About Smart Panda LabsSmart Panda Labs is a digital consulting agency that enables mid-market and enterprise organizations in the early stages of digital adoption to do more than they could by themselves. We specialize in lifecycle marketing + automation, website optimization through testing and personalization, and marketing technology integration and administration. MWBE-owned and led since 2010 by digital strategy experts from Fortune 1000 companies, we partner with you to strategize, manage, and continuously iterate your digital experience.Engagements can be customized to include consulting services to strategize and plan your experience, or managed services to build, direct, and optimize your digital experience tactics. Each engagement is based on lean thinking to drive continuous improvement along each touchpoint of the customer journey.Client portfolio examples include:- MIT (Massachusetts Institute of Technology)- CarParts.com- Marriott Vacations Worldwide- UF Health System- Viceroy Hotels and Resorts- OPI Products- Florida International University- Holiday Inn Vacation Club- The Related Companies- AmeriLife- Adventist Health System

Manage brand integration for Winnie Palmer Hospital for Women and Babies, Winnie Palmer Physicians and women’s services across the enterprise. Partner with administration teams, leading physicians, and external vendors to execute and optimize digital marketing initiatives, including, but not limited to website(s) optimization, database acquisition, and the integration of cross functional platforms to allow for testing, reporting, and conducting research. Develop strategies to increase patient flow to hospital and employed physician practices through digital efforts, such as paid search campaigns and dedicated landing pages.Accomplishments:• Part of team that oversaw the implementation of corporate wide CRM and campaign system, to include the management of internal and external partners, such as data warehouse, IS, and call center teams.• Part of team that lead the creation of AccordingToWinnie.com, Orlando Health's blog targeting women in the Central Florida community and acting as a source to reshape healthcare through interactive blog and article posts, physician outreach capabilities, and a forum for site visitors to engage with healthcare professionals. • Successfully deployed an automated newsletter program based on personalized healthcare topics chosen by subscriber. • Installed a lead acquisition program, via a mobile app, at Winnie Palmer Hospital to capture 1,000+ guests entering the facility on a daily basis. Initiative drove 10% subscription rate to newsletter program.• Manage the strategy of, a first of it's kind at Orlando Health, multi-touch, nurturing, lead acquisition campaign to include a soft conversion white paper download and a hard conversion appointment request at employed physician practices.

Manage the digital strategy, planning, analysis, and optimization of communication efforts, including but not limited to offline to online campaigns, email communications, mobile & social media. Manage a Associate Manager and Email Campaign Manger on digital initiatives. Serve as the company’s main point of contact with division’s email service provider to include negotiating, implementations, and training. Manage direction and relationships with external vendors to create successful marketing campaigns. Manage partner relationships with Marketing & Sales, Member Service teams, and Research teams to create strategies that will drive qualified leads into sales channel, contribute to sales and revenue goals, and gather guest insight online. Accomplishments:• Featured in MarketingSherpa Case Study #CS32086 - http://tinyurl.com/email-and-mobile-marketing• Managed the strategic direction of company-wide social media launch, including communication plan, platform integration, governance and policy, and analytics • Managed the negotiating and implementation of division’s email service provider (Epsilon), as well as, the integration between Epsilon and division’s web analytics platform (Omniture), allowing for optimal targeting and data segmentation based on consumer behaviors, leading to higher conversion • Increased conversion on email marketing campaigns by from 6% to 10% through the creation and development of dedicated mobile landing page experiences• Lead cross-functional teams in developing online promotions and manage integration with offline marketing campaigns resulting in an increase of lead generation submissions by over 15% - to include sweepstakes, referral programs, and third-party partnerships• Analyze electronic communication metrics and compile an array of reports for upper management to include high level campaign metrics to detailed analysis that incorporate recommendations to optimize, improve channel results, and ensure return on investment

Managed the planning, execution and tracking of consumer direct email programs and acted as the day-to-day liaison with cross-division stakeholders. Partnered with and supported internal CRM team as well as cross divisional stakeholders and outside agency/vendor resources on the planning, managing and execution of promotional and non-promotion acquisition campaigns to meet/exceed business objectives of database growth and attendance. Managed the CRM database for segmentation and reporting. Partnered with various internal groups, such as advertising agencies, and external clients, such as marketing and sales divisions, to secure and segment consumer data and opt in information. Accomplishments:• Project managed various acquisition campaigns that doubled CRM database within six months• Increased email campaign open rates by 12% and click through by 25% through various tests, including a/b subject lines and content layout; resulting in significant increase in revenue per email communication• Initialized email campaign tracking for resort-wide communications through Omniture analytics tool to report incremental revenue and attendance to upper management• Managed ESP vendor relationship and (RFP Process) acquisition/transition to identify new ESP solution for Parks and Resorts Division

Coordinate marketing initiatives to sustain quality applicant flow for the Walt Disney World Resort. Consult with creative agencies to develop effective print and radio advertising and media buyers to implement advertising placement. Conduct extensive market research for segment projects and maintain advertising archive online. Additional responsibilities include copy writing, advertising translation, and proofing of weekly advertising.Accomplishments:• Manage the placement of weekly recruitment advertising for hourly roles to drive continual applicant flow• Coordinated launch of the Central Florida Hospitality Program, to include objective, creative direction, target audience study, and media channels selection• Coordinated the production of a pre-employment video used to educate applicants on overall scope, employment opportunities and benefits, and history of the company• Promoted awareness and supported sales efforts for Disney Youth Group Programs. Consulted with creative agencies to increase effective marketing and sales collateral. Combined with print production to coordinate cost effective strategies and prompt deadlines. Coordinated publicity coverage through consumer interaction and event highlights. Conducted and reported extensive competitive analysis across segment and local competition. Accomplishments:• Developed and managed departments digital asset library to archive department stock photography, graphics, and sales collateral• Coordinated the production of a promotional Grad Nite video used to market event highlights• Coordinated the production of a promotional Performing Arts Programs video and photo shoot used throughout sales collateral of three programs – Disney Magic Music Days, Festival Disney, and The Disney Honors

Solicited and negotiated products and services for the administration leader in information exploitation and solution generation to the most critical intelligence problems. Interfaced with contractors to plan and prepare acquisition instruments from commercial items through cost reimbursement contracts.