Alexandre Coussy Email and Phone Number
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Turning customer data into revenue-driving strategies? That's me. Want to boost retention, master automation, and conquer inboxes? Let's chat!With more than 8 years in the CRM marketing trenches, I specialise on all things customer retention, lifecycle marketing, inbox deliverability, marketing automation. Having worked across France, New Zealand, Hong Kong, and Australia in various industries, there's an international flair in the air that adds that little extra 'je ne sais quoi'.When I'm not busy crafting campaigns, you'll find me practicing Bikram yoga, Muay Thai, or doing as much activities as possible with my son and family. It's all about balance, growth, and staying active while remaining humble and grounded.Some even say I have a 'flamboyant' flair! But, who knows? We can meet in person and you can judge for yourself.My skillset includes:♦ Marketing Automation♦ Personalisation Strategies♦ Email Deliverability♦ Customer Segmentation♦ Platform Migration♦ Customer-Driven Insights♦ Owned Channels Optimisation (Web, SMS, Email, WhatsApp, etc..)Driven by a consistent pursuit of learning and improving campaign performance, I thrive on seeing strong engagement and revenue in my campaigns, because I know this benefiting both businesses and customers/subscribers.My happy place? A collaborative space where we support each other, share ideas, and drive innovation.Let's connect and explore how we transform your CRM marketing from good to extraordinary.📞 0434 925 916📧 alex@coucoumarketing.comP.S. Feel free to reach out - I'm always eager to discuss new ideas and opportunities in the world.
Coucou Marketing
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- coucoumarketing.com
- Employees:
- 2
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Crm And Lifecycle MarketingCoucou MarketingSydney, Nsw, Au
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Crm & Lifecycle MarketingCoucou Marketing Jan 2024 - PresentRoseville, Nsw, AuWorking with awesome DTC brands, I specialise in omni-channel customer engagement, marketing automation, customer insights, lifetime value optimisation, and inbox deliverabilityOmni-channel customer engagement: - Leveraging real-time data to drive revenue through cross-channel experiences. - Dismantling data silos aiming to create an unified customer view, and orchestrating impactful campaigns.Customer Insights and LTV Optimisation: - Analysing customer cohorts, understanding trends in repurchase rates, and AOV to pinpoint retention challenges and create opportunities for enhancing Lifetime Value. - By conducting targeted surveys, I gather qualitative insights that inform product improvements and campaign optimisation. - Additionally, I develop cross-selling strategies based on customer purchase history, to boost sales and customer retention.Email deliverability solutions: - It involves managing email campaigns to ensure optimal deliverability. - This includes gaining a comprehensive understanding of sender reputation and email metrics, proactively addressing deliverability threats, and maintaining engaging, high-quality content. - My efforts lead to increased email engagement, lower bounce rates, and higher open rates, contributing directly to revenue growth and customer satisfactionThe KPIs I monitor focus on Engagement Rate, Churn Reduction, Acquisition Improvement, and Repeat Purchases.
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Crm & Lifecycle Marketing (Freelance)Coucou Marketing Oct 2013 - Jan 2024Roseville, Nsw, Au
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Cognac Ambassador (Hobby)Monsieur Cognac Aug 2012 - PresentI come from the renowned Cognac region of France, deeply influenced by my grandfather's craftsmanship in making Cognac. My childhood was enriched with visits to local Cognac houses, which ignited my passion for the spirit's legacy. My career later took me to East Asia, where I promoted Cognac's prestige across various roles. I'm known for my immersive and fun teaching approach that entertains and educates, aiming to share the rich history of Cognac. Join me on a journey to explore 'the drink of the Gods,' as Victor Hugo famously called it.Some of the things I do:#1 Speak on behalf of the brand at public, corporate, and private tastings to groups of up to 30. My presentations are designed to be engaging and informative, aiming to enhance our brand's visibility while educating consumers about the rich history and complex flavours of Cognac.#2 Monitor, analyse, and track campaign performances that promote Cognac Tasting Experiences to our target audience Food/Wine bloggers and lovers. -
Head Of Crm MarketingCamilla Australia Sep 2020 - Aug 2023Alexandria, Nsw, AuFormulate and champion the CRM strategy to lead Camilla’s Lifecycle marketing efforts on the domestic and international markets impacting both growth and retention.My goal is to understand and implement tailored communication flows to our vast array of user segments with a core focus on email, as well as explore new channels such as web messaging, SMS in partnership with our eCom, IT and Marketing team.We all work passionately and collaboratively together in a realm of boundless creativity.The CAMILLA vision is to awaken the adventurous spirit that resides within all of us (no matter who we are), because we believe that everyone has a right to experience freedom and feel joy. We embrace all walks of life, as we believe it is everyone’s right to feel beautiful no matter their age, shape or race. -
Crm And Engagement ManagerThe Healthy Mummy Jul 2018 - Mar 2020Manly, Nsw, AuThis role is responsible for the management, governance, and optimisation of the existing CRM and Marketo automation software across AU/UK/US markets. Scoping and integration of any projects aligned with automated campaign management solutions and digital product team roadmap.- Lead both creation and implementation email best practices that meet business needs and ultimately improve deliverability.- Collaborate with other team members to execute integrated cross-channel campaigns and other life-cycle campaigns.- Recommend and embed robust test-and-learn methodologies into campaigns to improve core program metrics.- Serve as the lead point of contact between the Healthy Mummy and Marketo regarding interface usability, platform functionality, and problem resolution.Tools: Marketo, 250ok, Google Analytics, Infusionsoft, Niftyimages, Wrike, Justuno. -
