Alexander Chambers Email & Phone Number

Tarrytown, Ny, Us

Greater New York City Area

Consulted with clients on digital & traditional marketing initiatives, including marketing strategy, media planning & buying, email marketing development & deployment, social marketing (creation, social calendar, and distribution), content marketing strategy, campaign analytics, marketing research, and analysis; researched and recommend marketing technology for technology stack.Clients included: PERFORMANCEbrandNY, Wasabi Rabbit, FlashPeper.com

New York City Metropolitan Area

Manage a team of 27 field Enumerators, facilitated initial training, and Covered Field Supervisor Hotline addressing Enumerators when they were in the field, with other tasks that included: Monitored and resolved alerts of potential issues by following up with assigned staff.Reviewed workflow production to identify issues and provide corrective measures.Reviewed work logs and compared to submitted timesheets, then approved or rejected timesheets for the enumerator to correct the issues.Conduct weekly status calls with the team, providing operational updates, reviewing and discussing challenges and lessons learned in the field.

Greater New York City Area

Kowa Health Care America - Working with internal stakeholders and 3rd party vendors, spearheaded the development of an email marketing program for Vantelin Braces, including sourcing an Email Solution Provider, identifying metrics, and testing and optimization schedule.Managed a brand ambassador program collecting email addresses at N.Y. Rangers and N.J. Devils games.Responsible for developing and activating branded digital and social media initiatives for Kowa’s Vantelin Braces with the New York Yankees and L.A. Dodgers for driving branded responses and OOH media for N.Y. Rangers and N.J. Red Devils to raise brand awareness.Supervised social media management teams for Vantelin Braces, including developingmetrics aligned to business goals, setting up analytics, overseeing content productions,and reporting.Analyzed Kowa Health Care America’s Vantelin Braces search performance data utilizingbranded keywords aligned with traditional media to increase conversions.Reviewed and recommended technology applications and how to integrate them into the marketing technology stack to optimize business and marketing performance.Authored audience analysis for Celsius Energy Drink based on buying patterns, industryresearch, and MRI GfK data, then identifying gaps and marketing opportunities.Collaborated with Cachet Hotels legal team and North American CIO to draft the North American GRDP policy and implement it on the N.A. website.Reviewed approximately 300 Cachet-owned domains, reviewing data to downsize by 60% and align with key properties in Asia and North America.Set up Cachet Hotels (NYC) initial site analytics with Google Analytics and cross-domain tracking. Trained internal marketing team on how to use the analytics suites to run reports based on frequent requests.

New York, United States

Consulted on a couple of projects between 2014 and 2015, that included developing recommendations for client marketing technology stack, developing digital media strategy, and conducting surveys and analysis for social media tools.Developed a brand awareness media strategy for HughesON B2B DirectTV. Presented two options - the second begin for lead generation. The client executed the first option and pivoted to the second within three months of launch.Conducted interviews with B2B purchase influencers and decision-makers for Sysomos Social Media Management and Analytics platform reviewing social ad-buying tools focusing on desired features, identifying gaps, challenges, and opportunities in the buying process, and composed a SWOT analysis providing an external perspective of the tool.

New York, Ny

Dell: Large Enterprise & Public (Healthcare/Education/Government Sectors)Global Launch of Dell Services (formerly Perot Services)Responsible for leading regional and global strategic digital marketing and media initiatives leveraging traditional (print/OOH) and digital (display, performance, and growth marketing - creating demand and lead acquisition programs, social and mobile media), co-op creative campaign with Intel & Microsoft, and conference promotion of Dell World.Conducted global competitive analysis identifying markets based on trends and competitive media spend data, allowing Dell to reach potential customers in untapped European markets.Supervised and directed global multi-media strategy and planning efforts of Perot Systems being rebranded to Dell Systems.Panelist at Financial Times Annual Sales Conference on “The Future of Mobile Media”Stewardship of integrated global and North American media investmentsManaged agency partners and 3rd party vendors in the development of content and assets, production & deliverable timelines including white papers, integrated search initiatives, and mobile sites, and creative

Provided digital marketing expertise in developing strategies and processes, executing lead and demand generation campaigns, and identifying revenue streams.- Guest lecturer at New York University’s School of Continuing and Professional Studies, speaking on Digital Marketing & Advertising.CA Technologies: Managed demand generation initiative by optimizing audience segment visits based on a predefined content response and offering additional content.CA Technologies: Authored global Search Marketing procedure documentation for CA Technologies, prioritizing global, regional, and local ownership of keywords and phrases, reducing competitive bidding while streamlining the process for corporate to support regional/local search initiatives.The Wakeman Agency: Developed social and email communication strategies for The Wakeman Agency, including editorial calendars, email templates, SEO integration, and setting up social accounts & management dashboard. OurArcadia: Conducted SEO site and content analysis for OurArcadia.com with recommendations and best practices for site optimization, building search engine rankings, and content development options for content marketing in an effort to build site traffic.

