"Digital Platforms" Unit | "Digital Innovation & Multichannel" DivisionMain experiences:- Driving business and financial results through the selection, design, development, and promotion of new and existing digital experiences. - Discussing and defining with other stakeholders the web and mobile products roadmap- Owning and managing the product features backlog, product testing and production prioritization, planning and resource allocation, contributing to define product roll-out strategy- Acting as a liaison between digital factory, digital service design and overall business requirements- Overseeing Development Stages- Using data analysis to define product vision and future direction by generating new product and feature ideas that will impact the business- Monitoring market trends and competition and regularly share insights with key stakeholders- Understanding customer digital behaviour and needs through analytics models (Google Analytics, Firebase, Adobe Analytics) in order to satisfy customer needs and help preventing churn, while increasing web/app penetration- Lastly, since I have previously worked as a strategic planner, I have a clear understanding of industry trends, economic, financial KPIs (e.g. profit & loss) market and customer dynamics, and demonstrates business foresight and entrepreneurship to contribute to the wider digital business strategy

Head of Innovation & MarketingMain experiences: - Co-founded Orizzonti.tv (company’s financial education web tv), managed its content development and digital strategy- Managed the online properties of local cooperative banks in the regions of Lazio, Umbria, Sardegna- Coordinated all the digital projects actors (web masters, video makers, graphic designers, social media managers, SEO specialists)- Defined and managed marketing product campaign at the local level- Conducted market and benchmarking analysis- Managed the press office and external relations of company management

Business Planner JuniorMain experiences:- Drafted SME’s business plan to get EU funding- Conducted market analysis for SME clients- Contributed to strategic plans