Digital Product Manager
Current"Digital Platforms" Unit | "Digital Innovation & Multichannel" DivisionMain experiences:- Driving business and financial results through the selection, design, development, and promotion of new and existing digital experiences. - Discussing and defining with other stakeholders the web and mobile products roadmap- Owning and managing the product features backlog, product testing and production prioritization, planning and resource allocation, contributing to define product roll-out strategy- Acting as a liaison between digital factory, digital service design and overall business requirements- Overseeing Development Stages- Using data analysis to define product vision and future direction by generating new product and feature ideas that will impact the business- Monitoring market trends and competition and regularly share insights with key stakeholders- Understanding customer digital behaviour and needs through analytics models (Google Analytics, Firebase, Adobe Analytics) in order to satisfy customer needs and help preventing churn, while increasing web/app penetration- Lastly, since I have previously worked as a strategic planner, I have a clear understanding of industry trends, economic, financial KPIs (e.g. profit & loss) market and customer dynamics, and demonstrates business foresight and entrepreneurship to contribute to the wider digital business strategy