Crm ManagerFlourish Australia - Digital & Direct Marketing Oct 2016 - Apr 2018Bristol, Clifton, GbToday's customer journeys are increasingly complex. There are dead ends and diversions, obstructions and u-turns. We seek to understand exactly where your customers are in their journey, so whatever stage they are at, we can steer them in the direction you want.This is a hands-on and a leadership role, and my responsibilities include:♦ Manage the development and implementation of CRM program to segment, onboard, support and win back customers with personalised and targeted communication, content, and loyalty programmes.♦ Create testing strategies for all aspects of the CRM to guarantee the most effective and an insight-led approach.♦ Use a variety of data sources to put together insights and learnings, with recommendations for digital campaigns.♦ Providing input for new business pitches, pre-sales and onboarding of new clients.♦ Analyse client inbox delivery performance across a variety of proprietary Return Path tools to assist in determining and fixing most likely root cause(s) of delivery problems and ensure adherence to IP whilelisting program standards.Tools used: SAP Hybris Marketing, Adobe Analytics, Litmus, Returnpath, Dreamweaver, Trello. -
Client Success Manager (Contract)Catchi Jan 2016 - Oct 2016Eden Terrace, Auckland, NzCatchi is the leading conversion rate optimisation [CRO] and personalisation consultancy working with well-known brands across all industries in Australia and New Zealand.Catchi's approach is technology agnostic and process oriented to ensure to ensure our clients get the most out of their platform and consulting investment. As a market leader, Catchi also provides technology agnostic CRO training via ADMA, Marketing Association NZ or customised in-house courses.My daily focus and responsibilities are:♦ Helping ANZ businesses (primarily SME & Enterprise) implement the unique Catchi Method to create a dramatic increase in Conversion Rates. ♦ Maintain professional & technical knowledge of Conversion Rate Optimisation best practices. -
Assistant AccountantTaggle Systems Pty Ltd Feb 2014 - Aug 2015Sydney, New South Wales, Au- Worked alongside a senior CPA Accountant to process expense claims for 20 employees- Monitored bank account transactions and reconciliations to ensure accuracy.- Liaised with external suppliers to ensure reporting was accurate.- Collaborated with senior managers across Taggle to strengthen relationships.Taggle Systems has developed a Low Power Wide Area (LPWA) radio technology which offers low-cost, low-power long range communications for many types of sensors and instruments. Using this new technology, Taggle is deploying Australia's only dedicated m2m network to enable the cost-effective collection of data from thousands of devices across very wide areas. -
Brand AmbassadorGodet Cognac Jan 2013 - Dec 2013My responsibility as Brand Ambassador for Gognac Godet, was to achieve sales targets and develop the highest standard of service for clients while promoting a coherent brand image across East Asia. Sales:- Built and developed relationships with different channel accounts that reflect Cognac Godet’s identity. Marketing:- Engaged a 6,000-person target audience with exclusive Godet experiences.- Boosted market visibility of the brand by coordinating press activities, events and materials, and graphic agencies used to brand the company.- Tracked and audited competitor activities and new product launches in the Wine/Spirits industry to inform in-house growth strategies. Leadership:- Created and executed a training plan for current and future partners that focused on developing selling techniques and optimising Godet product knowledge skills.
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Junior Business Development ManagerPinnacle Technology Solutions Mar 2012 - Jul 2012- Aided with analytical preparation and implementation of potential growth opportunities, as well as with the development of new business leads and clients.
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Independant Commission AgentAppco Group Dec 2010 - Dec 2011London, GbA direct face to face marketing firm would not be everyone’s first choice as some may see them as ‘those annoying sales people’. However I saw this opportunity as a challenge to achieves sales results and to develop a sales team in an english working environment. -
B To B Sales Representative - InternshipGroupe Rexel Oct 2009 - Mar 2010Paris, Île-De-France, Fr- Supported the selling process and communicated company's product and services to at least 300 professionals a month.- Created and executed plans to meet revenue targets and implemented short-term promotions to drive sales. -
B To C Sales RepresentativeLa Provence Jun 2009 - Oct 2009Marseille, Paca, FrSpending my days knocking on doors with enthusiasm and, talking at length to whoever answers in to order to sell a newspaper.- Engaged in direct face-to-face marketing to advertise products- Typically exceeded sales goals by 20% and honed public speaking skills.
Alexandre Coussy Skills
Alexandre Coussy Education Details
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Macquarie UniversityAccounting -
Kedge Business SchoolManagement
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Aix-Marseille UniversityComputer Science
Frequently Asked Questions about Alexandre Coussy
What company does Alexandre Coussy work for?
Alexandre Coussy works for Coucou Marketing
What is Alexandre Coussy's role at the current company?
Alexandre Coussy's current role is CRM and Lifecycle Marketing.
What is Alexandre Coussy's email address?
Alexandre Coussy's email address is al****@****ing.com
What is Alexandre Coussy's direct phone number?
Alexandre Coussy's direct phone number is +614349*****
What schools did Alexandre Coussy attend?
Alexandre Coussy attended Macquarie University, Kedge Business School, Aix-Marseille University.
What are some of Alexandre Coussy's interests?
Alexandre Coussy has interest in Children, Baking, Hiking, City Exploring, Muay Thai.
What skills is Alexandre Coussy known for?
Alexandre Coussy has skills like Marketing Strategy, Digital Marketing, Social Media Marketing, Business Development, Marketing, Management, Content Strategy, Public Relations, Marketing Communications, Social Media, Ecrm, Advertising.
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