Events Brand Director
Current- Events Director/Producer- National Event Launches/National Campaigns- Experiential Marketing/BTL AdvertisingKey responsibilities include; not limited to:- Reporting directly to Managing Directors/Partners around campaign budgetary control and all logistical matters concerned with all activations- Development of training docs, event run sheets, event schedules, results and performance trackers, timelines and budgets- Developing and conducting campaign training sessions with clients and stakeholders- Managing client and supplier/stakeholder relationships across Australia- On-site project management and execution of events- Executing briefs on brand, on time and on budget- Recruitment, Training and Development- Driving sales and exceeding KPI’s- Promoting a strong customer experience culture- Possessing a strong understanding of financial, P&L, sales & profit reports- Proven track record in implementing business plans and executing new initiatives- Previously managed Experiential Events at all major Australian and Victorian events; AFL Grand Final, Australian Open Tennis, VRC Melbourne Cup Spring Racing Carnival.- Represented premium brands and major clients such as; Samsung, BMW, Ferrari, Porsche, MINI, Nike, Addidas, Jacobs Creek, Lavazza, Nescafe, Citibank, NAB, Lindt.- Worked in collaboration with clients and key stakeholders to implement activation for Experiential Events.- Management of Bump in/Set up/Bump out of venues, activations and logistics for events and whole week marketing campaigns.- On field Event Manager leading and managing a team of 30 or more staff.- Experiential, Product samplings, merchandising, demonstrations, hosting, character work, MC work- Experience with large scale events (Stereosonic, FMF, Big Day Out), sporting events (Australian Open, AFL) and many other exhibitions.