost reduction, portfolio restructuring and aligning with government and shareholder market objectives.• Designed a $300M ServCo infrastructure investment plan, optimizing network capital allocation to enhance future network performance against commercial requirements.• Negotiated and developed ServCo to InfraCo contractual structures - Wholesale, Framework, Asset Transfer, Performance and Transitional Services Agreements.• Spearheaded the 5G asset monetisation strategy, driving rapid 5G portfolio commercialisation and positioning the company for successful (5G) asset separation.• Created advanced 5G monetization KPIs, leading to a substantial increase in network ROI through insights that drove portfolio innovation and accelerated adoption rates.• Forged strategic 5G partnerships with key industry players like Vodafone, Amazon, Google, and Microsoft, expanding market opportunities and technological capabilities.

A Strategic Advisory and Coaching role to support the Founders and General Manager focus on operational improvement to secure commercial, product, platform, and financial objectives to underpin the move to strategic exit or M&A options for their market-leading global consumer subscription-based digital platform business and Yoga content brand, concluding in a shareholding divestment and merger agreement.

A role executing a strategy of portfolio growth, managing client retention, and optimizing the operational performance and positioning of Gartner’s C-Suite client advisory practice. I led, recruited, and motivated a team of 16 tenured ex CIO or ex-consultant Executive Partners (strategic advisors) to client CIOs, CTOs, CEOs and their leadership teams on executing their business or national vision strategies that are underpinned by technology. My role was to drive professional client-focused service delivery and relationships, working in collaboration with Sales leadership to maximize sales conversion excellence, client account retention and client value delivery through structured initiative and outcome-based change. Key areas of client engagement and delivery included cost optimization, technology strategy, cloud adoption, smart cities and digital infrastructure strategy (IaaS, SaaS and PaaS), vendor selection, cultural change and operating model refinement across the Energy and Utilities, Banking and Finance, Telecoms, Healthcare, Pharma and Government Sectors.Key Achievements and Metricso Awarded global ‘High Impact Engagement: Top Performing VP’ in April, May & June 2020 o Team-rated Leader & Manager Net Promoter Score of 75 vs Gartner Average BU Score of 49o #1 global region in proof-of-concept sales conversion – 40.6% in 2019, reaching 50.1% in Q4 2019o Grew and retained a $34m portfolio across 6 GCC nations – $8m (40%) portfolio growth in 2019o 84.6% client retention and 51% of clients secured on multi-year contracts in 2019 o Recruitment and cultural development of a team of 16 Executive Partners - 50% increase from 2018o Developed Gartner’s 1stglobal client-facing Executive Programs ROI opex governance modelo Led Gartner Gulf’s strategic business continuity management Covid-19 Pandemic response program

Employed to lead a Group to OpCo transformation and business performance turnaround initiative for the pre-paid MVNO (B2C) operation, reporting to the Virgin Group CEO. The objectives and results delivered were to scale subscribers, arrest negative revenue and margin trends, improve digital customer experience, reduce churn, refine operations, and optimize costs to increase profitability, repay shareholder loans, and secure a first dividend, thus maximizing company value.Accountable to the Board and Shareholders I stewarded company compliance to corporate governance processes, financial standards, auditing controls, budgetary planning, and expenditure. The Regulatory negotiation lead regarding existing and new Mobile Reseller Regulation, I led all wholesale commercial Carrier negotiation with our host Mobile Network Operator (MNO) and other MNOs. As part of strategic direction, I worked with the Group, Board and Shareholders on restructuring, shareholding sale, merger, IPO, and exit options.Key Achievements and Metricso 2016 growth: 550k to 700k customers – hitting a global benchmark of close to 10% pre-paid market shareo 2016 growth: record-breaking monthly customer acquisition results: 400% increase - 60k subscribers per month o 2015 vs 2016 results: Net profit: 73% EBITDA: 39.5% Data revenue: 10.4% Margin: 18.4%o 2015 vs 2016 results: Wholesale Cost Reduction: (12.1%) Marketing Cost reduction: (21.8%)o Top to bottom rebuild of the product portfolio, pricing, expatriate segment positioning and change governanceo Digital Experience – Built new FRiENDi self-care and VoIP calling apps and online recharge payment gatewayo Digital Distribution – developed Oman’s 1st dealer commission engine with ‘virtualized recharge currency’ bonuso Restructure of the sales and marketing teams and strategy, KPI’s and targets - Digital, Direct, Indirect & Retailo 100% repayment of all outstanding shareholder loans and clearance of long-term liabilities by Dec 2016

