Alex Brannan Email & Phone Number

New York, Ny, Us

New York, New York

• Orchestrate the creative vision and strategy for all marketing initiatives, ensuring a compelling brand presence across diverse platforms• Maintain a unified brand voice and style, significantly enhancing brand recognition and consistency, while evolving with industry trends• Spearhead branding initiatives, including two major brand revamps (2020 & 2023), in order to elevate brand identity beyond industry-leading standards• Lead the design and execution of visually striking presentation decks and marketing collateral, utilizing tools such as PowerPoint, Keynote, and Adobe Creative Suite• Direct advanced photo and video editing projects, boosting the promotional impact and driving salesProvide creative development services for large-format static and digital OOH signage for a wide range of local and national clients• Oversee company communications and brand positioning, ensuring consistency through the use of logos, style guides, copywriting, and graphic design• Work closely with various teams (sales, real estate, finance, ops, etc) to collaborate on creative projects that enhance overall sales efforts and maintain the company's reputation for delivering top-notch marketing materials• Manage a team comprised of a Marketing Manager & Marketing Coordinator

New York, New Yor

• Collaborated on a 6-person team by strategizing, planning, and maintaining OOH media activity for 35+ Horizon, Horizon Next, and Canvas Worldwide accounts; included clients such as United Healthcare, Sleep Number, Kia, Hyundai, Carvana, Peloton, Redfin, and more.• Supervised two Assistant Strategists managing post-buy maintenance and campaign deliverables.• Built relationships with clients, third-party vendors, and data partners to develop effective media plans, negotiate media rates, and ensure all contracted plans ran smoothly to meet the goals & objectives of each campaign.• Managed production of all digital and static assets; oversaw production grids, creative delivery, posting instructions, and material delivery; resolved production-related issues and provided clients guidance as needed.• Served as Department Meeting Coordinator by researching media partners, scheduling informational sessions, and educating the department on new & unique OOH media opportunities.

New York, New York

• Assisted in strategizing, planning, and maintaining out-of-home media buys for 30+ clients, including Sleep Number, Kia, Hyundai, LG, Gilead, FanDuel, TechStyle, Supercell, United Healthcare, ADT, and more.• Built relationships with third-party vendors and data partners to develop effective media plans, negotiate media rates, and ensure all contracted plans ran smoothly to meet the goals & objectives of each campaign.• Served as Department Meeting Coordinator by researching media partners, scheduling informational sessions, and educating the department on new & unique OOH media opportunities.

Philadelphia, Pa

• Led a team of 12 Executive Board Members and 300 general body members to achieve the goals & objectives of the American Marketing Association• Acted as liaison between TU-AMA and external collaborators (professors, professionals, etc).• Generated revenue through member dues, fundraisers, and sponsorship opportunities.• Managed a $30,000 budget throughout the 2016-2017 academic year.• Increased membership 100% through various recruitment events and external communications.• Increased chapter ranking from Top 10 to Top 5 out of 374 AMA collegiate chapters around the world, awarded in March 2017 at the 39th Annual AMA International Collegiate Conference.

New York, New York

• Assisted the Marketing & Sales Strategy Manager in researching clients, identifying target markets, & developing audience profiles in order to strategize and recommend media buying plans.• Collaborated on a 5-person Creative Services team, led by the Chief Strategy Officer, to develop multi-million dollar LinkNYC pitches for prospective clients.• Designed sales materials such as speculative artwork, maps, sell sheets, and presentations using Adobe Creative Suite programs to assist in the development of sales rationale.• Utilized Intersection’s mapping system to effectively communicate media coverage with tools such as radial search and geocoding. Subsequently created branded tutorial videos to train sales support staff.

Temple University

• Led a team of 4 Project Managers and approximately 30 student consultants to provide marketing and communication services to clients within the Philadelphia region through the Temple University American Marketing Association, generating almost $6,000 in total revenue.• Conducted focus groups, developed surveys, and analyzed data in order to strategically solve marketing research problems while providing students with real-world experience.• Performed website evaluation in the interest of providing recommendations, designing web page templates, and copywriting.• Developed effective business strategies to acquire new clients, increase revenue, and improve students’ skill sets.

Greater Philadelphia Area

• Collaborated on a 7-student case team by conducting research, defining target markets & buyer personas, developing strategy, and creating tactics & promotions to develop a 40-page, one-year marketing plan using a $10 million budget for Hershey’s Ice Breaker’s Cool Blasts Chews, earning title of Top 10 Finalist.• Led case team in developing the written plan into a 25-minute presentation for a panel of Hershey’s Executives at the American Marketing Association International Collegiate Conference in New Orleans, LA, in March 2016.• Won 1st place ($3,000) in the AMA International Collegiate Case Competition out of 10 presentations; presented winning case to an audience of 800+ conference attendees.

Greater New York City Area

• Assisted the National Marketing Manager and graphic designers with social media planning, blog post curation, interoffice design materials, and the creation of tutorial videos to train colleagues in Titan’s mapping system.• Developed presentations to promote discussion of current events related to business and advertising at weekly sales meetings, acting as liaison to further develop a symbiotic relationship between marketing & sales.• Designed speculative artwork, lookbooks, and impression pages using Adobe Creative Suite programs to assist in the development of sales rationale and third-party rebranding.

Philadelphia, Pa

• Assisted the Marketing Manager and Senior Graphic Designer in updating marketing materials such as sell sheets, media kits, and inventory lists.• Designed speculative artwork, lookbooks, and impression pages using Adobe Creative Suite programs to assist in the development of sales rationale.• Utilized Titan’s mapping system to effectively communicate media coverage with tools such as radial search and geocoding.

West Grove, Pa

• Supervised cashiers through assigning, directing, and following up of all duties. • Assisted customers through check-out with the use of a POS Machine and quality customer service.• Managed approximately $5,000+ on a daily basis. • Interacted and conversed with customers daily, providing product recommendations, resolving customer questions and complaints, and getting to know regulars.• Received, processed, and printed 50+ photo orders daily.• Started as Cashier; promoted to Shift Supervisor in May 2014.

Bachelor’S Degree, Marketing, 3.83 Gpa

Activities and Societies: American Marketing Association

Education record