Alex Burkhead Email & Phone Number

Vänersborg, Vastra Gotaland County, Se

- Positions and executes Trilo’s American-focused strategy for its early education apps/games (social, partnerships, Volume Purchasing Programs, feedback loops, market messaging, paid advertising)- Works closely with elementary educators and programmers to conceptualize and develop apps and pipeline solutions

New York, Ny, Us

Research manager for scaling digital solutions- Leveraged internal stakeholder IDIs, media analysis and survey data to advise one of the world's leading OTA on financial implications of their holding company name change- Used primary research streams to inform the world's largest consumer electronics company on the most appropriate way to roll out out their mobile POS solution in underdeveloped markets

East Legon - Accra, Greater Accra Region, Gh

- Trained and mentored Africa's future business and tech leaders (15+ teams) from problem ideation through early traction stages

New York, Ny, Us

- Developed digital campaigns that had a clear impact on the client’s business objectives- Established social KPIs and measuring methods that provided diagnostic feedback throughout campaigns- Analyzed social audits to determine popular organic conversation themes to inform strategy and planning for major product launches and activations. Used proprietary tools to analyze brand lift on social after extended campaigns and conducted monthly brand competitive analysis to understand client’s digital share of voice.- Achievement: Helped in using proprietary tools to conduct a sentiment analysis on a home appliance client’s social pages. The analysis was used to streamline content and community management efforts to ensure positive sentiment (69%) outweighed negative sentiment (18%) for the 5MM consumers being reached per month. Helped discover themes around social complaints and the report was used to build a support strategy within their social channels- Achievement: Created proprietary metric that allowed brands to compare Twitter performance against their competitors. This real rate of impressions took into consideration changes in Twitter’s algorithm to estimate a campaign’s social reach.

Winderemere, Florida, Us

- Co-Founder; Manages current client relationships and focuses on expanding industry coverage throughout the US. Currently own 5 client social channels and execute their branding strategies- B2C selling of product packages at events, and creative oversight of product production (Notable Clients: NCAA, TGS, 4 institutions of higher education)- Conducts client due diligence and drafts proposals for Prodigy’s most recent initiative: “Startup Public Relations and Marketing for Equity” (Notable Client: Trilo Interactive)

Nuremberg, Bavaria, De

- Managed cross team communication/collaboration and project implementation meetings- Assisted in developing questionnaire design, data collection, creating table specs, data analysis, and reports- Used primary data to assess the effect of marketing materials on consumer/MD response to new to market drugs- Methodologies and analytic techniques included syndicated, tracking, segmentation, IVR, CATI, Online & Mail- Achievement: Helped design a study that gathered insights on MDs’ perception of supplements in daily outpatient routines. The data gathered was used to tailor brand messaging for a client’s pipeline krill oil supplement. MDs responded to the messaging with a 70% trial signup rate

Westfield, Nj, Us

Charlotte, North Carolina, Us