• Lead and execute the Factory Automation website migration• Create and manage the spend related to LinkedIn Ad Campaigns through Sprinklr as part of a $300,000 marketing budget• Facilitate fast-paced daily marketing initiatives, including webinar promotion, product award nominations and Siemens US website updates• Design graphics and LinkedIn posts encouraging people to vote for Siemens’ products for the 2021 Engineers’ Choice Awards which led to eight category winners and two honorable mentions

UGA Advertising Campaigns course capstone client: a new coffee and sandwich café in Athens, GA• Manage all social accounts and track accounts’ analytics• Construct social media calendars and guidelines and ensure they are upheld• Develop social content to be executed into social accounts, such as promotional graphics, videography and food and beverage photography• Organized and executed an Instagram giveaway that resulted in the Joe and Sam’s IG account Reach increasing by 528% and Impressions increasing by 298% in one week

• Manage a research-based campaign to meet client needs for K.B. Voiceovers• Act as a liaison between client and client team for research-based campaign• Delegate tasks to the team by understanding client goals, research structure as well as the skills and abilities ofteam members• Coordinate with the Director of Fetch to ensure team of 11 strategists are well supported

• Selected to attend the Cannes Lions International Festival of Creativity for a study abroad program through Grady College and was able to view award winning creative work from around the world• Attended lecturers and speakers all five days with a variety of topics within the creative industry• Networked with high level industry professionals from 90+ countries throughout the week• Attended and gained 6 credit hours from two summer term courses taught by UGA professors: Global Advertising and Marketing Communication & Advertising and Campaign Analysis• Became skilled in Blogger by creating daily posts about my experience at Cannes Lions and analyzing campaigns