Alexandru Carapcea Email & Phone Number

London, Gb

London, England, United Kingdom

• Managed PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and SA 360.• Uses analytical tools like Google Analytics and Excel to monitor campaign performance, segment data, and perform in-depth analysis to refine strategies.• Analysed campaign performance data to make informed decisions on optimizing bids, ad placements, and budgets to maximize ROI.• Proficient in interpreting key metrics such as CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) to identify trends and areas for improvement.• Conducts thorough competitor and market analysis to identify opportunities, gaps, and threats, adjusting PPC strategies accordingly to stay ahead.• Actively participated in AI training and Web 3 related courses, applying the learnings to adapt and enhance digital marketing strategies for the evolving web landscape.

London, England, United Kingdom

• Developed my digital marketing skills in performance marketing and campaign building including paid search, paid social, and analytics.• Gained expertise in creative digital marketing, specifically in social media content creation and delivery, video editing, graphic design, hashtag research, and social media marketing.

London, England, United Kingdom

• Recruited and managed teams for real estate and retail projects (e.g., Quintain, John Lewis, Tesco), overseeing all aspects of team coordination and performance.• Enhanced client relations and customer experience by directly managing communication, ensuring satisfaction, and fostering long-term partnerships

London, England, United Kingdom

• Experience in managing paid social campaigns for minor celebrities and private businesses.• Delivered graphic and video content using Adobe Photoshop and Adobe Premier Pro.• Distributed music and video content on popular streaming platforms (e.g. Apple Music, Spotify, YouTube).

Bucharest, Romania

• Co-Produced and wrote the script and copy for multiple Music-videos, commercials and promotional materials for different artists.• Organised events for minor artists, as part of the Event Department team. They were attended by over 50 people, all the way up to over 5000 people, for the concerts. – (e.g. organization of two concerts, multiple album release parties, in-house label events).• Contributed in talent acquisition and development, by working directly with clients.• Collaborated with various teams across departments to develop a number of projects.• Managed design projects for multiple departments. (e.g. Album Cover Art, Promotional Materials, Social Media graphics).

Bucharest, Romania

• Organised private events, designed escape-room games and puzzles for the company and also for large organisations, as Special Corporate Projects (e.g. Google, Coca-Cola, and Deutsche Telekom).• Skilled developing concepts for stimulating and absorbing escape-room games.• Demonstrated flexibility and adaptability in the presence of unforeseen events.• Delivered a warm, friendly, and professional customer experience.

Masters Degree In Audio-Visual Communication, Audiovisual Communications Technologies/Technicians

Bachelors Degree In Communication And Public Relations, Public Relations/Image Management