Alex Bessermann Email & Phone Number

Copenhagen, Dk

Copenhagen, Denmark

• Computers, IT-related products and New Bizz. ACER line-up & PREDATOR gaming products.• Sales, strategy and business development through different channels. • Management of direct- and indirect customers relations/partners/resellers/distributors across the nordics.• Management of a nordic salesteam.• Manage growth in market shares and increase overall performance in all markets.• Leading existing and future business on all categories.• Budgets, negotiations, forecast & KPI responsibilities.• Co-operation with EMEA, Benelux and Nordic team.

• Leadership & Performance Management. Partnerships and new business development.• Sales. Leading and building organizational sales driven teams.• Strategies & planning. Budgeting and forecasting. KPI.• Marketing. Direct mails, Web and social media.• Digital transformation and change management.• Customer Relationship Management (CRM). New and existing customer journeys.Helping organizations, leaders and teams. Preparing and implement new business models, identify new opportunities and accelerate growth.

Koege

• Strategic sales and solutions to large customers and key major projects on the B2B market.• Public tender deals and Enterprise business.• Implementation and aftersales services for new and existing customers. • Negotiations, supply chain and planning. UNO/Uniqa Group is one of the biggest companies within playgrounds, sports facilities and furnitures in Scandinavia.

Glostrup

• Selling effectively TV subscriptions services and content to new and existing customers in Denmark, Greenland and Faroe Island.• Responsible for 350 dealers, partnerships, 200 installers, supply chain and internal sales team. • Strategy, overall sales, development, marketing both on- and offline, P&L/KPI and education. • Development of new sales channels, partnerships, logistics and new markets within TV distribution. • Part of a Nordic management group. • Secure customer satisfaction (NPS). Customer journey on new and existing customers (CRM). Outcome:• Increased sales and customer satisfaction.• Implemented strong routines, cost control and measurements on KPI’s.• Employee engagement and satisfaction growth all years. • Introduced the triple play solution with Telenor (Canal Digital Connect).• Launched new OTT services on all platforms/devices.Canal Digital A/S is a TV distributor that operates in all four Nordic countries within the TV & Media industry. Part of the Telenor Group.

Fields - Copenhagen

• Responsible for new Entertainment/Gaming sector for all 30 Elgiganten stores (E-sport gaming). Responsible for 30 department managers.• Strategy, sales, marketing campaigns, assortment, profitability, stock management, change management and education. • Direct communication and buying between the Danish teams and the Nordic suppliers.Outcome:• Strong growth in the Entertainment sector. Became major player on gaming/E-sport.• Aligned assortment and ways of working. New Entertainment responsible persons in each store.• New big Entertainment areas in all stores. Market leader.Elgiganten is the biggest retailer of Consumer Electronic, Telecom and Whitegoods in Denmark.

Oslo - Norway

• Nordic Sales, Purchasing & Forecasting of PC's & Apple hardware for following Retail chains :Elkjøp (NO), Lefdal (NO), Elgiganten (SE), PC City (SE), Elgiganten (DK), Gigantti (FI), Markantalo (FI), ELKO (IS) and Elding (FO).• Leading the Nordic salesforce, supply chain, roadmaps and sales processes.• Development and optimization on Nordic strategy, marketing campaigns off/online and TV commercials/ partnerships.• Part of a Nordic buying team of 15 people with close communication to the European buying team in Dixons group UK. • Directly reporting to DSGI (Dixons group) in the UK and the top management group in Elkjop Nordic. • Quarterly meetings in London with the European sourcing team of EMEA.•Common Nordic marketing activities and kick-off events with suppliers to secure better education for all sales people in Denmark, Sweden, Finland and Norway (Elkjøp Academy & ELBIT/Campus).Outcome:• Sales numbers of units doubled during the 5 years period. Approx. 75 new stores openings.• Launched Dell exclusively in retail in the Nordics after meetings in USA and Ireland.• Introduced strong Apple lineup in the Nordics. • I developed the Nordic keyboard on laptops. An idea the whole industry uses today based on my design and thoughts. Elkjop Nordic is the biggest retailer of Consumer Electronics, Telecom and Whitegoods in the Nordics.

Glostrup - Copenhagen

• Responsible for the Computing/Telecom sector in Denmark and 21 retail stores selling computers, printers, photos and cameras, accessories, games, consoles, PC Clinics (IT services), mobile phones and subscriptions.• Marketing (CMO): Budgets & activities in Elgiganten for 2 ½ year and telecom the two first years. Outcome:• Elgiganten acquired SuperRadio from F-group and merged assortment, people, culture and concepts. • Brought Elgiganten to a new level on Data/Telecom. Market leader.• New strategy on PC services in stores (KnowHow).

Glostrup - Copenhagen

Store Manager for the biggest computer store in Denmark with buying team, B2B & B2C sales and call center. Responsible for 45 people (full and part time), sales/service, P&L, recruitment and daily business. Opened the fifth ComputerCity store in Naestved as well.

Glostrup - Copenhagen

Glostrup - Copenhagen

Amager - Copenhagen

Ai

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Education record

Education record

Mathematical Student

Education record

Education record