Alexandre Bernard Email & Phone Number

Bordeaux, Nouvelle-Aquitaine, France

Beaune, Bourgogne-Franche-Comté, France

Brussels Area, Belgium

VIE of 16 months with Groupe BBS (Rhum Trois Rivières & Maison la Mauny, AOC rhums from Martinique) and Alcobrands (importer of the 2 brands in Belgium and Luxembourg), I have been hired as a brand ambassador.My missions and duties:- sales through On-Trade (HORECA) and Off-Trade (independent liquor store, cavistes, cash & carry)- collaboration to help sales representatives from our importer (Alcobrands) and all the middle men (Covivins, Alphasales, Lanneau, Maison du Rhum...) in order to increase distribution and brand awareness- Organization of Masterclasses, Guestshifts with Bartenders and Rum festivals (more than 50 Masterclasses organized)- Representing both brands in Europe for shows and exhibitions (Prowein, Paris Rhum Fest, Nordic Rum Fest, Dugas Club Expert, SPA Salon du Rhum, Quintessence, etc...)- Monitoring budget and strategy for Belux market- Representing the brands on local festival (Hesby Drink, Comptoir des Boissons, Tobys Vins, Grange aux Vins, La Barrique...)- Synchronizing launch of new products (Editions du Bar from Trois Rivières; Arrangés from Maison la Mauny) with head office in Paris and importer in Belgium- Direct reporting to Export Manager based in Paris; following up of annual sales objective- Synchronizing strategy of distribution between France and Belgium (price, consumer trends)- Monitoring of competition

Hong Kong

BottlesXO is a mobile app which delivers wine and craft beer in China, Hong Kong and Singapore. Bottles are delivered chilled within 60 minutes with no minimum order or delivery fee. Products are directly sourced from European wineries and breweries."With an integrated logistic and a growing business, BottlesXO was the perfect platform to reach out small restaurants and bars who want an extensive wine list and low beverage cost. I also wanted to develop my skills in terms of event organisation and digital marketing. Finally, having the possibility to source wines locally and internationally was a very exciting opportunity."Roles and missions:- Diversification of sales channels (restaurants, bars, coworking space, festivals)- Management of promotions and stocks (weekly offers, special packages)- Creation and organisation of events (tasting series, food pairing, tournaments competition)- Sourcing new wines locally (Hong Kong suppliers) and internationally (Prowein and Vinexpo)- Creation of partnership with local business entities (PCCW, WeWork, Fufu, Monsieur Chatté, UberEATS)- Public relationship during events or sponsorships (LIV magazine, ORII, 500 Startups x Alibaba, BloomMe, Taste of Hong Kong)

Hong Kong

Sino Vantage has been dedicated to introduce fine quality wine and spirit to Hong Kong and Macau since 2000. More than 800 wines are imported exclusively and directly from France, Italy, Portugal, Chile. Ultra premium spirits are also imported from Scotland (Arran), Spain, Sweden and also Tasmania. Sino Vantage has been awarded as one of "Top 10 Italian Wine Importers" by Vinitaly in the world."After previous experiences on the retail level, I wanted to develop my relationship skills, wine and spirit knowledge, capacity of empowerment and also the understanding of the on-trade market in HK, which is one the tightest market in the world"- Management of more than 800 different wines and spirits (management of stocks, optimal consumption period)- Sales development of new customers + ability to follow them up on a long-term perspective + after sale service- Marketing development (analysis of the competition, creation of leaflets for promotions and updated catalog & newsletter)- Public relation and event consultant (HK International Wine & Spirit Fair, Foodie, Gambero Rosso...)

Hong Kong

Monsieur Chatté is a French gourmet shop located in Hong Kong. It provides daily fresh food but also cheese, wine, dry food, foie gras, champagne, caviar and high quality products exclusively imported from France."I've been hired as a wine advisor to increase sales of Monsieur Chatté for 5 months. I acquired: - organizational skills (wine tasting event, wine and food pairing, management of stocks, report to central office, creation of in shop event)- managerial skills (training of multicultural employees for wine knowledge, recommendation of sales technique and good ability to switch from sales to marketing activities)- relational skills (quick integration with the team, ease to create and enhance relationship with customers, ability to speak in front of many listeners)"​"This first Asian experience taught me to deal efficiently with both customers and suppliers on the retail level. I am now able to lead an event from the organization until the final presentation in external corporate offices. It pushed me to become multi-task with a strong organizational capacity and also an ability to report any decision quickly. Since the end of this internship, I know I am sales-oriented worker with great capacity to build long term loyalty with any stakeholders of the firm"

Région De New York City, États-Unis

Millésima USA is a subsidiary of Millesima S.A., the European leader in the sale of fine wine futures and grand cru wine directly from the Château to the consumers. New York wine merchant Millesima USA established in 2006 in NYC, is a window on the American market to delivers wine and spirits from France, Italy, USA, Chile, Spain, etc...It includes everything from the selection, the storage to the final shipment."As it was my first experience abroad, I have learnt many outputs during those 6 months:- Ability to speak english fluently + good knowledge of W&S (vintages, geographical area, grapes variety, tasting notes)- Advices to in-shop customers (necessity to adapt recommendations depending on the palate and the need)- Organisation of wine tasting (contact with supplier, check up of stocks, creation of promotions)- Promotion of events through traditional channels (Use of photoshop, edition of newsletters, blog, word press, Facebook, Twitter) + maintenance of Millésima website

Master Of Business Administration (Mba), Global Management

Mba In Logistics, Master Of Global Logistic And Management (Mglm)

MBA in partnership with Kedge Busines School. Once my final internship is over, I will be graduated from both Kedge and Inha Universities..

Bachelor Of Arts (B.A.), Strategic Management, International Marketing, Upper Second Class

Baccalauréat, Sciences Économiques Et Sociales, Mention Assez Bien