Alex Berton Email & Phone Number

In a world that is increasingly omni-channel I'm passionate about working with brands in a range of verticals and geographies, championing customer-centric thinking to drive revenue growth, revenue protection and improved customer satisfaction. As a Marketing and Decisioning Specialist, I am challenging Asia Pac largest companies to appreciate and adopt the benefits of Contextual Customer Engagement, Artificial Intelligence, Decision Management, Hyper Personalisation and Next Best Action.Experience from tier 1 corporates through to start-ups, has produced a pragmatic results driven leader. Collaborative leadership, personal responsibility and a strong work ethic are hallmarks of my style. A business professional, I am a highly motivated, outcome focused and growth oriented leader with an excellent range of skills – from successful solution positioning, selling, account management to delivery of high value services. Specialties & Expertise: Artificial Intelligence, Customer Engagement, Customer Experience, Real Time Interaction Management, Personalisation at Scale, Contextual Marketing, Real-time Decisioning, Next Best Action/Conversation, Campaign Management / Marketing Automation, Digital Marketing, B2B, Enterprise Marketing Management, Marketing Operations Management, Analytics / Advanced Analytics, CRM, Technology Sales & Marketing, Data Management, Big Data, Software as a Service & Cloud Computing, Leadership.

Listed skills include Campaign Management, Marketing Automation, Enterprise Marketing Management, Integrated Marketing Management, and 28 others.

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  Rmit University

  Computer Science