Alex Betancur

Alex Betancur Email and Phone Number

Chief Product & Growth Officer | Customer & Team Obsessed | Leadership | Mobile @ Play2Pay, Inc.
About Alex Betancur

Alex has built venture-backed startups from scratch and held senior leadership roles throughout his diverse career, leading growth, product, and revenue teams. He has a progressive track record with a deep understanding of native mobile and e-commerce, web2, web3, GameFi, marketing, customer acquisition, retention, predictive modeling, mobile and social. He is skilled at empowering teams and developing people through clarity of vision, discipline, and collaboration. Prior to the business world served in the US Army as Infantry Officer with deployments in Europe, Latin America, and the Middle East.Active in Latino leadership and representation.Specialties: Innovation, blockchain, cryptocurrencies. Getting things done.

Alex Betancur's Current Company Details
Play2Pay, Inc.

Play2Pay, Inc.

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Chief Product & Growth Officer | Customer & Team Obsessed | Leadership | Mobile
Alex Betancur Work Experience Details
  • Play2Pay, Inc.
    Chief Product Officer, Growth & Monetization
    Play2Pay, Inc. Feb 2023 - Present
    Miami, Florida, Us
    Play2Pay is an alternative payment platform that enables mobile subscribers to paytheir bills by discovering apps and games. Using the Company's platform, consumerscan explore new applications, converting their time into payments as they engage.Play2Pay primarily offers a B2B2C solution through its branded offering, AdItUp,preloaded and marketed by Tier-1 wireless carriers and cable and utility providers.Play2Pay is available on more than 13M devices in the USA, and its distribution isgrowing rapidly. Play2Pay’s highly reoccurring business model encourages robust userengagement with rapidly scaling revenue as direct marketers are onboarded.Play2Pay is backed by some of the world’s leading investors and executives in the telecom and payments sector.
  • Vestly
    Gm & Chief Product, Growth & Revenue (Acquired By T3 Trading Group) (Co-Founder)
    Vestly Sep 2021 - Feb 2023
    New York, Us
    Vestly is a mobile-first app targeting the “crypto-curious” consumers with edutainment, casual game mechanics, freemium tokenomics, NFT badges, and real-rewards-driven to educate, discover and super-charge adoption and drive consumer scale for the broader world of Web3 in a no-risk and freemium model.
  • Mobilityware
    Gm Mobile - Growth, Revenue & Product - Jump Ramp Group
    Mobilityware Jul 2019 - Jun 2021
    Irvine, Ca, Us
    Led the digital transformation effort, rethinking monetization via direct partnerships and integration first party mediation, and providing full P&L oversight of New York operations. Manage the technical and people integration of Jump Ramp into MobilityWare.
  • Jump Ramp
    Chief Product, Growth & Revenue; Co-Founder (Acquired By Mobilityware)
    Jump Ramp 2010 - Jul 2019
    New York, Ny, Us
    Co-founded and built a consumer intelligence-driven mobile marketing platform using an ad-supported revenue model, driving revenue through behavioral and contextual targeting for publishers, high-value brands, and direct-to-consumer companies like Hasbro, Marvel, Major League Baseball, Billboard, Disney, and more. Scaled the VC-backed startup through fundraising, business development, product/market fit, and led valuation, deal term negotiation, and acquisition of Jump Ramp by MobilityWare in 2019.
  • Jump Ramp Ventures
    Partner - Product & Growth Marketing Advisor
    Jump Ramp Ventures 2010 - 2011
    Spearheaded investment sourcing, diligence, and incubation in a diversified portfolio of E-Commerce/DTC, AdTech, and Consumer Apps. HIGHLIGHTS- Incubation and closed seed round for Jump Ramp led by Softbank Capital, Founder Collective, and angel investors.- Digital Promotion and Performance Advertising Platform Free Awesome. AvCom Inc (Free Awesome) was acquired by MGT Capital Investments (NYSE:MGT). - Private transaction of leading urban fashion brand Satya Rai. DTC/E-Com, Subscription.
  • Publishers Clearing House
    Senior Vice President - Pch Digital Network
    Publishers Clearing House Aug 2006 - 2010
    Jericho, Ny, Us
    As a member of the senior management team, I developed a high-performing team of 60 direct reports with a $70M P&L responsibility while reporting directly to the CEO. In this role, I led the strategic direction, product development and product marketing, online marketing plans, budgeting, and customer acquisition programs; transformed PCH into a leading, consumer-facing digital services marketing company, tripling online revenue to $100M, building the online business into 33% share of $800M revenue.
  • Kering (Formally Ppr Redcats)
    Senior Vice President, E-Commerce & Digital Network
    Kering (Formally Ppr Redcats) Jan 2001 - Jul 2006
    Paris, Fr
    Reporting to the CEO and the Chairman of PPR, recruited to this old line catalog company to be an early employee of the newly established e-commerce initiative. This required building the organization’s e-commerce capabilities from the ground up - standing up 46 independent websites with a centralized e-commerce engine. Domestic and international catalog brands included Lane Bryant, Chadwick’s, Sportsman’s Guide, Golf Warehouse, La Redoute, Ellos, and Empire Stores. Recruited, hired, trained, and managed a direct team of 95 domestic and international professionals across creative, engineering, operations, and project management plus another 55 matrixed personnel from marketing, merchandising and back-end fulfillment. Held direct P&L accountability.

Alex Betancur Skills

E Commerce Mobile Devices Online Advertising Mobile Marketing Digital Marketing Digital Strategy Mobile Advertising Marketing Multi Channel Marketing Leadership Strategic Partnerships Entrepreneurship Customer Acquisition Start Ups Digital Media Facebook Web Marketing Online Marketing Email Marketing Mobile Applications Monetization Lead Generation Interactive Marketing Viral Marketing Behavioral Targeting Ad Networks Innovator New Media E Business Mobile Internet Brand Development Google Analytics Google Adwords Digital Innovation Landing Page Optimization Omniture Internet Strategy Online Lead Generation User Experience Fundraising Strategic Vision Merchandising Affiliate Marketing Sem Web Analytics Direct Marketing Ppc Conversion Optimization Content Strategy Search Advertising Display Advertising Social Marketing

Alex Betancur Education Details

  • Ramapo College Of New Jersey
    Ramapo College Of New Jersey
    Literature
  • New York Film Academy
    New York Film Academy

Frequently Asked Questions about Alex Betancur

What company does Alex Betancur work for?

Alex Betancur works for Play2pay, Inc.

What is Alex Betancur's role at the current company?

Alex Betancur's current role is Chief Product & Growth Officer | Customer & Team Obsessed | Leadership | Mobile.

What is Alex Betancur's email address?

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What is Alex Betancur's direct phone number?

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What schools did Alex Betancur attend?

Alex Betancur attended Ramapo College Of New Jersey, New York Film Academy.

What are some of Alex Betancur's interests?

Alex Betancur has interest in Mobile, Clean Technology, Mobile And Media, Health Care, Consumer Internet, Enterprise Software, Tech.

What skills is Alex Betancur known for?

Alex Betancur has skills like E Commerce, Mobile Devices, Online Advertising, Mobile Marketing, Digital Marketing, Digital Strategy, Mobile Advertising, Marketing, Multi Channel Marketing, Leadership, Strategic Partnerships, Entrepreneurship.

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