Alex Center Email & Phone Number

Brooklyn, New York, Us

CENTER is a design and branding company based in Brooklyn, New York. We help startups become icons and help icons behave more like startups.

Atlanta, Ga, Us

+ Leads the strategy and design vision for three billion dollar brands (vitaminwater, smartwater and powerade) across all consumer touchpoints, from innovative product packaging to experiential and retail execution.+ Develops concepts and creative strategies that fulfill objectives of category, concept and brief.+ Collaborates with IMC Content Team to ensure holistic storytelling. + Directs variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence.+ Leads the execution of creative strategies to ensure end to end creative excellence, from sell in to shelf.+ Collaborates with cross-functional team members to ensure consumer and brand focus.+ Presents and communicates design solutions with clarity, effectively selling in ideas to variety of stakeholders+ Identifies opportunities of improvement and change, and initiate own proposals/projects.+ Seeks out new design resources that can deliver world class results.

Atlanta, Ga, Us

+ Leads and advances the vision for design in North America and its role in creating integrated marketing content and design systems for our core beverage brands.+ Responsible for leading both the visualization of design content and brand design project management for our billion dollar beverage brands.+ Leads the concept creation and development of design brand assets, retail point of sale design, packaging and equipment design.+ Supports the Integrated Marketing Content team by collaborating with brand managers, project managers, and integrated project teams to deliver projects that build our system’s capability around design.+ Designing on purpose to use every opportunity to use design to drive our strategies, leverage our scale, and create things that people love.

Atlanta, Ga, Us

+ Served as senior designer directing, managing and designing award winning visual identity systems, print advertising, packaging and branding and for multiple brands within the Coca-Cola Company. Brands include vitaminwater, Powerade, smartwater, Full Throttle and Fuze.+ Worked with industrial designers, product designers and engineers to create innovative new products and packaging solutions from conception to the marketplace + Worked in conjunction with outside agencies to concept, strategize and extend vitaminwater campaign creative seamlessly throughout major market touch points+ Conceptualized and constructed key campaign activation around core brand demographics and brand pillars+ Worked with senior leadership, cross functional teams and key stakeholders to concept and develop innovative packaging for the vitaminwater and powerade brands

Us

+ Designer for our most critical brand initiatives including directing visual identity systems, pillar programs, creative content and award winning packaging design.+ Provided design strategy and thought leadership by presenting creative strategy and content to brand teams and senior management.+ Lead role in the development of the vitaminwater brand online.+ 360 Design Production Management. Worked with industrial designers, product designers and engineers to create innovative new products and packaging solutions.

New York, Ny, Us

+ Performed a supporting role in the Advertising and Design group at Madison Square Garden.+ Responsible for concepts, execution, presentation and production of advertising, print design, packaging, logos and season identity.+ Attended photo shoots and assisted the Art Director