I undertook a leadership role in the transformation of ACN Europe's B2C Telco MLM portfolio, with a primary emphasis on establishing a new MVNO (mobile postpaid) and Broadband business. This involved the creation of a fresh start-up initiative built upon a centralized common platform and a product orchestration engine, connecting various wholesale EU Mobile networks. Notably, I earned two promotions during this process, successfully integrating teams and operations from the branded agency, channel partnerships, and Carrier services into a unified EU MLM 'Services' unit.Key Achievements and Metrics:o P&L and budgeting responsibility for the €120m EU business across 18 markets, tax and Regulatory systemso Led from concept to launch ACN's new JOi Telecom post-paid MLM MVNO mobile brand, pricing & positioningo Wholesale deal negotiation securing final commercial terms with 5 x EU Mobile Operators for JOi Telecomo Secured business case approval from the US ACN Board and shareholders to build 4 x JOi MVNO operationso Launching dual JOi MVNO and Broadband operations in both the UK and France operations on the same day o Achieved a total of 60k Joi Telecom UK subscribers, recruiting and bonusing 50k+ new UK MLM representativeso Increased profitability of the agency (channel) portfolio by 100%+ using Virgin Media and First Utility propositionso Responsible for weekly reviews of rep commissions, bonuses and incentives to drive MLM sales and manage risko Refocused, restructured, and hired a team of 40, and developed ACN’s first intern talent programo MVNO World Congress speaker for 3 years, promoting the story and progress of MVNO success through MLM

A position within TalkTalk Residential, working in the Product & Commercial Trading Team, managing and product team to support and grow the 3.5m+ Broadband & Phone TalkTalk customers and the £1.2bn revenue line under the KPI's of AMPU, ARPU, Net Adds. The role centered on transforming the product, reputation, network infrastructure and profitability of TalkTalk’s portfolio by developing a triple-play proposition by integrating TV services.

Founder of Cocreated Ltd - a communications strategy & digital marketing consultancy practice. Consulting work included:Digital marketing strategy consultant: GlaxoSmithKline GSK.com redesign team- digital strategy consulting for the Director of Digital Communications, Global Media - advisory role on the transformation of digital communications to customers and stakeholders through engagement with GSK.com and the supporting global web sites- project discovery through to RFP process and final agency selection phases - qualitative digital research interviews (VP and Director level) and recommendation report- global website benchmarking and web effectiveness analysis – (using Bowen Craggs & Co)- gap analysis of GSK.com’s corporate message, serving job-seekers and the media- advised on content and SEO strategy, corporate message and narrative brand communications, global domain structure, user journeys/personas, social media positioning, Digital marketing strategy consultant: African diamond mining company Koidu Holdings- Board-level digital communications consultation and digital programme launch- challenged to create a reputation management strategy via on & offline channels- developed, launched and managed social media programme and content creation strategy - oversaw digital reputation management activity – proactive ‘digital story creation’, crisis management, writing press articles, social media monitoring (Radian6 & Meltwater) - analysis and response

MBA Research
 & Dissertation Digital Strategy based Social Business Transformation and Collaboration consultancy project and dissertation: Preparing Enterprise Organisations for Social Media Strategy. Research partners: Canon UK, Cisco & NixonMcInnesMBA AchievementsConsolidated previous experience, gaining new insight into understanding and overcoming organisational challenges through the application of business management and leadership techniques, driving strategy and performance through analysis, judgement and people.

