Alex Catoni Email & Phone Number

Ft Lauderdale

Miami, Florida, United States

Sunrise, Florida, United States

• Led a dynamic team of designers and artists, crafting captivating visual designs across a range of marketing materials.• Worked in close partnership with marketing and sales teams, leading to heightened brand visibility and increased customer engagement.• Managed the entire creative process, upholding brand guidelines and ensuring seamless execution.• Established and maintained design standards to ensure unwavering quality and coherence.• Directed impactful photoshoots and collaborated effectively with external vendors, resulting in compelling visual content.• Infused innovative design elements through thorough market research and creative insights.• Demonstrated adept project management skills, orchestrating multiple projects with precision, meeting deadlines, and consistently delivering outstanding outcomes.

Weston, Florida, United States

• Collaborated closely with the Creative Director to conceptualize and develop creative strategies for a wide range of campaigns and initiatives, consistently aligning creative direction with organizational goals.• Provided clear and effective art direction to a dynamic creative team, ensuring design consistency, adherence to brand identity guidelines, and the delivery of visually compelling materials that resonated with target audiences.• Played a pivotal role in the strategic development of innovative design solutions, leveraging a deep understanding of consumer behavior and market trends to craft creative concepts that consistently exceeded expectations and produced measurable results.• Successfully coordinated and managed multiple concurrent projects, demonstrating exceptional organizational skills and resource allocation to ensure on-time project completion and optimal use of creative resources.• Presented and communicated creative concepts to stakeholders, both internal and external, with a focus on clarity, persuasion, and alignment with project objectives, resulting in strong support and successful project outcomes.• Collaborated seamlessly with cross-functional teams, particularly marketing and sales, to guarantee that all creative efforts were closely aligned with overall business objectives and marketing strategies, ultimately driving business growth and brand success.

• Conceptualize and develop new apparel designs that align with the brand's vision, target audience, and market trends.• Lead the creation of seasonal collections, including creating mood boards, color palettes, and design sketches.• Collaborate with cross-functional teams, including merchandisers, production managers, and textile experts, to ensure designs are functional, feasible, and cost-effective.• Conduct thorough research on the latest trends and emerging technologies in the fashion industry and apply them to the design process.• Oversee the technical design process, including the creation of detailed specs, tech packs, and patterns.• Conduct fittings and work with the production team to ensure the final product meets quality standards and design specifications.• Collaborate with marketing teams to ensure designs align with brand guidelines and are effectively communicated through various channels, including e-commerce, social media, and advertising.• Work with vendors and suppliers to source materials and negotiate pricing, while maintaining relationships.• Attend industry events and trade shows to stay up-to-date with the latest trends and network with peers.

Miami/Fort Lauderdale Area

• Contributed to the company's overall creative process through original ideas, art direction and inspiration to exceed all expectations and needs.• Lead a strategic and creative direction for features to complement all consumer products, lead role in development and drive of product roadmap. • Effectively prioritize design project plans based on time lines, set clear and measurable objectives and deploy team resources appropriately to achieve goals.• Collaborate with Design, Development and Sales leaders throughout completion of milestones • Work closely on a daily basis with the President, VP of Sales, Director of Merchandising and Sourcing Director to review strategic initiatives, product development, sales forecast, revenue growth, company goals and expectations.• Attended major trade shows (Magic, Agenda, MRKET, FAME, STITCH, Surf Expo, Bread & Butter) and shop leading trend markets all over the world (New York, California, Japan, London, Paris, Toronto)• Travel multiple times a month to meet with major retail buyers to review fashion design, graphics, sales, marketing and trend forecast.• Art directed on assigned production shoots (photography and video), working closely with the photographer, stylist, crew, producer and models in proper development of shoot concept.• Continuously improved quality standards of the company's creative process, design development and production system.

Miami/Fort Lauderdale Area

• Develop the creative vision: Responsible for creating a cohesive creative vision for the company's various licensed apparel line. Worked with the creative team to develop concepts and designs that are on-brand and visually appealing.• Oversee the design process: Lead the design team and ensures that designs meet the company's standards and vision. Provided feedback and guidance to designers and make sure that deadlines are met.• Create design concepts: Created design concepts for apparel products, including sketches, illustrations, and mood boards. Applied my knowledge of fashion trends and consumer preferences to develop designs that will resonate with customers.• Manage the production process: Worked closely with the production team to ensure that designs are executed properly. They may be responsible for sourcing, reviewing samples, and making sure that the final products meet quality standards.• Collaborate with other departments: Collaborated with other departments, including marketing, sales, and product development, to ensure that the apparel line is aligned with the company's overall strategy and goals.• Stay up-to-date on industry trends: Stayed informed about fashion trends, consumer preferences, and industry developments. Used this knowledge to inform their design decisions and ensure that the company's apparel line is competitive in the marketplace.

Miami/Fort Lauderdale Area

Miami, Florida