Alex Cretu Email & Phone Number

Strong knowledge of digital marketing principles and best practices, including SEO, PPC, social media marketing, email marketing, and content marketing. Improved analytical skills through creation of social media content under close supervision to meet a specific campaign objective such as increasing website traffic, generating leads, or improving brand awareness.Strong communication and interpersonal skills, with the ability to effectively communicate with clients, team members, and other stakeholders.A good understanding of the latest digital marketing trends and technologies, and the ability to adapt to new developments in the industry.Experience in managing budgets and resources effectively, and the ability to optimise digital marketing efforts to achieve the best possible return on investment.Developed a comprehensive Project Initiation Document (PID) portfolio for a case study scenario, showcasing project planning, implementation, and management skills, and demonstrated critical reflection and academic underpinning. Applied knowledge and techniques related to risk management, scheduling, budgeting, resource planning, quality, communication, and stakeholder management.Created a case study-based report analysing how business information systems could be effectively used within a given business scenario. Showcased knowledge and understanding of information systems, including issues related to information requirements, security, and change management. Demonstrated awareness of the wider impact of information systems on the business and society.Developed a brand audit brochure, demonstrating creative and IT skills, knowledge of contemporary branding theories and concepts, and understanding of the components of a brand and branding theory using the Brand Resonance Pyramid (CBBE Model) as the central premise of the work. Critiqued a brand strategy, identified defined market segments, positioning, and targeting, and applied an in-depth identity prism and an evidenced CBBE model, along with two additional brand concepts and an infographic showing key information.