Alexandra C. Email & Phone Number

Los Angeles, California, United States

Brand manager for all Coca-Cola, smartwater, and vitaminwater field marketing activity in and surrounding Los Angeles

San Diego, California, United States

Managed and strategized a successful field marketing brand launch for Minutemaid Aguas Frescas by planning, executing and solidifying local partnerships, effectively reaching 150% of program KPIs for a 6-month launch. Year 1 successes rolled over into year 2, with a year-long FM program and encouraged creativity while investing strategically from the events execution budget. 200% of program KPIs are expected to be reached based off the current events marketing plan. Conceptualized creative integrations to enhance the consumer experience and to leave a positive lasting impact from the brand. Inspired other markets to think outside the box with brand-related activities to tie into events, receiving kudos from Coca-Cola for implementation of experiential campaigns (Tiesto Glitter Bar, Barbie Comic-Con Braid Bar, Happy Thoughts of La Jolla). Made strategic partnerships with content creators, local, and nationwide brands to collaborate on events and improve scale while decreasing output costs.Recognition of market activity and content capture at events visible in the brand's social media pages, with digital marketing tying into field marketing activities and direct support to the digital media team.Recruited and managing a team of brand ambassadors, demonstrating onsite leadership and scheduling for 200+ events to date.Witnessing market growth every day with direct influence from events, from brand recognition increasing in the field, to large scale partners reaching out to collaborate and an increase in local demand which caused distribution centers to increase production.

Building creative concepts and designs to help a variety of clients, from non-profit organizations and small businesses to established individuals. Past and current clients include a number of top brokers at Sotheby’s International Realty in NY.

New York, New York

Freelance Event Manager and Brand Ambassador for Experiential Marketing campaigns; collaborating with several different marketing agencies on promotions and events, from street team activations to festivals and as a production assistant on largescale shows. Have represented brands such as Louis Vuitton, Wells Fargo, Nintendo, Adidas, At&t, HP | Intel, Cheerios, Amazon, Metro PCS, Victorinox, NYU Langone, and many more.

New York City Metropolitan Area

Led day-to-day operations for a covid-testing and wellness site in NYC during the height of the pandemic. Built site culture from inception, establishing a workflow that brought the site into the top 10 highest producing Sameday Health centers nationwide. Personally managed several B2B client accounts, amounting in $100,000 additional revenue for the company. Oversaw scheduling, training, inventory management, medical compliancy, and recruitment.

Buffalo/Niagara, New York Area

Greater New York City Area

Additional Role: Represented Supervisor on American Cancer Society's 2016 DreamBall board

Bachelor Of Business Administration (B.B.A.), International Business And Marketing

Bachelor Of Business Administration - Bba, Exchange Program

Study Abroad Exchange program through Stonybrook University taking upper level management courses, and immersing myself in local culture.