Alex Cabanas Email & Phone Number

Los Angeles, CA, US

Dallas, TX, US

• Lead the planning process for assigned programs and special projects from insight development and positioning to final strategy
• Act as company-wide audience expert and go-to point person for all audience questions and information
• Partner with the analytics team to create audience definitions that allow AT&T to more accurately target consumers, generate greater ROI & lower the cost per acquisition of new consumers
• Align closely with research teams, and synthesize complex findings into actionable data-driven recommendations including innovative communications, new products, services & best practices that will resonate most with.
• Identify top performing RTBs and marketing messages across acquisition & retention efforts
• Build a deep understanding of industry trends & competitive threats and identify opportunities to mitigate those threats

• I truly enjoy directing ground-breaking digital and social-first marketing programs for this digital consultancy, creative agency, and production studio. Some of the projects I’ve led include original productions, live.
• Accelerate execution of last-minute Influencer Programs, organizing team to raise awareness of Lady Gaga’s livestream concert on short notice. Program exceeded all targets and drove highest impressions of any AT&T event.
• Initiate multi-pronged influencer campaign with very specific digital targeting for Trevor Project (LGBTQ+ suicide prevention), propelling call volume up 700%, with countless lives positively impacted.
• Expand diversity and inclusion (D&I) initiatives, running multi-year short-film program to elevate D&I in entertainment industry as well as overseeing AT&T’s Turn Up The Love and The Mentorship Program.
• Sell creative vision and strategy to leadership and stakeholders like Sundance, TRIBECA, and Outfest.
• Foster lasting ties with talent teams for Lena Waithe, Dan Reynolds, and other high-profile industry influencers.

Los Angeles, California, US

• I joined Contend as a marketing manager overseeing client partnerships and business development and was then quickly promoted to be in charge of major accounts. Being able to develop premium branded content series for.
• Secured marketing contract for Netflix’s “Stranger Things,” pitching horror-novel-themed posters that fed all branding.
• Logo and key art became internationally famous and true pop-culture zeitgeists.
• Launched global digital campaign for season one in 17 languages.
• Pioneered community-focused digital content series for Chicago grocery store chain, targeting millennial demographic, that catapulted video views 85% and audience engagement 98%.
• Completed production of The Envelope featuring top stars like Angelina Jolie and Kate Winslet.

Los Angeles, California, US

New York, New York, US

• After being hired by this leading advertising agency with over 120 offices in 80 countries, I worked primarily with Taco Bell, scheduling monthly photoshoots, managing new product launches, and developing print.
• Spearheaded ten $1-million-dollar campaigns on time and within budget, demonstrating strong leadership acumen.
• Unveiled Taco Bell’s 1st-ever breakfast and mobile order promotions and developed collateral for 6,500+ locations.

Huntington Beach, CA, US

• Recruited to coordinate local marketing efforts with this collection of global-minded creators and marketers specializing in Latinx advertising. I focused on ensuring all compliance issues and brand guidelines were.
• Modernized Comcast’s creative and digital strategy, overhauling look and feel Spanish language asset portfolio, increasing digital campaign success 30%.
• Launched fast-paced TV productions with 100+ spot versions ensuring accuracy of legal disclaimers and offers and consistent branding across all affiliates, including HBO and STARS.

Columbus, OH, US

• Worked as in-store Marketing Manager ensuring all aspects of the company were accurately represented and aligned with enterprise goals, promotions and KPIs.
• Used market research to create strategic marketing plans in-store to promote new product launches and store refreshes.
• Actively recruited diverse talent to increase visibility and intersectional representation in-store
• Exceed YoY sales goals by implementing pricing strategies to liquidate additional inventory.

• Worked with local real estate broker on all aspects of Brand Management
• Conducted Market Research to stay abreast of local real estate trends
• Partnered with Broker to create Strategic marketing plans including print, local events, PR, Online Video and speaking engagements
• Worked to ensure successful execution of marketing message across all distribution channels
• Collaborated on speaking points for Public relations and other press opportunities
• Created local Advertising campaigns promoting new properties