New York, Ny

CA Technology (Computer Associates): Planned and executed integrated branding and direct response programs in North America and negotiated, executed, and managed global online media buys. - Planned and managed corporate print/online branded sponsorships, online display, and search programs. - Developed and executed over 20 lead and demand generation, with some realizing 20%-40% overestimated lead levels. - Bowflex: Planned, negotiated, executed & optimized direct response display, email, and search marketing activities to drive registration of product DVD. - Panelist at IDG’s: “Social Media and B-to-B, Over-hyped or Under-executed, Strategies for Success”- Stewardship of global branded online media investments- Developed and implemented a global digital media reporting template,- Worked with multiple clients, creative, and account services to develop benchmark metrics and key performance metrics for both online marketing and search marketing initiatives.

New York, Ny

- Blowflex: Planned, negotiated, executed & optimized direct response display, email and search marketing activities to drive registration of product DVD. - CA Technology (formerly Computer Associates): Planned and executed integrated branded response and online acquisition programs in North America, while negotiating and executing global media buys. Tactics included: corporate print/online branded sponsorships, online and search recommendations, lead generation.- Stewardship global online media investments, including global search management- Writing global/regional/local media briefs- Developed and implemented global digital media reporting template,- Planned, implemented and executed over 20 separate lead generation initiative utilizing white papers, webinars/webcast, co-registeration and virtual conferences.

New York, Ny

Client: IBM - Media Management Digital Media Planning/Negotiation role.- Collaborated with Mindshare and IBM to develop strategies for media contracts including the digital planning team, print media management, and IBM corporate media clients in the optimization of media contract spending with a goal of achieving the greater value of the media investment.- Negotiated online media contract rates with over 20+ publishers and networks.- Tracked digital market trends, and evaluated emerging media opportunities such as RSS, blogs, and webcasts evaluating potential media investment value.- Conducted analysis on the advertising clutter impact on display media and how the increasing number of banners and their relative position on specific pages impacted campaign performance and reduced ROI.

New York, Ny

Responsible for scheduling, and monitoring optimization of campaigns based on client ROI metrics.- Provided guidance to networks/sites of new channels/opportunities to increasing advertising revenue. - Developed process for campaign trafficking and optimization in an effort to increase network efficiencies and company margins

New York, Ny

Clients: - McGraw-Hill's BusinessWeek - McGraw-Hill's S&P Personal Wealth - Skymall - Preferred Hotels - Silver Sea Cruseline - SmithKlien-Beecham (Famvir)- Bayer Theratech Pharmaceutical, Watson Pharmaceutical (Androderm) - Dunn & Bradstreet (Eccelerate.com) - Caterpillar (Truck and Engine Division for online/traditional media) - Produced plans media to build brand awareness, drive traffic and qualified leads through email, banners, search, viral and PDA marketing channels for Skymall Travel, Silversea Cruises, Preferred Hotels, BusinessWeek Online, Caterpillar, Standard & Poor's, and Bristol-Myers Squibb- Negotiated media buys for BusinessWeek Online, Caterpillar, Standard & Poor's, and SmithKline Beecham, and Watson pharmaceutical using CPM, CPC, CPL, and Co-Registration models - Analyzed media performance to find opportunities that produced a positive ROI and could be negotiated as added value such as text link, button, and sponsorship opportunities.- Evaluated and made recommendation of 3rd party adserving and tracking service for agency use- Responsible for trafficking, monitoring and optimizing media campaigns- Weekly contact with clients providing campaign performance and optimization recommendations Created and implemented agency guidelines for client/vendor billing/invoicing procedures

New York, Ny

Clients: New York City Marathon, Time Square BID, NY Citizens Union, Florida Travel & Tourism- Daily contact with clients, editors, and journalists, and handling correspondence, proposals, and contracts.- Drafted media advisories and press releases for distribution to media outlets.- Participated in planning and execution of media events including All-Star Cafe groundbreaking, NYC Marathon ('98), New Year's Eve in Times Square (’97)- Production assistance of the Citizens Union Searchlight on NY1, included scheduling studio time, topic ideation, and scheduling panelist/speakers for segments.

Evening telephone switchboard operator

San Diego, Ca; Little Creek Va; Bremerton Wa

Commands include:- USS Truxtun (CGN 35)- Commander Naval Surface Force, US Atlantic Fleet- Naval Amphibious Base Little Creek - USS Tripoli (LPH 10)- USS Gridley (CG 21)- USS Cape Cod (AD 43)

Bs, Major: Communications With A Concentration In Mass Media; And A Minor: Print Journalism

Education record

Education record