Alex caught the world's attention by launching four world's first in Deep Video Search and one of the world's most advanced Video Search engine with Babbobox. In 2023, Alex expanded into United Kingdom with Videospace. He is a pioneer the field of Video Big Data and is regarded as a knowledge leader in this rapidly growing segment. Alex has over 20 years of innovation experience in the innovation and technology sector, and has won international awards for his past work. His company in Singapore, Babbobox, helps organisations unleash the true value of their digital assets via AI platforms they created. For their work, Babbobox has been named as one of the top start-ups in "The Future of Enterprise AI" by Enterprise Singapore, along with other recognition from various organisations. While Videospace and Babbobox has been transformational, Alex's career scorecard includes 5 businesses, 4 World's First, 10 Brands, 9 Books and counting. Alex's first tech company, Logos Inc., is a boutique technology provider that had successfully launched numerous websites, systems and solutions around Asia with esteemed clients like MasterCard, Ricoh and Far East Organisation. Logos Inc. was awarded the prestigious International Award for their innovation marketing programme for MasterCard. Prior to Videospace and Babbobox Alex started two other businesses - Phronesis and Audio Trio. Phronesis is a publishing firm that specialises in publication of e-books and paperback, particularly in the area of personal self-development where Alex co-authored of an Amazon best-seller book series titled "Project You". While Audio Trio was started humbly as an act of passion and the business philosophy was simply "Real World Audio At Real World Prices!"​. Alex truly believes his work can positively impact our world.