Alex Bates Email & Phone Number

Results-oriented business leader having held senior, global roles in data and marketing across a diverse range of B2B and B2C organisations. Strategic thinker with a track record of delivering transformational programmes through highly motivated, KPI focused teams that deliver exceptional results. Innovative and energetic approach to problem solving, strong interpersonal and communication skills with the commerciality and technical knowledge to thrive in fast-paced and changing environments. Key Specialities:Data Transformation • AI and Data Decisioning • GenAI • Data Governance • CRM Strategy & Implementation • Marketing Transformation • Digital Strategy • Content Strategy • Marketing Automation • Lead Generation • Leadership & Team building • Innovation and MarTechKey Skills• Data transformation delivery within matrix organisations across diverse geographies and cultures• Delivering a global data strategy across infrastructure, governance analytics and insights• Providing business value from data-driven analytics and insights• Marketing transformation through digital innovation and data-centric programmes• Combining digital, CRM, content and brand marketing programmes to create operational efficiencies and integrated channel marketing campaigns• Strategic marketing planning across multiple channels to achieve business growth and revenue generation targets• Project and programme management; delivering marketing and business solutions on time and on budget• Developing high performing teams through forward-thinking, data-driven decision making, best practice and target orientated management• Building strong relationships and influencing key stakeholders, colleagues and suppliers• Ability to bridge the gap between business, data, marketing and IT

Listed skills include Online Marketing, Marketing, Strategy, Marketing Communications, and 29 others.