Alexander C. Email & Phone Number

New York, United States

Moscow, Russian Federation

HomeMe is one of the Russia’s leading e-commerce companies and biggest furniture and home furnishing online retailers. Management of Sales, Marketing, BI, E-commerce teams

Moscow, Russian Federation

Set up and managed Business Intelligence function in the Company• Developed from scratch efficient analytical system for collection, storage and processing of large volume of data coming from numerous sources • Provided sophisticated web analytics (analyzed online store business performance and prepared recommendations accordingly)• Conducted customer base analysis (e.g. Customer Life Value, Cohort Analysis, customer activation, churn rate analysis, re-purchase rate analysis… Show more Set up and managed Business Intelligence function in the Company• Developed from scratch efficient analytical system for collection, storage and processing of large volume of data coming from numerous sources • Provided sophisticated web analytics (analyzed online store business performance and prepared recommendations accordingly)• Conducted customer base analysis (e.g. Customer Life Value, Cohort Analysis, customer activation, churn rate analysis, re-purchase rate analysis etc.)• Managed a project team responsible for the launch of CRM system for the company (Terrasoft BPM online): gathered a project team, collected business requirements, synchronized the existing IT infrastructure with the newly integrated CRM solution, trained staff to work with the system, worked on further development and optimization of the chosen CRM solution• Engaged and worked closely with external providers (both Russian and international) of data collection and data processing systems and services• Developed and set up stock management system• Carried out assortment analysis and optimization (ABC analysis) Show less

Moscow, Russian Federation

Project of a leading European business incubator Rocket Internet• Set up Company’s Business Intelligence function from scratch: hired staff, set up processes and developed business reporting system• Developed a comprehensive business performance analysis and reporting covering all key business areas: marketing, purchasing, logistics, product development, call centre, overall business management• Provided sophisticated web analytics (analysed online store business performance… Show more Project of a leading European business incubator Rocket Internet• Set up Company’s Business Intelligence function from scratch: hired staff, set up processes and developed business reporting system• Developed a comprehensive business performance analysis and reporting covering all key business areas: marketing, purchasing, logistics, product development, call centre, overall business management• Provided sophisticated web analytics (analysed online store business performance and prepared recommendations accordingly)• Conducted customer base analysis (e.g. Customer Life Value, Cohort Analysis, customer activation, churn rate analysis, re-purchase rate analysis etc.)• Provided imported goods supply chain analysis and optimization• Carried out assortment analysis and optimization• Tracked and reported on Company’s KPIs• Engaged and worked closely with external providers (both Russian and international) of data collection and data processing systems and services• Provided full reporting on the business performance to Rocket Internet Head Office (Germany) Show less

Moscow, Russian Federation

• Organised and managed MI team in accordance with PFS business strategy. • Monitored customer acquisition, retention and cross sell activities• Developed and managed channels activity, products activity, provided customer profile analysis and reports• Managed & led the Customer Relationship Management System (CRMS) and Performance Analysis• Measured effectiveness of Marketing and sales campaigns• Provided full reporting on PFS Russia performance to the HSBC Group Head… Show more • Organised and managed MI team in accordance with PFS business strategy. • Monitored customer acquisition, retention and cross sell activities• Developed and managed channels activity, products activity, provided customer profile analysis and reports• Managed & led the Customer Relationship Management System (CRMS) and Performance Analysis• Measured effectiveness of Marketing and sales campaigns• Provided full reporting on PFS Russia performance to the HSBC Group Head Office (UK)• Developed a comprehensive reporting framework for PFS Russia • Conducted customer segmentation analysis of existing customer base, which enabled to group customers by profitability • Developed Opportunity management system, which led to significant improvement in sales performance. (Awarded with HSBC certificate of Excellence) Show less

Moscow, Russian Federation

• Collected data and conducted analysis of macroeconomic environment, competition, trends in consumer behavior and preferences on the country and regional levels• Conducted data mining and analytical modeling (growth/retention of client base, average revenue per user/product, etc) for strategy development• Designed analytical web-based tool to monitor and manage business performance • Developed demand elasticity model which was successfully used for pricing strategy… Show more • Collected data and conducted analysis of macroeconomic environment, competition, trends in consumer behavior and preferences on the country and regional levels• Conducted data mining and analytical modeling (growth/retention of client base, average revenue per user/product, etc) for strategy development• Designed analytical web-based tool to monitor and manage business performance • Developed demand elasticity model which was successfully used for pricing strategy review• Managed in-house IVR-surveys aiming to understand customers’ needs and behaviors Show less

Msc, Management Of Scientific Research And High Technology

Bsc, Physics