DirectorProviding Interim Product Management and Consultancy services to the Telecoms and SaaS sector. Roles Included:Broadband Portfolio Manager, Mobily (Mobile Operator), Saudi Arabia- commercial manager for building new national consumer Wireless Broadband services- managed Product Strategy, Development, Roadmap, Specifications, Pricing & Forecasts- led large cross functional virtual team from project discovery to successful WIMAX network roll out and on-time launch in six months, with uptake matching forecasts (12000 per month)- management role in successful integration of an ISP and Data provider acquired by Mobily- marketing planning of broadband awareness advertising campaign -TV, Mobily stores, outdoor & online – essential to support sales numbers against cultural buying dynamicsHead of Product Management at Madgex, UK- role to standardise bespoke software service & establish a new commercial product function- evolved Product Strategy, Product Development Roadmap, pricing and market positioning- hiring and line management of a team of product resources and ‘Agile’ software developers- managing team performance of career business objectives via 1-2-1 coaching- Delivered SaaS objectives, improved profitability of sales by 30%, reduced lead time by 15% Other Contractual roles:- ‘C level’ Data Product Strategy and Product Management Consulting at client ITC, Saudi Arabia, working in conjunction with Thrupoint (now www.acuative.com/)

Responsible for the launch and commercial management of a new National Ethernet portfolio- devised and developed the Product Definition, Strategy, Positioning, Roadmap and Pricing- internal and external ‘Product Champion and Expert’ regarding ntl’s Ethernet transformation- direct line management of two reports, plus management of large and complex virtual teams- identified strategy to capture the Broadband Local Loop Unbundling (LLU) market- won Tiscali, Pipex and Talk Talk as major LLU customers: £32m Total Contract Value- managed project discovery to launch of the UK's 1st online Ethernet pricing & ordering portal- 1st year standard National Ethernet portfolio sales online of £10m Total Contract Value
- digital strategy to manage P&L, competitors, price points and forecast infrastructure build- Acting 'Head of Data' during ntl:Telewest merger, leading WAN integration team- proactively speaking at European Ethernet events (with MD) to promote ntl National Ethernet

Senior Product Manager, Local Loop Unbundling (LLU) *Product Manager, Private Access Broadband **Product Consultant, UK Data Services ***Promoted to manage the LLU Business Case and Strategy of a Board initiative to investigate whether to invest £10m in a new Demon Broadband network*- Product Definition and Product Strategy for Consumer & Business LLU Broadband Services- managed concept development, network planning, vendor selection, OSS & BSS impact- operational migration planning of 100,000 Broadband customers to new LLU network- put together and led a large and complex cross functional virtual team with one direct report- concluded with a recommendation to the Board not to invest: Board agreed- benefit to Thus: £10m Capex saving, not entering a commoditising price market, £5m Opex savings on network support and remaining true to business provider strategyPromoted to manage the Product Strategy, Product Definition, Product Development, Product Build, financial forecasts, concept to launch, P&L and lifecycle of Private Access Broadband**- drove large virtual team to build the UK’s first Business Broadband VPN product- translated ‘business case vision and strategy’, securing £800K budget and successful launch- led the UK market in creating ‘broadband access’ to a core Virtual Private Network serviceEmployed to bridge the gap between sales and product, acting as lead consultant for UK Data solutions, to identify market opportunities and provide sales consultation***- identified market opportunity and prepared the business case and product specification of a new service to capture an evolving market - Private Access Broadband- product champion, sales consultant and ‘presentation speaker’ for Thus Data Products

New business and consultation role selling data solutions to international customers- closed $400k in data sales by mid Q2 against an annual sales target of $1m- training and solution sales bid consultation to the carrier sales teams - $1.8 million target for 2001. Achieved 85% on target by Q4.

Senior Sales Consultant - A new business role to sell innovative Internet based solutions to the SME sector. - 100% on target through 2000 - £360,000 in sales revenue.- sold the first Managed Virtual Private Network within the Easynet Group