Arrow & Zest is a specialist B2B brand marketing agency dedicated to elevating brands in the Audio-Visual industry through impactful storytelling.Born from a passion for combining strategic thinking with creative ideas, we help brands stand out with fresh, impartial marketing solutions.We love partnering with AV businesses to tell their stories, drive demand and engage customers. Whether you're looking for quick tactical wins or long-term growth, we deliver tangible results—fast.If you're looking for a marketing partner to hit the ground running and get the job done, get in touch!

Leading the marketing efforts for PSCo’s sales and rental divisions, as well as Innovation House, the Group’s state-of-the-art experience centre in Bracknell, ensuring our strategic vendor partners are well positioned for success. PSCo, part of the Midwich Group, is the UK's premier value-added distributor of cutting-edge display solutions from renowned brands such as Samsung, LG, Sharp/NEC, Sony, Absen, and Epson. Specialising in high-impact LED displays, large venue projection and powerful image processing, PSCo offers end-to-end solutions to empower channel partners in making optimal technology decisions to deliver exceptional customer experiences.

Part of the European management team responsible for brand and marketing activities to support the 90+ sales team and network of local distributors, system integrators and rental companies.Remotely manage and mentor members of the 20-person corporate marketing team based in China and work closely with regional sales leaders to develop local marketing plans for 12 regions. Absen is the global leading manufacturer of LED displays covering indoor, outdoor and rental applications. Headquartered in Shenzhen (China), Absen is a publicly listed company with over 2,500 employees and $650m in global turnover, delivering products to +120 countries.

Headed up the firm’s marketing, branding and communications efforts and aligning with business development activities. AVMI is a global technology company that helps clients achieve their workplace transformation and corporate communication goals by designing, delivering and maintaining a broad range of Audio Visual and Digital Media solutions.Created an award-winning go-to-market launch plan for AVMI’s new ‘Streamline’ service for enterprise clients – from messaging and proposition development to launch events, PR and websites – resulting in £4.5m in revenue and £18m sales pipeline. Subsequently won 'Marketing Team of the Year’ (2017) and also contributed towards AVMI being crowned ‘Global Integrator of the Year’ (2018), helping to firmly position AVMI as a 'global’ player. I subsequently spearheaded a major brand repositioning exercise supported by a website rebuild and implementation of a new inbound marketing automation platform (Hubspot).AVMI was aquired by Kinly in 2020 to become one of the industry’s leading global service providers.

Appointed to lead the firm’s global marketing activities and support new business efforts. Brand Finance is a leading international brand consultancy that specialises in advising large blue-chip companies how to use brand to maximise bottom-line business performance.

Selected to join Brand Finance's North American subsidiary to manage all marketing and business development activities in start-up mode. Developed and executed a marketing strategy that played a significant role in doubling revenue and staff headcount in under one year, resulting in the office's most successful year to date.

Managed a variety of international brand strategy assignments for some of the world's leading brands, including Emirates, Virgin, Ericsson, Tata, Orange, Shell, and FashionTV. Also responsible for implementing all online and offline marketing activities including the launch of 3 new websites resulting in a +1,000% traffic increase.

Temporary work assignment at a top 5 UK integrated agency. Responsible for coordinating and supporting a +£250k website redesign project for a leading international charity. Also assisted with the development and implementation of digital media campaigns for clients including Vodafone and Toshiba.

Supported the marketing department and global communicators’ network with its internal and external communication needs. Managed various projects including the implementation of a microsite for the industry’s most important tradeshow (IFAT); the design was subsequently used as a template within the entire Siemens group.