Developed monetization strategies in a competitive organic traffic market.Designed an SEO framework for a network of thousands of hotel web pages, achieving top 10 SERP ranking for over 400 individual pages.Developed dynamic, regional Dashboards for monitoring and comparing performance of over 100.000 hotel booking pages.Implemented ecommerce KPIs, reduced daily reporting time by 50%Built profitable, commercial relationships with the leading travel companies, including OTAs, tour operators and bed banks.

Supplier Control: monitored Supplier performance and profile, including: contract status, buying conditions and leveraging opportunities.Campaign revision: ensured flash sales have correct pricing, margins and discount percentages.Campaign KPIs: generated weekly report of campaign sales data. Stock Valuation: generated weekly evolution report of the financial value of global stock by supplier, SKU and category.Logistics Cost Analysis: controled and analysed shipping costs and negotited with providers, to reduce business operating costs.Data Quality: carried out weekly audits of SKUs and established Purchasing priorities, while erradicating inaccuracies and controling inventory.Weekly/Monthly sales analysis: created detailed analysis of sales, margins, revenue, profit - rankings by price range, weight range, margin range, supplier and SKUs.Dashboard: maintained a weekly dashboard, based on the afore mentioned analysis.

Developed and managed external and internal communication strategies.Developed and administrated the new company website and managed its content creation.Created the company newsletter.Developed a pilot SEM and SEO strategy, for the company website and blog.Developed a pilot corporate blog.

Helped develop corporate sponsorship strategies.Managed sport sponsorship accounts, acting as liaison between clients, sports properties and other service providers.Oversaw the logistics behind sponsorship activities and promotional events.Developed and implemented New Business strategies.