• Develop inclusive, culturally relevant, non-partisan messaging to encourage 18-35-year-old Colorado Latinas to become consistent voters. • Produce and execute bilingual digital campaigns, focusing on content strategy, messaging framework, and creative development. • Collaborate with media buying partners to create effective campaign briefs aligned with the overall campaign strategy. • Coordinate the tactical approaches for digital campaigns, overseeing timelines, managing production schedules, planning interviews, and collaborating with agency partners to meet campaign objectives. • Conduct performance analysis of campaigns by utilizing data to define successful content, recommend modifications to enhance engagement, and leverage analytics to refine strategies and improve campaign content. • Create and implement social media strategies that address the interests and voter priorities of young Latinas in Colorado. • Manage paid social media budgets to ensure consistent spending while measuring engagement goals within budget constraints. • Research relevant news and data impacting Latinas in Colorado and nationwide to strategically incorporate updates into campaign messaging.

• Managed 8-10 client accounts as the primary point of contact, facilitating and documenting client meetings while nurturing strong relationships. • Project managed the editorial team to ensure timelines and expectations were met for client projects and digital marketing campaigns.• Created and edited various marketing assets, including emails, social media posts, landing pages, newsletters, and videos.• Developed comprehensive social media strategies and client content calendars to enhance engagement and consistency.

• Developed and managed editorial calendars, curated and created content• Supported in-house/client digital marketing plans and content strategies• Assisted with client podcast production; researched guests, developed curated interview questions, wrote show notes, & created promotional assets• Supported social media & digital marketing campaigns- Developed content and messaging (create copy and design promotional assets)- Tracked performance via Google Analytics & social platform insights/analytics- Implemented content/posting schedule via Sprout Social• Created content for marketing collateral/campaigns, emails, social media, blogs, landing pages, case studies, newsletters, & video assets• Supported copywriting across various digital channels/communications• Developed brand voice and messaging for clients via StoryBrand framework• Researched marketing trends, stay up-to-date with industry news• Delivered quarterly/monthly data reports (web & social media analytics)• Documented client meetings, took notes, provided feedback as/if needed

• Created marketing collateral for Crestcom headquarters and its franchisees; brochures, ads, graphics, informational one-pagers• Wrote thought leadership blogs, repurposed content for social media - Accumulated over 65% of website/SEO traffic• Co-Managed social media content calendar - Developed and scheduled organic content, produced content for paid social advertising and campaigns - Increased LinkedIn following by 60% within three quarters• Reported monthly social media and web analytics• Assisted with content strategies to target B2B and B2C audiences• Researched thought-leadership topics and industry trends(leadership development, workplace performance, work/life balance)• Copyedited assets for internal and external communications, including content for virtual webinars, events, and press releases• Collaborated with the Product team to build content marketing strategies for Crestcom’s services and products• Created marketing kits for franchisees to introduce new products• Conducted monthly presentations for new franchisees regarding marketing trends, initiatives, and support• Assisted with email marketing content, schedule internal weekly newsletters for franchisees• Published weekly content to Crestcom’s internal website for franchisees

• Designed pages, developed tone and theme for each issue• Managed graphic designers, proofed designs• Led writing and design workshops for new staff members• Created print ads and digital graphics for promotional events• Brainstormed and developed content for print and online• Promoted events on social media, designed social media graphics for Manhappenin' channels• Personally distributed magazines to businesses and organizations in the MHK community • Copy-edited articles

• Wrote articles for print and online (editorial, news, and feature)• Interviewed K-State students, faculty, and community members• Designed pages for each issue

• Supported the development and launch of the KSU Foundation brand• Assisted with content creation for university campaigns and events• Communicated with K-State donors, wrote donor stories for web• Wrote and designed content for Good for K-State magazine• Created social media content for KSU Foundation’s social channels• Interviewed K-State students, staff, and donors (in-person, email, phone)• Published content to KSU Foundation’s website• Updated and edited collateral (internal and external communications)• Researched story subjects

• Assisted with designs, contributed content ideas for clients• Placed orders for customers/clients

• Created publication’s masthead• Designed layouts, created templates for each issue• Taught staff members how to use Adobe InDesign• Assigned pages to designers• Produced multi-media projects; scripted, storyboarded video content• Copy-edited stories and proofed/approved designs• Wrote articles (editorial, news, sports, feature, and health)• Took pictures

• Provided good customer service• Worked the register, bagged groceries, & assisted customers if needed• Stocked merchandise