Alex Bren Email & Phone Number

Prague, Czechia

• Co-founder of local START UP project in the Czech Republic
• Development of company mission, strategic vision and 3-year business plan;
• Managing operationshttps://bsclinic.cz/en/

Prague, The Capital, Czech Republic

Prague, The Capital, Czech Republic

• Co-founder of local START UP project in Czech Republic
• Development of company mission, strategic vision and 3-year business plan;
• Building up a team of 12 people from the scratch (incl. recruiting, development plan creation, evaluation of performance, internal process building, conflict management);
• Suppliers’ management: screening, selection and contract negotiations.
• Marketing lead

Exporting to 55 countries globally. Cumulative sales 9mln 9L cases (USD 500mln T/O).Leading marketing team globally (35 people) to support worldwide expansion of the company (Europe, Asia, Middle East, Americas). After 1st year the business was turned around (from 6% decline in 2008 into 8% growth in 2009).Managing brand equity and innovations of the 3d.

• Leading Brand Development in Europe for 2 categories (Hair and Skin): -Leading the Timotei brand team in Europe ( WE and CEE countries);-Driving strategic vision development for the brand with turnover of over Euro.
• European representative in Unilever Global Family Health Brand Team;

-Created Home & personal care affordability strategy by brand for 13 CEE countries. Over 30 products across HPC were launched with turnover of over Euro 30mln / year;-Reviewing Home & Personal care market in CEE, developed the vision of NPDs within Big Hits Innovation;-Leading and successfully implemented Dove cream CEE launch - the largest innovation.

Brand building Home care category (Russia, Ukraine & Belarus):-Leading communication planning and development for the portfolio of brands (Domestos, OMO, Cif, Sunlight);-Financial management and planning of the product category within the budget;-Local category strategy development for the portfolio of brandsIn 3 years grew Domestos brand sales by 5.5.

Conducted a brand audit and proposed a portfolio optimisation for Domestos brand. As a result the 50% of products was delisted. That allowed a company to focus resources and grow the brand sales by 60% in 2001.Leading category communication, activities planning and budgeting for Russia, Ukraine and Belarus;Local business strategy development for the.

-Managing 1 from 5 top company priority brands (Timotei):-Tripled the brand sales in 1 year. In Y00 grew the brand from 5th position in the hair category to 3d. -Prepared and made 2 national launch campaigns, 1 national consumer promo and 3 national sales promo;

Managing 1of 5 company's priority brands (Timotei). Tripled its sales in 1 year, which allowed the brand to grow from 5th to 3d position in the hair category in 2000. Prepared and made 2 new product launches, initiated 1 national consumer promo with Ukrainian pop star and 3 national sales promos;

Bba, Mba With Excellence, Industrial Management And Marketing

Graduated with Honors in Industrial Management and Marketing (BBA, MBA). Received scholarship for Student Community Leadership, 1997..

Mba, Industrial Management

Activities and Societies: "Future Business leaders of Ukraine" - Vice presidentGraduated with Honors in Industrial Management and.