Alexander Nesterov Email & Phone Number

Moscow

Moscow

Moscow

Business strategy development and realisation. Development of measures increasing profitability, attracting new partners and customers.Hotel business development. Development of procedures, personnel arrangements, development strategy, make contract with partners. Start and managing of project.Finding partners in Europe, USA and Asia.

Moscow

Analysis of Russian white goods market. Analysis of competitor’s line-up. Analysis of shelf display of Indesit and competitors in largest retail chains and wholesalers. Price analysis. Sales analysis. Market share analysis.Marketing strategy development and achievement. Annual marketing strategy development. Quarter marketing strategy development. Marking of marketing strategic and tactical objectives. Achievement of marketing strategy. Approval of ATL and BTL plans.Budget. Calculating of annual budget for Russia, Kazakhstan, Baltic States, Byelorussia. Budget correction.PSI Management. Planning of production in Russia, Italy, Poland and Turkey. Sales plan. Budget control.Assortment Policy. Assortment management, placing production orders, changing production orders, new models development (for Russian market).Plan and forecast of sales. Financial and quantity sales forecast.Pricing. Calculating price based on budget TP and GP.Product Market Department management. Setting targets, control of department work (brand managers for Indesit and Hotpoint-Ariston).

Moscow

Analysis of Russian TV market. Analysis of competitor’s line-up. Analysis of shelf display of Sony and competitors in largest retail chains and wholesalers. Price analysis. Sales analysis. Market share analysis.Marketing strategy development and achievement (TV segment). Annual marketing strategy development. Quarter marketing strategy development. Marking of marketing strategic and tactical objectives. Achievement of marketing strategy. Approval of ATL and BTL plans.Budget. Calculating of annual budget and re-budget of SKD LCD business.P & L Analysis. Preparing of profit and losses analysis of SKD LCD business.SKD Production control. Control of SKD production (Kaliningrad). Control and change of rump-up production plan. Control shipments of kits (Barcelona (Spain) / Trnava (Poland) – Bremerhafen (Germany) – Kaliningrad (Russian Federation).PSI Management. Order of LCD panels and kits, logistics, production plan, allocation to dealers.Financial control. Financial control of factory and dealers.Compensations and bonuses. Calculation of compensations and bonuses for soled finished goods. Media planning and budgeting. Analysis of media bearers effectiveness, based on TNS Gallup AdFact data. Media planning. PR activity. Development of Ad and POP materials. Marketing budget allocation.Plan and forecast of sales. Financial and quantity sales forecast.Pricing. Calculating price based on budget TP and GP.Progress: Close Sony CRT Business. Development and implementation of business plan.Develop new system of production and shipments control (LCD TV production in Russia).

Moscow

Analysis of Russian TV market. Analysis of competitor’s line-up. Analysis of shelf display of LG and competitors in largest retail chains and wholesalers. Price analysis. Sales analysis. Market share analysis.Marketing strategy development and achievement (TV segment). Headquarter strategy adaptation. Annual marketing strategy development. Quarter marketing strategy development. Marking of marketing strategic and tactical objectives. Achievement of marketing strategy.Develop and carry out consumer sales promotions. Develop idea; organize preparations; cooperate with marketing agencies; calculate total budget; prepare advertisings, POP, and give-away materials; select media and make allocations plans of advertisings; conduct design for billboards and media.Monthly, quarterly, yearly reports. Reporting on market share, sales result.Plan and forecast of sales. Panning of production and purchase quantity.Work with analytics programs (GFK and IFR data). Make reports and market analysis, based on GFK and IFR data.Media planning and budgeting. Analysis of media bearers effectiveness, based on TNS Gallup AdFact data. Media planning. PR activity. Development of Ad and POP materials. Marketing budget allocation.Conducting of Negotiations. With advertising agencies, supplier companies, clients.Pricing. New Line-up. Choose new models design, specifications, USP for Russian market.Marketing co-operation with retail chains. Make co-advertising. Organization and design of demo zones in shops. Prepare presentations and events. Prepare and conduct presentations for dealers, prepare press-conferences for journalists. Launch of new products. Marketing research, negotiations with clients, prepare ad campaign, launch and conduct ad campaign. Sell-out activity, analysis of ad campaign.Progress: Increase of market share of PDP TV from 12,7% (4 place) (Dec. 2005) to 24,9% (1 place) (Dec. 2006) (GFK Data).

Moscow

Develop and carry out consumer sales promotions. Develop idea; organize preparations; cooperate with marketing agencies; calculate total budget; prepare advertisings, POP, and give-away materials; select media and make allocations plans of advertisings; conduct design for billboards and media.Support Brand image. Develop and distribute POS materials for products. Allocate POS and Give-away materials for Multi Brand and Brand Shops in Moscow and regions. Arrange budget for new orders.Prepare presentations, catalogues, and PR articles. Highlight key features of products and main differences from competitors. Prepare slogans for different groups of products.Monitor information about competitors’ activities and products.Conducting of Negotiations. With advertising agencies, supplier companies, clients.

Романо-Германская Филология

Business Administration And Management, General