Planning and strategy: Led and directed demand generation strategy including planning, messaging, budgeting, targets, and measurement to drive pipeline and revenue. Increased pipeline from 1.5X to 3.5X.Reporting and analytics: Responsible for developing KPI’s and analyzing end-to-end funnel metrics to optimize ROIMarketing operations: Developed processes to drive efficiency and results through detailed planning, project management, marketing automation, and CRM optimization.Process development: Designed and implemented core processes and SLAs for sales, SDR and CSM teams.

B2B Demand Strategy: Led and directed B2B demand generation team including events and campaign manager, social media manager, and content writer. Forecast and measurement: Analyzed and presented results weekly to C-Level executives to plan and forecast lead to pipeline performance.Event marketing: Leveraged live events to drive demand, brand awareness and customer retention efforts; positioned company as an industry and thought leader.Association relationships: Owned and executed marketing strategies for all state, local and national storage associations which were vital to referrals and industry relations.

Responsible for leading the demand generation team consisting of a field marketing manager, account-based marketing manager, and marketing automation/business development representative. Served as interim manager of corporate communications, design, and content. Go-to-market strategy: Manage and direct campaign strategy and execution, including planning, messaging, budgeting, and goal setting to drive marketing qualified leads.Marketing analysis: Provide market analysis related to segmentation, addressable market, likelihood-to-buy, and industry trends for application in campaign execution, product development, and sales. Sales and partner enablement: Produce, distribute, and coordinate materials for usage in sales processes, including buyer personas, PowerPoint presentations, collateral, thought leadership, and other brand approved materials.

Developed and executed the annual field marketing plan and established processes and procedures across the organization to maximize event spend and effort. Lead generation: Researched associations and contracted marketing opportunities specifically designed to broaden our reach beyond grocery into other retail segments to align with the product roadmap.Event management: Planned and executed trade shows, executive leadership summits, and networking conferences including messaging, meeting scheduling, follow-up, and goal setting.Reporting and analysis: Worked with sales management to evaluate effectiveness of all tactics; reported results to executive leadership and key stakeholders.

Designed and executed the annual marketing plan for the Finance and Human Resources solutions. Provided additional support to the Retail, Banking, Manufacturing, and Insurance verticals.Lead generation: Executed digital campaigns, webinars, thought leadership, and marketing materials; targeted events for cross-sell, up-sell, and pipeline acceleration.Trade show management: Managed the strategy, budget, and execution of all tactics; budgets ranged from $10,000 to $300,000; developed internal processes and procedures for trade show execution.Processes and vendor management: Managed exhibit company processes, billing, and overall relationship; implemented standardized event planning guide across marketing

Responsible for developing and implementing targeted, integrated marketing campaigns to automotive dealers throughout the U.S.; recognized as one of five Top Achievers for 2011 by executive management.Marketing campaign management: Collaborated with creative agency on product placement and messaging; provided detailed reporting and analytics on leads funnel, sales, ROI, and budgets.Database management, segmentation, and lead tracking: Provided campaign lists, reporting dashboards, and developed tracking mechanisms.

Liaison between call centers and corporate cross functional teams; supported campaign implementation, call handling reporting, and tracked effectiveness of lead generation and sales.Sales and support staff training: Educated teams on systems features and capabilities; trained staff on customer retention, product positioning, and promotions. Provided reporting and analysis on sales and marketing programs: Distributed daily, weekly, and monthly reports on all ongoing programs and call center metrics.

Assisted policy holders on auto claims caused by hail, flood, or other weather related incidents. Required policy knowledge, strong customer service skills, and the ability to move quickly in the event of severe storms.

Assisted customers with damage estimates to their homes and personal property. Maintained boat title/salvage record. Processed material invoices for Premier Service Program.