Driving impactful growth through marketing programs and initiatives, our comprehensive strategies have lead to record revenue in 2023 and 2024 (currently), over-delivering on all key performance indicators, while building and implementing the CX function and culture, inspiring the organization to become customer-obsessed.• Built substantial marketing programs across all core brands, new products, community events, sponsorship, and more, while delivering on our operating plan each year, optimizing and growing budgets and resources.• Exceeded all marketing performance metrics since 2020, growing our digital footprint YOY.Launched our Personalization and Search Engine Marketing strategy, attracting thousands of new leads with a 32% channel conversion rate.• Fully rebranded and repositioned Canlan Sports in 2020, impacting core brands and all locations, building new standards across omni-channel experiences.• Developed and strengthened relationships with strategic partners such as Molson Coors, and PepsiCo, launching marketing programs across omni-channel experiences to drive partner product sales.• Planned, executed and launched our CX strategy and function, implementing and expanding our technology stack.• Spearheaded our ‘Customer Insights’ culture, facilitating CX workshops, building customer journey maps and personas, launching our 'Gamechangers' Insights Community, while chairing our internal CX Counsel.

• Developed the brand identity of Canlan Ice Sports and its house of brands across every customer and employee touchpoint implementing a strategic creative vision• Established and operationalized creative and marketing team to scale through growth and efficiency with improved systems, cohesive design standards, brand style guides and flexible solutions to support sales teams• Managed and mentored a team that created a high volume of assets across all channels and mediums such as: video, motion, infographics, email, digital, print, experiential, and environmental design