Alex Deleon Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

I support small businesses with expert digital marketing consultation. // Expert practitioner for Google Ads, Facebook & Instagram Ads, Pinterest Ads, Amazon Ads// Advanced practitioner for SEO, analytics and reporting// Expert consultation around company growth through customer acquisition

New York, New York, Us

Marketing lead overseeing all marketing channels for the ecommerce video game storefront, Humble Bundle, a part of the Ziff Davis portfolio. I managed both an internal team and multiple digital agencies that empowered scaled deployment of a multi-million dollar marketing budget and a robust email lifecycle program.// Constructed and implemented annual strategic roadmaps with the rest of senior marketing leadership // Rebuilt channel marketing strategies to drive a 2:1 blended ROAS for the business during my first year of overseeing the program (+49% YoY)// Helped optimize a lifecycle email marketing program sending over 2 billion annual emails// Identifed, deployed and implemented attribution models that powered effective evaluation of channel tactics// Introduced marketing dashboards to cross-team business units to reduce opaqueness of paid marketing efforts for the rest of the business

Seattle, Wa, Us

Oversaw the Integrated & Performance Marketing functions for Expedia Group's Media Solutions team, who were responsible for the productization and B2B promotion of the business's advertising offerings.// Served as a member of the senior leadership marketing team within the Media Solutions brand// Managed all go-to-market strategies, including digital marketing disciplines (paid search, SEO, landing page conversion rate optimization, and website development), marketing analytics, and project management// Led the relaunch of the Media Solutions website, which improved conversions by 4.5% in year one, and 1.2% in year two// Deployed SEO updates to the website that increased organic click volume by 22% YoY

Seattle, Washington, Us

I managed Portent's digital marketing services team, and was a member of the three-person executive leadership team that led the agency.// Built and implemented the annual strategic agency roadmap, including growth benchmarks, business development tactics, and revenue goals// Managed a team of 7 direct reports, and a distributed team of 17 individuals across the agency// Designed and coached against strategic and tactical playbooks for SEM, SEO and paid social media marketing teams for the agency// Oversaw and managed relationships with agency's top clientsClients: Patagonia, Amazon, Adidas, Expedia Group, Les Schwab Tires, Microsoft, Holland America, Salesforce

Seattle, Washington, Us

I founded and led the first team at Portent that offered paid social media marketing services. Starting with only a handful of clients, I eventually built a team that generated 25% of the agency's annual revenue, and managed hundreds of millions of dollars in client budgets.// Built social media marketing playbooks for B2B, B2C and ecommerce clients at the agency// Managed a team of five direct reports and over 20 client accounts// Participated in pitches that eventually landed the agency's top revenue producing clients

Seattle, Washington, Us

Clients: Seattle Department of Transportation (SDOT), City of Seattle, City of Issaquah

Bellevue, Washington, Us

Clients: Microsoft Windows Phone Team

New York, Ny, Us

Clients: Hewlett-Packard (Imaging and Printing), Hitachi, Group Health

Philadelphia, Pa, Us

College internship for the Washington State public relations team. Co-created and planned the first Voluntweetup in Seattle, which later won a 2009 Beacon Award for New and Developing Media.