Alex Reed Email & Phone Number

Seattle, Washington, United States

Web site design and business consultation. Focused on improving desirability, usability, finding target audiences and brand identity.

Greater Seattle Area

Feet First is a local walking advocacy brand committed to improving walkable communities in Washington state. My work with them included:• Completed a total brand redesign to modernize the visual appeal, improve usability and address trust issues in the donation process.• Refined 3 user flows, intended to increase monetary donations, volunteerism and visibility of their signature “Discovery walks” community outreach.• Created a content strategy to improve the information architecture and reduce the cognitive load when searching the site.• Reduced the site information architecture load from over 28 separate pages to 8 main page categories.

Seattle, Washington, Us

cavnessHR is an online HR services provider. Transforming how HR is delivered to smaller businesses.• Conducted user testing and industry research to create a visually engaging and informational landing page designed to attract new clients.• Redesigned the client portal to optimize usage, add more content features and simplify structure.• Designed for the future of the app by including web responsive prototypes.• Unique features added: New logo, icons, list & card view switching and KPI tracking graphics.

West Seattle

• Lead a team of 15 in tasks such as basic store upkeep, product stock/ circulation, customer service and store maintenance.• Performed leadership-only tasks involving financial reconciliation, product receiving and store performance tracking.• Coached my team for success in community-focused initiatives, professional development, best practices and customer service basics.• Final authority on store strategy decisions, community outreach and complaint resolution in locations averaging $10 million annual revenue.

Greater Seattle Area

• Awarded quarterly scholarships to University of Washington Delta Chi undergraduates based on merit.• Maintained ledger accounts of all incoming revenue and outgoing awards.

Greater Seattle Area

•Prospected and set appointments with stakeholders responsible for company sponsored group employee benefits.•Conducted group enrollment meetings of 3 - 50 employees to explain insurance products, features, benefits, costs and options.•Maintained a portfolio of 10-15 business line accounts after the initial enrollment period and ensured compliance with federal regulations.

•Selling fine gold & silver jewelry. Sales quota of $500/week.•Performed minor jewelry repair, insurance appraisals and customer service.•Responsible for securing store inventory valuing $300K, 2-3 nights per week.

Certificate, Ux/Ui Design

Studied visual design, user experience research methods, user interface and information architecture principles.

Bachelor Of Science, Sociology

Associates Of Applied Sciences, General Studies