After initially freelancing for two months, I was offered a full-time position at Ironbark Marketing, further maturing my experience in project management and leadership. In this role, I collaborate with Account Managers (AMs) to align client goals with strategic design plans, pitch creative concepts, and ensure business objectives. In addition, I provide technical training and process efficiency tools to creatives to fill in their knowledge gap and reduce production time.I advise AMs in coordinating with vendors on project requirements and publication guidelines across print, web, and digital media. Additionally, I support AMs in managing the design process, applying TTL strategies to benefit the client for enhanced customer engagement, maintaining brand management, adhering to style guides, and providing weekly progress reports. In comparison to my previous role, where I mainly dealt with small to medium-sized businesses, this role has given me the opportunity to work with large and enterprise clients, including ASX publicly listed companies. Leading and mentoring designers, I apply best practices in graphic and multimedia design and provide technical guidance on multimedia applications and software. I help by setting clear briefs, timelines, art direction, and design checks, ensuring consistency and quality.=== Impact ===- Increased client satisfaction and retention through clear communication and alignment with business objectives.- Successfully executed marketing campaigns, boosting client visibility and engagement.- Delivered innovative design solutions praised for creativity and effectiveness.- Improved cross-platform engagement by linking print and online content using TTL strategies.- Enhanced team performance and output quality through effective leadership and mentorship.- Streamlined project workflows, resulting in timely and high-quality deliverables.=== Clients ===Energy, Resources, Healthcare, Construction, Technology

Promoted to Digital Producer, I took on leadership responsibilities in addition to my existing duties as a Graphic Designer. My responsibilities included:- Developing organisational goals with clients and executing strategic design plans by scoping graphic and multimedia design projects. - Delivering clear the design process to ensure their brand is understood, align with their design preferences- Providing timely reports to manage expectations on deadlines and deliverables.- Liaising with vendors to discuss client requirements and publication guidelines for various multimedia applications such as print, web, and digital. Responsible for quoting and invoicing projects.- Providing leadership to graphic designers, offering technical advice on software applications and art direction for high-quality outputs reflective of client goals.- Managing multiple design projects with a team of two graphic designers, overseeing design checks and day-to-day operations with the Managing Director.=== Impact ===- Enhanced client satisfaction and retention by ensuring clear communication and alignment with their design preferences, resulting in successful project outcomes.- Successfully managed and delivered multiple design projects on time and within budget, contributing to the company’s reputation for reliability and excellence.- Strengthened vendor relationships, ensuring high standards and consistency across all multimedia applications, enhancing overall project quality.- Increased revenue by accurately quoting projects and ensuring timely invoicing, which streamlined financial operations and improved cash flow.- Improved team efficiency and output quality through effective mentorship and leadership, fostering a collaborative and innovative work environment.

I was involved in a variety of services, transitioning into the private sector for the first time, which provided a new perspective on business practices and client engagement. My responsibilities included:=== Project Marketing for Property Development ===- Developing marketing plans and budgets.- Project name identification, brand story creation, and logo design.- Designing brochures, floor plans, and web development.- Creating hoarding, on-site signage, and producing videos.- Designing and setting up sales offices, creating 3D renders of properties.- Planning and managing launch events, implementing email marketing campaigns.- Developing social media strategies and managing media buying.=== Graphic Design ===- Creation of logos, branding, brochures, corporate stationery, banners, flyers, and more.=== Web Design and Development ===- Utilising WordPress for web development.- Implementing Google Analytics and SEO strategies.- Developing ecommerce solutions and managing email marketing campaigns.Transitioning from the public sector to the private sector was a learning curve, as it involved understanding different funding mechanisms and business practices. I worked with a diverse range of clients across various industries, including retail, property and real estate, education, automotive, construction, and engineering.=== Impact ===- Successfully executed comphrensive marketing campaigns, increasing property visibility and sales.- Enhanced client engagement and satisfaction with well-researched design solutions.- Improved project branding and market positioning, contributing to project success.- Delivered high-quality creative outputs that met client objectives and were praised for innovation.- Streamlined workflows, resulting in efficient delivery of marketing materials.- Gained valuable insights into private sector operations, enhancing adaptability and business understanding.

I began as a temporary Graphic Designer in the Education Queensland International branch and transitioned to a part-time Graphic Designer six months later while completing my Honours program. Studying while working tested my resilience and rewarded me with greater technical skills through additional coursework, benefiting the department.Upon graduation, I continued full-time, providing graphic design services across business units, maintaining the corporate website, and engaging in various multimedia projects. My work included visiting Queensland state schools and interacting with international students, developing a greater understanding of different design languages and cultural localisation.=== Achievements ===- Received the Quiet Achiever award in June 2015. My performance was recognised by management and leadership for consistent dedication, effectiveness, and qualities such as humility, reliability, and dedication.=== Impact ===- Project lead for a significant website revamp funded by a technical documentation project that identified and addressed site deficiencies.- Produced high-quality multimedia content, including video testimonials from international students, enhancing the department’s outreach and marketing efforts.- Created marketing print collateral such as brochures, flyers, banners, and more, adhering to Queensland Government branding.- Collaborated with Regional Managers to tailor design solutions for diverse cultural markets, improving engagement with international audiences.- Demonstrated leadership and innovation in a team of three Graphic Designers, under the guidance of a Marketing Manager.

As a young and enthusiastic student in uni, I was eager to demonstrate the competencies I studied. During this time, I developed web design and development skills through coursework and practical projects. I created food menus and developed websites for Little Singapore and Little Hong Kong restaurants. Additionally, I designed and developed a website for Accounting Intelligence, and crafted corporate stationery including business cards, with compliments slips, letterheads, and more. While these roles were challenging, akin to running a small business for myself, they were incredibly worthwhile and instrumental in getting my foot in the door with an actual employer.=== Impact ===- Enhanced the online presence of Little Singapore and Little Hong Kong, driving increased customer engagement and sales.- Maintained food and drink menus for Little Singapore and Little Hong Kong by updating prices, and adding / removing menu items. - Developed a professional website for Accounting Intelligence, leading to improved client acquisition and retention.- Created cohesive corporate stationery for Accounting Intelligence, strengthening their brand identity and professional image.- Rebranded Priority One Solutions with a new logo, corporate stationery, and website, streamlining their corporate identity and improving market perception.- Built a diverse portfolio showcasing graphic design and web development skills, facilitating future career opportunities.