Making the best frozen pizza you've ever had.

www.bulatkitchen.com

• Designed & wrote a sales brochure and developed email templates & call scripts that increased lead to sale conversions.• Developed key partnerships with local and national vendors through cold calling/emailing.• Secured news coverage and a TV spot of our product launch (CTV, Montreal Gazette, OBJ)• Structured and launched multivariate Google Adwords & Facebook advertising campaigns that focused our paid marketing spend• Performed keyword research and wrote SEO specs for the open version of the rHubs marketplace• Designed, wrote and mananged content for the marketing site (www.rhubs.com)

• Optimized and maintained the SEO of all Shopify web properties (marketing site, App Store, Theme Store, Marketplace, Experts)• Planned and executed linkbuilding campaigns• Designed & wrote email marketing campaigns• Worked closely with support teams to organize customer webinars and created SEO, Google Analytics & Adwords wiki documentation• Established and managed an affiliate program through Commission Junction• Collaborated on the development of a marketing analytics system that combined Google Analytics data with internal data• Spearheaded collaborative marketing projects with major partners & affiliates • Worked with a small team to develop http://marketplace.shopify.com/ within 48 hours as a part of a development challenge• Managed social interactions across a highly engaged Twitter, Facebook & Pinterest following

• Redesigned and developed new external website using HTML, CSS and Javascript. Leveraged multivariate testing to improve conversions and to lower home page bounce rate. • Implemented and optimized a Google AdWords campaign • Developed e-commerce store for Guardian products using Shopify (HTML, CSS).• Photographed and retouched (Photoshop) product photos for new collateral.• Developed new corporate brochures, spec sheets and business cards using InDesign and Photoshop.• Analyzed Google Analytics data to create summary analytics reports for management.

• Managed the planning, pitch and execution of 4 online marketing campaigns.• Developed and implemented SEO, SEM and social media campaigns for small business clients.• Monitored and analysed Google Analytics and social media data for client reports.• Designed and managed Wordpress websites for clients using HTML & CSS.

Compiled, formatted and compared data from multiple databases using Excel to prepare a statistical analysis report examining irregularities in taxpayer payments. Used regression and significance test analysis to determine validity and importance of findings.

Wrote functional design specifications for the re-design of a web application allowing taxpayers to look up information about their return. Presented prototype web application in meetings to stakeholders and managers. Redesigned a disorganized, complex application into a streamlined tabbed graphical user interface.